VISUAL MERCHANDISER
PUMA MIDDLE EAST
Total years of experience :17 years, 10 Months
• Handling VM of Puma stores & Shop in shop in UAE, Saudia Arabia, Kuwait & Jordan.
• Ensure the standards of VM are being maintained throughout the store to maximize sales opportunities through commercial analysis and re-merchandising accordingly.
• Setting VM guidelines for window displays and store layouts monthly.
• Designing seasonal VM Directives in Photoshop & Illustrator for Puma Shop In shop.
• Training store VM personnel to implement VM guidelines in Kuwait, KSA & Jordan.
• Regular store visits to ensure VM guidelines are upheld
• Monitor competitor activity and research trends in visual displays and techniques.
• Participate and lead new store openings and remodels to ensure they open successfully.
• Partner with merchandising team to get insight into the seasonal merchandising strategies.
• Organizing the effective and efficient utilization of store space.
• Managing the maintenance of VM assets.
• Order and coordinate installation of VM supplies for all stores in the region.
• Graphics Designing of promo offers & making crops of Visual Posters.
• Designing ideas for displays, Hiring, borrowing or making props.
• Taking down old displays & keep them at warehouse safely.
• Designing & Implementing Setup/Kiosk for brand previews.
• Ordering Signage & Branding material to vendors & coordinating for installation.
• Following proper finance cycle of estimate approvals, purchase orders and invoice submissions to coordinate timely payments for vendors.
• Communicate store & merchandising deficiencies i.e. missing fixtures, lighting etc. to the respective team to help getting it done
• Ensuring all the allocated panels, Signage’s and backlit are in good condition.
AREAS OF EXPERTISE
• Setting VM guidelines
• Seasonal Creative Directives & Display Mockups
• Graphics Designing i.e. Seasonal Visual Changes & Designing promotional artworks.
• Planning & budgeting of Event Setup, Kiosk, POP Display & Signage’s.
VISUAL MERCHANDISER - (2 years 8 months)
Genesis Luxury Fashion (P) Limited - India
In-Store Visual Merchandising at Genesis Luxury for the following brands
Tumi
Michael Kors
Emporio Armani
Giorgio Armani
Armani Jeans
Graphics, Signage & Branding at Genesis Luxury for the following brands
Crabtree & Evelyn
Jimmy Choo
Furla
Paul Smith
Villeroy & Boch
Luxxe Box
Mainly responsible for the visual representation of the shop floor by maintaining high standards of visual proposition through use of new lines to continuously update and re-freshen the look of the store.
Job Responsibilities :-
Responsible for new store setup as per the brand guidelines.
Provide support to store teams to ensure brand and visual merchandising standards are understood and consistently upheld.
Order and coordinate installation of VM supplies for seasonal/ monthly changes for all stores in the region.
Snaps of each POP material/window display (once installed) to be sent to Concept office.
Maintain the VM Calendar and work schedule-wise.
Organizing and sending weekly reports to Sr. Manager and implementing feedback.
Setting up displays, Styling/Dressing mannequins as per the seasonal looks.
Graphics Designing of promo offers & making crops of Visual Posters.
Designing ideas for displays, Hiring, borrowing or making props.
Taking down old displays & keep them at warehouse safely.
Designing & Implementing Setup/Kiosk for brand previews.
Ordering Signage & Branding material to vendors & coordinating for installation.
Keep VM costs under allotted VM budgets.
Following proper finance cycle of estimate approvals, purchase orders and invoice submissions to coordinate timely payments for vendors.
Communicate store & merchandising deficiencies i.e. missing fixtures, lighting etc. to the respective team to help getting it done
Ensuring all the allocated panels, Signage’s and backlit are in good condition.
.
Area of Expertise
Graphics Designing
Window Installation
Material Sourcing
Display Mock-Ups
Product placement
Space planning
Creative Brand marketing
Fixture layout
Maximizing Sales
Cross merchandising
Fashion retail merchandising
2. GRAPHICS DESIGNING AS A FREELANCER - (March ’2009 to March ‘2012)
Graphics Designing for the following brands - India
Hero Honda - India, Delhi/NCR Stores
Avon - India, Head Office, Kolkata & Connaught Place Store
Novo Bazaar - India, Srinagar, Jammu & Kashmir.
Bauji Ka Dhabha - India, MGF Mall, Gurgaon.
Modi Bazaar - India, Surat, Gujarat.
Store Branding Projects Undertaken for the following brands - India
Delhi International Airport - Dominos Pizza, Caffecino, NoodleWok
Curry Kitchen, Mad Over Donuts & Smoke House.
Hero Honda - India, New Delhi/NCR Stores
Bauji Ka Dhabha - India, MGF Mall, Gurgaon.
Avon - India, Head Office, Kolkata & Connaught Place
Novo Bazaar - India, Srinagar, Jammu & Kashmir.
Mainly responsible for the instore branding & marketing related graphics designing.
Duties:-
• To create artworks for in-store branding & other marketing activities.
• To ensure that the allotted no. of in-store signage's are in place.
• To ensure that the right acrylic is used for the signage's.
• To ensure that the thematic (quarterly) signage's are replaced.
• To ensure that NO HAND MADE signage's are in store.
• To ensure that all signage's are as per the norms & approved by the Concept VM.
• To keep a track of the store/mall Neon sign; are they in good condition, etc.
• To restrict store's, for making in-house signages.
• The quarterly Visual Décor is installed within 2 days upon receiving the same.
• Ensuring all the allocated panels and backlit are in good condition.
• Snaps to be sent to the Concept VM once the quarterly installation is complete.
Post Graduation Diploma Visual Merchandising & Store Design : --- Projects undertaken and completed during college --- Launch of a new product category by Mont Blanc (Window Display). Window Display of Village Themed Restaurant. Interactive Kiosk Design of Women’s Shoe & Men’s Fashion Accessory. Store Plan of Jimmy Choo Store ( Auto Cadd & Drafting) Model of Costa Coffee Store made by different materials ( Interiors & Exteriors).