Abdul Basit

• Generating sales through Local and International market from the respective channels
• Developing a strategy in compliance with co objectives to achieve and to excel in local and international market.
• Managing Distributor and Private label customers through a business module
• NPD, Pricing, positioning and launching of new products.
• P&L responsibility in all the respective segments.
• Forecasting demand, supply and sales.
• Conducting training and products knowledge sessions with distributors.
• Conducting business reviews meeting with the distributor, tracking performance on target vs achievements & Market intelligence.

• Leading end-to-end sales operations across Modern Trade, Traditional Trade, Wholesale, and E-commerce
channels, driving business growth through effective strategy formulation and execution.
• Designing and implementing sales strategies aligned with organizational objectives to maximize market
share, volume growth, and profitability across all FMCG categories.
• Managing a high-performing team of professionals (Salesmen, Merchandisers, and Coordinators, E-commerce
& Design team) to deliver consistent sales performance and ensure operational excellence.
• Developing route-to-market (RTM) strategies to optimize product availability, coverage expansion, and cost
efficiency, ensuring deep market penetration across key territories.
• Overseeing pricing, promotions, and brand positioning, analyzing competitor movements, and aligning trade
spend strategies to strengthen market competitiveness and profitability.
• Negotiating Business Development Agreements (BDA) across multiple channels to achieve optimal
commercial outcomes and ensure sustainable growth partnerships.
• Monitoring P&L and budget utilization, ensuring adherence to financial targets, effective inventory control, and
profit maximization through disciplined cost management.
• Driving forecasting and demand planning, coordinating with procurement for timely replenishment and
maintaining product availability to meet evolving customer needs.
• Conducting on-the-job training and performance reviews, upskilling teams on product knowledge, sales
execution, and negotiation excellence to enhance productivity and morale.
• Collaborating with key customers and distributors, conducting business reviews, resolving operational
challenges, and strengthening long-term customer engagement and satisfaction.
• Analyzing market intelligence and competitive data, identifying trends, and recommending tactical
promotional activities to enhance visibility and counter competitive threats. (E-commerce ensuring brand communication and sales across

Result Areas:
• Leading end-to-end sales operations.
• Designing and implementing sales strategies.
• Managing a high-performing team of professionals.
• Developing route-to-market (RTM) strategies.
• Overseeing pricing, promotions, and brand positioning.
• Negotiating Business Development Agreements (BDA).
• Monitoring P&L and budget utilization.
• Driving forecasting and demand planning.

At Saudi Industrial Detergent Company LLC, as Sales Manager FMCG (Detergents, Bleach, Softeners, Shampoo & Anti-bacterial cleaning agents- UAE.

• Steered business growth across all FMCG sales channels including Modern Trade, Traditional Trade, Wholesale, and Distributor/B2b segments.
• Formulated and executed sales strategies to achieve monthly, quarterly, and annual revenue objectives, ensuring consistent top-line growth.
• Managed distributor relationships & trade partnerships, expanding product reach and strengthening on-shelf availability across key categories.
• Implemented pricing and positioning frameworks aligned with market trends and customer segments to maintain competitive advantage and
margin sustainability.
• Led category development and product portfolio expansion initiatives, including private-label collaborations and new SKU launches based on
evolving consumer demand.
• Tracked channel performance and KPIs, driving sales excellence through regular performance reviews, coaching & incentive-based motivation programs.
• Ensured timely collections and maintained credit control, optimizing working capital cycles and minimizing outstanding receivables.

At International Group Trading, as Area Sales Manager, FMCG (Food - Flour, Pasta, Spaghetti & Biscuits) - Dubai, UAE.

FMCG - Flour- All purpose, Wheat, Pizza Pasta, Spagheti & Biscuits

FMCG - Coton hygienic, Tissues, Aluminum foils, Cling film, Trash/Garbage bags, Sufra