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ABDUL KAREEM KATHER, Brand Manager

ABDUL KAREEM KATHER

Brand Manager·FARM FRESH LLC

United Arab Emirates

Bachelor's degree,

Work experience

Total years of experience: 11 years, 8 months

Brand Manager

June 2015 - February 2019

FARM FRESH LLC

Dubai, United Arab Emirates

June 2015 - February 2019

and coordinate activities of businesses or departments concerned with the production, pricing, sales, or distribution of products.
•Review financial statements, sales and activity reports, and other performance data to measure productivity and goal achievement and to determine areas needing cost reduction and program improvement.
•Manage staff, preparing work schedules and assigning specific duties.
•Direct and coordinate organization's financial and budget activities to fund operations, maximize investments, and increase efficiency.
•Establish and implement departmental policies, goals, objectives, and procedures, conferring with board members, organization officials, and staff members as necessary.
•Determine staffing requirements, and interview, hire and train new employees, or oversee those personnel processes.
•Plan and direct activities such as sales promotions, coordinating with other department heads as required.
•Determine goods and services to be sold, and set prices and credit terms, based on forecasts of customer demand.
•Locate, select, and procure merchandise for resale, representing management in purchase negotiations.

•Provide effective leadership and oversight of the business operations to ensure smooth operation of the office and all departments are in compliance with the company direction and legal requirements.
•Upkeep of the image, standards and principle of the organization, keeping a transparent easily accessible style of management.
•Implement the Company operational procedures, policies and standards.
•Lead company and staff performance on a regular basis to ensure long term achievement of the plans within the region.
•Build strong management team and relationship. Manage the manpower effectively and to ensure high service standard and high team spirit among staff.
•Manage employee performance through activities such as; career development, coaching and counseling, employee relations, goal setting and performance appraisal, succession planning and administration. Strategically develop key talent within the organization.
•Control and approve all duty roasters, staff leaves, offs and other employee benefits.
•Review and analyze periodical financial operations, financial reporting in order to further plan and modify strategically the operational activities.
•Accountability for signing documents that verify the country organizations’ compliance with financial, legal and government rules and regulations.
•Manage the bottom line to ensure an appropriate level of profitability for the organization.
•Develop effective investment strategies, as well as a conservative approach to the cost/expense side of the business.
•Responsible to set operational budgets and yearly targets after discussing with the management. Should motivate staff constantly and continuously to achieve them.
•Establish industry presence, create visibility and impact with industry groups and leaders
•Align and focus the efforts of organizational or departmental units to support the business objectives.
•Lead change by utilizing your understanding of major organizational or industry transitions to define and communicate what the organization must do to support these changes.
• Keep tab on the chefs to ensure quality, quantity and consistency of all food and beverages served in the restaurant.
•Manages operational staff on a day-to-day operation aspect to drive for exceeding set targets.
Supports and assist Lean initiatives, and Quality initiatives to achieve given targets.
•Managing the completion of all administrative reports in an accurate and timely manner.
•Drives prevention vs. detection of defects.
•Coordinates actions to prevent the occurrences of nonconformities.
•Verifies and ensures company policies and procedures are followed.
•Assists the Managing Director on projects, investigations, training, corporate goals and objectives, and other activities.

*Working with BIOFARM FOODS TRADING LLC, Dubai, UAE from

Company industry:
FMCG
Job role:
Management

general manager

February 2014 - May 2015

DENI & HEMI FZ LLC

United Arab Emirates

February 2014 - May 2015

and execute sales strategies, tactics, plans, processes, systems and programs.
•Responsible for opening and finalizing the new listing all over UAE negotiation of trading agreement with leading Hypermarket chains, Super Market chains, Restaurant Chains, HORECA, Key Accounts, Catering Cos, Ship Chandlers and all Wholesalers etc…
•Providing leadership and direction to a team of Sales Supervisors, Sales Executives, Salesman and Van Sales Man effectively and securing best selling position in all branches.
•Trained the team target-oriented, even aiming to exceed specified business targets.
•Responsible to excel the quality of service and products, and secure and expand the turnover.
•Responsible for opening and finalizing the new listing all over UAE.
•Developing the sales budgets and investments to the department and further creating specific business plans for each branch and measuring performance against set standards.
•Laying down standards and customer commitments to the field and follow up its implementation.
•Ascertaining that the pricing guidelines and merchandising standards are fully executed.
•Establishing and maintaining physical presence in the field to reinforce the account strategy, in-store execution and adherence to agreements.
•Responsible for client relationship management
•Management and expansion of the region’s sales base
•To drive top sales results, partner cross functionally and professionally manage the sales executives in the foodservice segment.
•Maintain, monitor, and regularly evaluate pricing and contracts with customers so as to provide products and services that meet standards of quality, timeliness and cost.
•Create permanent understanding of the market situation including existing technologies & trends.
•Monitoring performance and compliance to key accounts and taking corrective action where appropriate.
•Supervising the business sales progress and handling logistics. Ensuring excellent customer support.
•Devising the Performance Development and appetizer for all sales team on yearly basis.
•Setting and organizing new system, new routing and pricing for the direct distribution sales team, key accounts, wholesales, catering and export activities.
•Ensuring the timely completion of all customer contacts.
•Manage and responsible for the collectivity of market intelligence
•Having good knowledge of POS & HHT
•Manage all the HHT machines & having Very good knowledge in Preparation, Implementation and Troubleshooting of HHT.

Company industry:
Pharmaceutical Manufacturing
Job role:
Management

Sales And Business Development Manager

September 2009 - December 2013

BLACK IRIS TRADING LLC

Dubai, United Arab Emirates

September 2009 - December 2013

brand in UAE market in association with Fakieh Poultry Farms, KSA.
•Managed all the Wholesale and Retail Customers.
•Managed all the leading Hyper Markets, Super Markets, Retail customers like Groceries, Restaurants, Mini Markets, Cafeterias, Lulu, Cooperatives 7 Emirates, Safeer Group, Sajedah Fuj., Al Maya, T-Choithram, Manama, Al Hooth, West Zone, K.M & Safa Group, ADNH, ADNOC, EPPCO, Albert Abela, Sharjah & Dubai Catering Cos, Ship Chandlers & Spinney’s, etc.
•Self manage of more than 7 Million turnover in diverse business per month
•Manage duties related to strategic business planning, implementation, supervision and taking necessary steps in against of competitive markets and changing business scenarios.
•Execute the company vision and expectations through example, management, and measurement of department associates performance.
•Responsible for prospecting and closing new business as well as maintaining and renewing existing business by fostering client relationships.
•Develop plans, programs and activities in collaboration with other organizational teams in the areas of Marketing, Communication or Corporate Social Responsibility (CSR).
•New Product / brand launch & Market Research.
•Create new business from networks, effective solutions that meet client needs.
•Conduct market research for target segments. Plan, manage and close long cycle sales.
•Maintain awareness of industry trends & issues on how they could affect sales territory.
•Manage product promotion, conduct presentation-product demonstration and participate in trade exhibitions, offers and product presentations. Research and analyze competitor activities on a regular basis, facilitate penetration of target market, leading to increase in market share.
•Managing and controlling company’s marketing activities including sales and distribution operations, customer relations interface and marketing development initiatives ensuring that staffs are focused on profitability, growth targets and building the brand equity and in support of the strategic direction.
•Managing the market development activities including the planning and launch of brand building initiatives and the production of analytical reports and product development studies to ensure that the strengthen brand and product remain to be market leaders Strategic Business Planning.
•Direct the implementation of prop up customer relations and marketing plans that optimize production distribution and sales and ensure customers value Company’s product, service and brand name.
Formulate, gain agreement to, monitor and control marketing department’s budget ensuring the efficient and effective utilization of resources, the minimization of cost, and the availability of needed resource as and when required.

Company industry:
FMCG
Job role:
Management

Supervisor

October 2003 - December 2005

Abbar Zainy Trading Est.

United Arab Emirates

October 2003 - December 2005

Core Responsibilities

•Excel the quality of service and products, and secure and expand the turnover
•Supervise the Handling of customers in the designated areas
•Manage a team of sales representatives
•Handle the sales of designated outlets
•Supervise the display of company products in key outlets
•Organization of Planogram
•Monitor the Preparation of POS for New Routes
•Monitor POS execution as per the Planogram
•Ensure stock availability
•Supervise the collectivity of market intelligence
•Target-oriented, even aiming to exceed specified business targets


*Worked with Abbar Zainy Trading Est., (unifrutti), Abudhabi & Sharjah from

Job role:
Engineering

Education

Bharathidasan University

June 2020

June 2020

Bachelor's degree,

India

Bharathidasan University

June 2020

June 2020

High school or equivalent, Information Technology

India

(

Bharathidasan University

June 2020

June 2020

Master's degree, Information Technology

India

(

Alagappa University

June 2020

June 2020

Master's degree, Computer Applications

India

Agility •Well-qualified and highly experienced professional with expertise in Operations, Sales, Marketing, Business Development, Promotions, Exhibitions, Market Penetration and Competitor Analysis in Gulf market.

Skills

BUDGETING
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BUDGETING
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CUSTOMER RELATIONS
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CUSTOMER RELATIONS
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DIRECTING
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DIRECTING
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LOGISTICS
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LOGISTICS
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MANAGEMENT
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MANAGEMENT
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MARKETING
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MARKETING
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MERCHANDISING
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MERCHANDISING
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MICROSOFT EXCEL
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MICROSOFT EXCEL
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ORGANIZATIONAL SKILLS
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ORGANIZATIONAL SKILLS
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POLICY ANALYSIS
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POLICY ANALYSIS
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Languages

Arabic

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English

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Hindi

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