Abdul Tawab Khan, Area Sales Manager

Abdul Tawab Khan

Area Sales Manager

unilever Pakistan Limited

Location
Pakistan
Education
Master's degree, Marketing
Experience
5 years, 1 Months

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Work Experience

Total years of experience :5 years, 1 Months

Area Sales Manager at unilever Pakistan Limited
  • Pakistan
  • June 2002 to June 2007

Responsibilities
 Managing Modern Trade customers through Account management approach rather than traditional General Trade. (Driving growth through a drafted Customer Business Plan giving Win-Win scenario for both Unilever & L MT Customers)
 To ensure the smooth execution of Customer business plan.
 Develop and manage the relation ship with Customers.
 Providing consultation to new entrants in this channel (layout, category management etc).
 To ensure volume targets on daily / weekly basis.
To ensure channel related KPI s (Share of Shelf, Plano gram implementation, execution of Brand building activities at store level)
 To ensure that trading terms are being followed consistently.
 To take initiative in terms of increasing sales and visibility of our brands and taking edge over competition.
Planning and monitoring the achievement of assigned monthly primary and secondary sales targets.
Proposing and executing the sales strategy.
Ensuring availability & visibility of company products.
Ensuring implementation of activities or promotions sent by head office through effective utilization of promotional material, outlet selection and special displays.
Establishing a working relationship and environment to support professional development of sales staff through coaching and on/off the job training.
Ensuring timely submission of distributor claims and weekly and monthly reports to head office.
Ensuring compliance with all company policies and procedures.
Wholesale management.
Stock management.
Redesigning of territories to improve productivity, service quality.

Area Sales Manager at unilever Pakistan Limited
  • Pakistan
  • June 2002 to June 2007

Responsibilities
 Managing Modern Trade customers through Account management approach rather than traditional General Trade. (Driving growth through a drafted Customer Business Plan giving Win-Win scenario for both Unilever & L MT Customers)
 To ensure the smooth execution of Customer business plan.
 Develop and manage the relation ship with Customers.
 Providing consultation to new entrants in this channel (layout, category management etc).
 To ensure volume targets on daily / weekly basis.
To ensure channel related KPI s (Share of Shelf, Plano gram implementation, execution of Brand building activities at store level)
 To ensure that trading terms are being followed consistently.
 To take initiative in terms of increasing sales and visibility of our brands and taking edge over competition.
Planning and monitoring the achievement of assigned monthly primary and secondary sales targets.
Proposing and executing the sales strategy.
Ensuring availability & visibility of company products.
Ensuring implementation of activities or promotions sent by head office through effective utilization of promotional material, outlet selection and special displays.
Establishing a working relationship and environment to support professional development of sales staff through coaching and on/off the job training.
Ensuring timely submission of distributor claims and weekly and monthly reports to head office.
Ensuring compliance with all company policies and procedures.
Wholesale management.
Stock management.
Redesigning of territories to improve productivity, service quality.

Education

Master's degree, Marketing
  • at Karachi University
  • October 2016

Specialties & Skills

Planning
Utilization
Channel
Wholesale
Negotiation and strategic influence.

Languages

English
Intermediate