Head of demand deposit-liabilities and products
AlRajhiBank
Total years of experience :14 years, 6 Months
Manager retail banking products and play main digital transformation (Mass, affluent and private banking)
Managing Sales Operations, Customer services and After Sales Unites including approved Insurance Companies with Bank.
Understanding & analysing the car leasing ‘Lease with promise to own’ under Islamic finance of IJARAH Practice.
Deals with Compliance and Shariah Advisor in the bank to get all needed approvals or licenses as SAMA regulations and implement it.
Launched the Auto lease Business at Saudi Market in June 2012.
Launching Jeddah & Dammam offices and taking care of the contractual team (out sourced comp.).
Managing the entire product life cycle from planning to tactical activities and campaigns.
Driving a solution set across development teams through market requirements, product contracts, positioning, making the marketing plan, preparing the group head approval memos and Team training including Emirates NBD Sales& Credit team also the Auto dealer’s team in the whole kingdom of Saudi Arabia.
Developing and implementing the business market plan, working with all departments to be executed.
Specifying market requirements by conducting market research and getting the feedback from the front line (Sales men, 2nd parties and customers).
Analysing potential partner relationships for the product and making the campaigns plans together.
Managing a healthy portfolio and flowing up of the disbursal applications daily (Loans booking) and managing the second parties payments includes car dealers, insurance companies and government payments either by Elm company or by brokers (Moaqb).
2013, 2014 target of Auto leasing product was achieved with exceeded.
Managing Autolease Tasks