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Abdulaziz Alshehri, Senior Manager - Marketing & Business Development

Abdulaziz Alshehri

Senior Manager - Marketing & Business Development·Meinhardt Group - National Housing Company (PMO)

Saudi Arabia

Master's degree, Extension science

Work experience

Total years of experience: 24 years, 3 months

Senior Manager - Marketing & Business Development

March 2021 - Present

Meinhardt Group - National Housing Company (PMO)

Riyadh, Saudi Arabia

March 2021 - Present

Company industry:
Business Consultancy Services
Job role:
Marketing and PR

Marketing & Communications Director

September 2020 - March 2021

Al Mudaifer Group

Riyadh, Saudi Arabia

September 2020 - March 2021

Company industry:
Construction & Building
Job role:
Marketing and PR

Marketing & Communication Director

June 2017 - August 2020

Dar Alarkan Real Estate Development CO.

Riyadh, Saudi Arabia

June 2017 - August 2020

Manage corporate communication and PR activities, and coordinate the communications output within a company. Enriched company profile and boosted reputation and image as a most reliable company in real estate sector by building key communication messages targeted to stakeholders. Prepare marketing and communication KPIs with high-level team’s commitment and performance quality. Forecast and administer annual marketing and communication budget, and build the policies and procedures. Evaluate general market aspects to support in future forecasting by conducting market research. Design and execute digital marketing strategy and campaigns and create projects launch plans within timeframe. Assist overall company business by planning media campaigns, handle media relations activities for company’s leaders and executives, and establish rapport with all media outlets to attain positive exposure and coverage. Secured ideal coverage with strong media presence by creating strategic content, while directing social media platforms. Attracted potential clients by analyzing, preparing, and handling company’s high-profile international and local events, including exhibitions, conferences, projects launch, and auctions. Generated sales lead and enhanced revenue by preparing sales campaigns and promotions and organizing special sales events, including Road shows and in-house sales events. Augmented institutional culture and employee loyalty and engagement, and monitored internal event activities by planning and executing internal communication strategies. Managing work with agencies and maintaining high quality output.

Company industry:
Real Estate
Job role:
Marketing and PR

Group PR Consultant

January 2015 - August 2020

Thimar AlArabia, Al Khair Capital, SHL & Kingdom Installment

Riyadh, Saudi Arabia

January 2015 - August 2020

Provided top-notch support to group companies by promoting their services and products to market penetration. Facilitate leaders in the group companies specialised in management and financing through providing strategic advice in PR, communications, and media.

Company industry:
Financial Services
Job role:
Marketing and PR

PR & Marketing Manager

July 2010 - May 2017

Dar Alarkan Real Estate Development CO.

Riyadh, Saudi Arabia

July 2010 - May 2017

Strengthened company market position by researching and analyzing market trends and competitors to develop and execute strong marketing campaigns and plan corporate and PR strategies. Built and maintained a positive image for company. Supervised the establishing relationships with consumer, community, employee, and public interest groups by writing press releases and other media communications, responding to requests for information and press conferences, and coaching client representatives. Collaborated with the executive team, such as the marketing director and CEO to chart out successful marketing strategy.

Company industry:
Real Estate
Job role:
Marketing and PR

Acting Public Relations Manager

August 2010 - January 2014

Qasr Khozam Real Estate Development Company

Saudi Arabia

August 2010 - January 2014

Originated communicative messages in accordance with company's strategy and implemented PR, Media, and event plans. Collaborated with owners' affairs department and Jeddah Municipality to build and implement successful PR programmes related to owners. Reached maximum business outcomes by enlarging awareness of Khozam project and gaining public opinion support.

Company industry:
Real Estate
Job role:
Marketing and PR

PR & Information Center Manager

November 2004 - June 2010

Dar Al Arkan Real Estate Development Company

Riyadh, Saudi Arabia

November 2004 - June 2010

Company industry:
Real Estate
Job role:
Marketing and PR

Marketing & Sales Specialist

October 2002 - October 2004

Dar Alarkan Real Estate Development Co

Riyadh, Saudi Arabia

October 2002 - October 2004

Company industry:
Real Estate
Job role:
Marketing and PR

Marketing Officer

March 2002 - September 2002

Saad Al Rosis Trading Group

Riyadh, Saudi Arabia

March 2002 - September 2002

Company industry:
Real Estate
Job role:
Marketing and PR

Education

King Saud University

May 2008

May 2008

Master's degree, Extension science

Saudi Arabia

Skills

Strategic Planning
Expert
Strategic Planning
Expert
Media Analysis
Expert
Media Analysis
Expert
Research Report
Expert
Research Report
Expert
Statistical Analysis SPSS
Expert
Statistical Analysis SPSS
Expert
Presentation Skills
Expert
Presentation Skills
Expert
Microsoft Office
Expert
Microsoft Office
Expert
Editing
Expert
Editing
Expert

Memberships

Saudi Association for Media and Communication

member

April 2010

Training and Certifications

Training
Productive Project Management
Al Nahj Training Center
Mar 2010
Real Estate E-marketing
Aqary Real Estate services
Jul 2002
Integrated strategies for public relations and media and measuring public opinion and publicity
EuroMaTech for training
Dec 2009
Public Relations & Service Excellence & Media Skills
Six Sigma International Training & Development
May 2009
English language skills
Direct English Institutes for teaching English
Jan 2007
Excellent seller
Kafa'at Training, Employment & Consultations
Jan 2002
presentation skills
Al Elqa Training Center
Jun 2005