Consulting Manager
Strategic Gears
Total years of experience :11 years, 4 Months
Developing, managing, and delivering strategic consulting engagements for marketing and branding practice
• Work on projects ranging across strategy consulting and growth consulting, providing the clients specific insights that are built on a strong understanding of emerging technologies and market trends
• Hold full responsibility for the leadership of consulting engagements, ensuring the integrity of strategic & tactical recommendations and the development of detailed business/market strategies
• Present and communicate project outcomes with the clients and meeting their requirements on deliverables and recommendations
• Involvement in business development and marketing activities to initiate and maintain contact with target companies
Succession Path:
July 2017 - Aug 2020: Marketing & Brand Management Director
June 2014 - July 2017: Marketing Consultant
Key Deliverables:
Marketing & Brand Management Director
• Strategic Planning: Implementing strategic plans to maximize brand potential; developing and implementing competitive strategies to generate sales, to create & expand market share to increase short- and long-term profits & incremental revenue. Steering the developing marketing and brand strategies and plans that aim to enhance and distinguish the brand image of Al Akaria.
• Marketing Management: Conducting strategic analysis and research to support brand goals including qualitative & quantitative measurement of activities, market, consumer, competitor & pricing and working alongside SBLs to maintain the alignment between Al Akaria's and SBL's marketing and brand strategies & plans.
• Market Research & Analysis: Handling the execution of market research & analysis, such as SWOT, microanalysis, and analysis of customer targets and their needs/requirements; manage the collection and analysis of data (such as administration of surveys), to understand different stakeholders' views.
• Brand Management: Developing & strengthening the company's Brand position by working closely with the necessary professionals as well as designed various strategies to increase reach to targeted audiences. Introducing innovative brand activities marketing best practices; ensuring appropriate branding & brand messages; managing brand and product campaigns to raise brand awareness. Monitoring the implementation and measuring the effectiveness of the marketing and brand strategies for Al Akaria. Reviewing and monitor the performance of the SBL marketing and brand strategies and plans, providing support to them as necessary.
• Brand Loyalty and Business Growth: Creating and executing a specific communication plan to increase brand loyalty. Supervising targeted marketing events to promote the brand and driving revenues. Significantly contributing to providing business growth & developing an insight-based Retail environment strategy as part of a plan that identified growth opportunities
• Team Management: Guiding and mentoring team members in accomplishment of business objectives; setting up team priorities & performance objectives. Managing a team of marketing people working on brand initiatives
Marketing Consultant
• Started the upmarket database through marketing research to identify growth opportunities.
• Shouldered with the overall accountability of recommending and steering approach for a primary and secondary research to support branding projects. Working on strategic marketing and company positioning and planning.
• Actively involved in business development presentations and meetings as appropriate
• Directed company branding, positioning, and marketing implementation.
• Established marketing plans, including strategic analysis, competition, positioning, messaging, tactics, and budget.
• Built and maintained long-term relationships with current clients and their management teams by providing information, guidance, and support; recommended service and profit improvements; and recommending new opportunities.
Key Deliverables:
• Successfully researched ICT markets; Analyze business and market trends
• Worked with the quantitative market and forecasting analytical tools. Prepared thorough and well-organized reports
• Worked with large data cuts and databases; contribute to consulting engagements.
PRIOR WORK EXPERIENCE
August 2007 - December 2008 with Al Rajhi Bank as Relationship Manager
September 2006 - August 2007 with Saudi telecom company as Business Analyst
Master's degree, MBA - Troy University, 2012
Bachelor's degree, Management Information System, 2006