Abdulaziz Alanazi

Key Deliverables:
• Lead developing strategies and tactics to getthe word out about the company and drive qualified traffic to our front door
• Deploy successful marketing campaigns and owntheirimplementation from ideation to execution
• Experiment with a variety oforganic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
• Produce valuable and engaging contentfor the company website and blog that attracts and converts our target groups
• Build strategic relationships and partner with key industry players, agencies and vendors

Key Deliverables:
• Developing, managing, and delivering strategic consulting engagements for marketing and branding practice
• Work on projects ranging across strategy consulting and growth consulting, providing the clients specific insightsthat are built on a strong understanding of emerging technologies and market trends
• Hold full responsibility for the leadership of consulting engagements, ensuring the integrity ofstrategic& tactical recommendations and the development of detailed business/market strategies
• Present and communicate project outcomes with the clients and meeting their requirements on deliverables and recommendations
• Involvement in business development and marketing activities to initiate and maintain contact with target companies
• Supporting the implementation of organizational changes by developing communication plans, training programs, and change management frameworks.

• Lead the development of marketing and brand strategies and plans that aim to enhance and distinguish the brand image of Al Akaria.
• Work alongside SBLs in order to maintain the alignment between Al Akaria’s and SBL’s marketing and brand strategies & plans.
• Monitor the implementation and measure the effectiveness of the marketing and brand strategies and plans for Al Akaria.
• Review and monitor the implementation of the SBL marketing and brand strategies and plans, providing support to them as necessary.
• Manage the execution of market research & analysis, such as SWOT, micro analysis, and analysis of customer targets and their needs / requirements.
• Manage the collection and analysis of data (such as administration of surveys), to understand different stakeholders’ views and thoughts of Al Akaria’s brand image.
• Establish and maintain relationships with external parties such as marketing research firms / agencies and social media companies.

 Start up market database through marketing research to identify growth opportunities.
 Recommend and lead approach for primary and secondary research to support branding projects.
 Participate in business development presentations and meetings as appropriate
 Work on strategic marketing and company positioning and planning.
 Guide company branding, positioning and marketing implementation.
 Write marketing plans including strategic analysis, competition, positioning, messaging, tactics and budget.

Key Deliverables:
• Successfully researched ICT markets; Analyze business and market trends
• Worked with the quantitative market and forecasting analytical tools. Prepared thorough and well-organized reports
• Worked with large data cuts and databases; contribute to consulting engagements
PRIOR WORK EXPERIENCE

worked as:
 Relationship Manager
 Relationship Evaluator
 Member of Develop Corporate Bank System Team  Editing Management Report
 Marketing Oriented

worked as:
 Business analyst
 Researches & Benchmarks analyst
 Purchase Orders Supervisor
 Member of True Shared Service team