عبد العزيز Zaini

-Responsible for turning back the Lipton Chai Latte growth & profitability in 2012 with a strong double digit growth.

-Successful re-launch of the brand in the Traditional Trade channels with the addition of 2 new pouch SKU’s.

- Managing the launch of a mega in-door / out-door wet sampling campaign to drive trial & penetration among the category target group.

- Leading the brand digital ATL agenda & successfully integrating the brand in one of the most viewed & popular Youtube shows - Fe2a Alfalla.

- Full responsibility for overseeing & managing all the brand operational responsibilities which include tracking & reporting of brand image / performance, alignment of teams, briefing of external suppliers and agencies.

Full responsibility for developing and executing the right marketing mix (product, value, equity, distribution) for all the Signal / Closeup toothpaste brands in Saudi market.

In addition, being responsible for volume and profitability achievement for Unilever Oral care portfolio.

In charge of leading other functions (supply and demand planning, sourcing unit, customer service, business development, merchandising, etc) in various capacities to drive the product and / or brand strategy in line with Unilever vision & goals.

Goody, Inc.
Assistant Brand Manager

--> In charge of overseeing all of the Marketing activities for the Goody Mayo brand in Saudi Arabia.

--> Responsible for reporting monthly / quarterly performance and brand updates to management.

--> Responsible for handling media planning for holistic campaigns including new copy launches, copy downs, TVC, OOH, press ads, online, and public relations.

--> Responsible for planning and directing all BTL activities in lower / upper trade from concept development level to end-user including road shows, in-store sampling / tasting activities, wholesales programs.

--> Managing all periodical brand reviews including retail-audits, media trackers, consumer qualitative / quantitative research studies.

http://www.thegoodykitchen.com/

Wentworth Marketing, Inc.
Account Executive

Georgia, U.S.A.

-Managed B2B key client accounts for the fortune 500 AT&T/Bellsouth across the southeastern market area;

- Responsible for setting weekly plans and follow through to ensure proper execution.

Johnson & Johnson Co.
Intern

Dubai, U.A.E.
Summer 2005

- Completed a marketing research study for the medical division & presented findings to the budgeting committee;

- Created a monthly newsletter to improve communications between sales & marketing managers;

- Responsible for a project aimed at measuring customer satisfaction for a newly launched medical product..

Procter & Gamble Co.
Intern

Cape Girardeau, MO
Summer 2002

- Developed a mechanistic plan to identify and increase material efficiency consumption on diaper production lines;

- Designed, planned, and implemented a training program aimed at educating Cost Center Owners about the new Loss Elimination System in place.

James Kirkpartick Library
Library Assistant

Warrensburg, MO
Summer 2001

- Updated entries in database to help locate, retrieve, and shelve checked-out books, magazines, and articles;

- Frequently worked at library’s front desk to process checked-out and returned materials;

- Performed routine maintenance on library’s computer system through technical support office.