لجين عقيل

Assist in developing the brands' P&L and establish and maintain brand budgets
* Responsible for developing brand strategy and focusing on achieving short- and long-term objectives
* Analyze market research data to identify opportunities
* Define and manage the brand communication strategy using a variety of media
* Create, execute, and manage marketing programs and campaigns

CAROLINA HERRERA - PACO RABANNE - NINA RICCI - COMME DES GARCONS - ANTONIO BANDERAS
* Planning the marketing calendar according to the Saudi market standards and holidays.
* Execute the Marketing calendar in the Saudi market from A-Z
* Assist the marketing manager indefining theyearly strategy planfor the marketand prepare the
yearly budgetaccording to salesforecast.
* Manage In-Store yearly budget and monitor allexpenses to be within the budget limit.
* Define PUIG POS (point of sale) strategy in KSA and strive for POS Excellence inall doors, focusing on the
key accounts.
* Provide qualitative and quantitative reports using data from the market studies.
* Adapt the planogram to the local reality of KSA market and coordinate with local suppliers and
logistics all Marketing activities.
* Assist inPR events and travel to international seminars to define the new products that are
suitable to the Saudi Marketand learn about each brand's guideline.
* Following up on salesreports and utilizing the information to take action when necessary.
* Recordand analyze market trend and competitors’ activity to provide suggesting action plan.