Abdul Basith Khan

Handling Performance Management assignments for the entire portfolio of BRF within the MENA region (Sadia, Hilal, Perdix and Confidence)
Supporting business growth by providing structured and detailed insights through analysis of various KPIs to key stakeholders such as CEO, CFO, and Directors in order to help them in timely decision making
Responsible for setting and monitoring Individual and Bonus KPIs of the entire organization within the MENA region
Ensuring implementation and improvement of Management Model (TQM, PDCA), standards and platforms within all operations across the region
Setting, monitoring and reporting core KPIs in a timely manner in various weekly and monthly platforms to ensure complete visibility of performance of the business to key stakeholders such as CEO, CFO, Directors etc.
Acting as consultants to ensure enhancements and standardization across various key business processes such as Product and Customer classification etc.
Creating and implementing reporting and management tools for various areas within the business
Ensuring implementation of Management Model, standards and platforms in newly acquired operations
Identification of main opportunities in the region through gap analysis based on commercial levers and revenue management approaches

• Handling Trade Marketing and Customer Marketing assignments for the entire product portfolio of Ferrero (Nutella, Ferrero Rocher, Kinder, and Tic Tac)
• Previously conducted analysis of major partners, Diamond Foil and Ceres Juices
• Responsible for supporting business growth through data analysis of in-market sales (IMS), sell-out (scanned data) and AC Nielsen data, recommending actions to meet the Point-of-Purchase (POP) Objectives, and ensuring timely and effective communication with stakeholders
• Tracking and monitoring trade spends to maintain a profitable ROI
• Preparing and actively participating in partner and customer business reviews, and product forecast reviews
• Setting monthly and yearly targets to ensure business growth and support sales initiatives
• Supporting new business development through market, price, and competition surveys, and volume estimates
• Conducting POP visits to maintain client relationships and ensure proper evaluation and analysis of sales and trade (quantitative and qualitative)
• Planning, communicating, and evaluating in-market activities, market trends, pricing, promotion, and opportunities in coordination with internal and external stakeholders
• Analyzing and providing recommendation and sales plans based on retail audit reports
• Developing and maintaining core distribution and merchandising guidelines

• Created trade channel profitability analysis for two brands, Venus and Olay, for the fiscal year 2010 - 2011
• Created shelf pricing strategies for the entire Gillette product portfolio
• Effectively trained in and worked with Enterprise Resource Planning (ERP) software such as SourceOne and ForecastOne for reporting purposes
• Corresponded with the different functional departments within each brand for creating and presenting reports
• Participated in finance and operations management meetings conducted by Proctor and Gamble

Assisted Dr. Jeffrey Michael Baker, Assistant Professor of Management Information Systems, in Quantitative Business Analysis course and all its relevant coursework.
The key tasks were:-
• Evaluated assessments based on expertise in Quantitative Business Analysis
• Assisted in developing and improving the course structure and content
• Effectively worked with course management software, Blackboard, in creation of course material and evaluation online