Co-Founder / CMO
Wa9faat.com
مجموع سنوات الخبرة :17 years, 5 أشهر
We’re launching the world’s biggest Arabic recipe platform, that gathers the best recipes online.
Key Accomplishments:
Organically grew our Facebook audience to 10K fans in a matter of months
Attained more than 4K Instagram followers using growth hacking methods
Mentioned in Entrepreneur Magazine for winning third place in Dubai's Startup Weekend Competition (see article at https://www.entrepreneur.com/article/253925)
Built a social media department for three major brands: Talabat.com, iFood.jo and Foodonclick.com.
Key Accomplishments:
* Became the first department to fully handle all three acquired brands by Delivery Hero
* Utilized a budget of $120K to spend on paid social campaigns on Facebook, Twitter and Instagram for app install and engagement ads
* Met all targets set out by the holding company in terms of reorders and acquisitions
Transformed the VaVaVoom brand from a traditional marketer using SMS’s, e-newsletters and advertorials into a regional social media force with 138K followers on Facebook, Twitter, and Instagram.
• Developed the 2nd best-performing social media presence out of 34 Alshaya brands via hyper-targeted advertising, creative content marketing, and effective response management techniques.
• Created a loyal social media community by earning an average total response rate of more than 93% every month on Facebook, Instagram and Twitter.
• Rewarded our followers’ loyalty with more than 78 prizes in the last two years through creative contests cooperatively with Calvin Klein, Lacoste, Clinique and Clarins.
• Became the first Alshaya brand to utilize Twitter’s ‘Lead Generation Cards’, thereby gaining 3.7K leads, while minimizing our cost-per-lead rate to $2.43.
• Increased our Instagram followers by 221% through a contest called “What Beauty Means”, enticing users to share photos of how they define beauty.
Delivered social media and PR consultations to clients such as Kuwait Finance House, Wataniya, & Nestle Toll House.
Consulted clients in utilizing e-commerce and CRM to generate leads and improve online conversion rates, helping one client to move past having no e-commerce presence to becoming Canada's largest online radio specialist.
Implemented a federal government initiative called Student Connections to increase the competitiveness of Canadian SME’s by delivering online marketing and technology training to 300 business clients per year.