Product Specialist
3M Gulf
مجموع سنوات الخبرة :24 years, 2 أشهر
Key Tasks Handled:
Developing marketing plans in assigned market/product area for Automotive /Automotive Aftermarket (BK) divisions for entire GCC, Jordan and Lebanon.
Formulating, Implementing and controlling of integrated marketing communication (ATL, BTL) including web marketing.
Managing Pricing end to end to deliver incremental revenues/margins/profits.
Contributing demand estimates and monthly participation in S&OP with focus on demand accuracy & liquidation of non working inventory.
Working closely with Sales Organization for lead qualification and management.
Developing sales aid and marketing collateral that meet requirements in line with communication plans.
Propose, plan and implement Dealer/Consumer schemes, promotional campaigns and product launches across range and all destinations with retail plans for achieving greater market share.
Show quantitative and qualitative growth in sales and brand recognition as result of campaigns, by analysing sales trends and highlight on areas of improvements in the form of standardised visual reports.
Monitor campaign performance and cost implications by comparing the proposed pre-campaign and achieved post campaign investment report.
Ensure marketing, business and analytical support is provided to maintain ongoing business and improve performance though close monitoring of KPI’s.
Highlights & Achievements:
Won Global AAD Award for successfully launching Regions first 3M Authorized Bodyshop.
Successfully handled parallel e-campaigns in both KSA and ROG.
Launched new AAC’s adhering to 3M brand guidelines, enhancing and encouraging other AAC’s to follow.
Launched first 3M e store on souq.com in the category in GCC region, adding new channel of sales.
Conceptualised and developed new POS, marketing collaterals, and ATL campaigns.
Key Tasks Handled:
Sourced the entire range of TOTAL automotive lubricant products in retail high street for GCC.
Devised strategies to increase awareness and sales of the focused product range.
Propose, plan and implemented marketing calendar for Dealer/Consumer schemes, promotional campaigns and product launches across range and all destinations with retail plans for achieving greater market share.
Show quantitative and qualitative growth in sales and brand recognition as result of campaigns, by analysing sales trends and highlight on areas of improvements in the form of standardised visual reports.
Ensure effective communications to all concerned before the campaigns.
Monitor campaign performance and cost implications.
Co-ordinate and liaise with advertisement agency for conceptualization of campaigns and ideas.
Handling the entire range of Car Care Products and developed promotion on range selling.
Controlled trade marketing budgets & financial aspects of campaigns through effective management of collections, claims & closing of campaigns in market in entire region.
Highlights:
Helped team achieve significant growth rates across all products in retail.
New Brand development exercises for the product advocacy.
Handling both the ATL and BTL activities for brand promotion and new product launches.
Initiated and developed new marketing (Total Speak) and communication tools (Flip Chart) in retail high street.
Launched Car Care Products in Key accounts and retail high street.
Designed annual tie-ups with key customers ensuring sales target.
Part of the team to launch Pitstop- Express oil change outlets.
Support and develop marketing tools for OEM service centre clients.
Implemented corporate campaigns in Retail segment and developed customer contact modules.
Track & report competitor activities and plan counter measures.
Key Tasks Handled:
Sourced the entire range of Deltech brand for the market.
Devised marketing strategy for the market including special promotions & offers for all Deltech range of products for achieving greater market share.
Supervised distribution of product, thereby increased visibility and achieved sales targets. Devised strategies in coordination with the principal to increase awareness and sales of the focused product range.
Managed the negotiations, price revisions, reduction in market stock through effective stock rotation, offered salesmen incentives & designed a special promotion offers.
Handled the launch of CA+USB receiver with a cost leadership strategy including all packaging revisions.
Designed customised merchandise for trade and devised daily tracking of sales.
Highlights:
Sales & Marketing Manager
Helped team achieve significant growth rates across all products.
New Brand development exercises for the product advocacy.
Sales Manager
Doubled sales through effective inventory management, distribution, branding and displays at Deltech Retail Outlets
Helped in increasing market share by appointing distributors in new territory and testing new avenues for sales growth.
Key Tasks Handled:
To develop and successfully implement marketing initiatives and programmes for bp and deploy communication to consumers for bp brand.
The role is responsible for delivering the marketing performance for the bp brand in the Commercial Trucks market space in India.
Recruited and trained the marketing representative team as well as expanded the distribution of all product categories thereby increased visibility & achieved consumer trust.
Lead and manage an innovation action plan to keep the range up to date in terms of specifications, image, preferences, etc.
Highlights:
Design and Efficiently implemented marketing activities mainly focusing on the bp range of products reporting directly to the Brand/Region Manager - Western Region - India
Built relationships with high value clients, by focusing on advocacy of the bp brand- Central India.
Manage the marketing/sales interface with appointment of new customers like fleet owners.
Key Tasks Handled:
Developed & implemented sales strategy with a focus on Retail sales, Institutional Sales and market penetration.
Carried out formation of new service/ business sales team & appointed the service providers & team.
Recruited and trained the distributor sales team as well as expanded the distribution of all product categories thereby increased visibility & achieved the targeted sales.
Controlled trade marketing budgets & financial aspects of distributors through effective management of collections, claims & stocks in market.
Organised micro level marketing activities along with educational/ cultural organisations and participated in various trade fairs.
Highlights:
Efficiently implemented consumer & trade promotions mainly focusing on the OHC (Oral Healthcare Category) products reporting directly to the General Manager - Western Region - India
Built relationships with high value clients, by focusing on the distributors in rural market- all across Central India.
Supervised pilot projects focused on Market Penetration and Market Development, achieved high growth rates in turnover.
The MBA year at the University Business School was concentrated on dealing with complexity and ambiguity through the development of approaches to critical thinking in the corporate world. It has further capitalised on my knowledge of business issues and broadens my horizon giving me a detailed understanding of strategic business environments. I have done my final dissertation on Cadburys Schweppes on their recent entry into UK chewing gum market