Abdulkader Al Mursal, Head Of Marketing

Abdulkader Al Mursal

Head Of Marketing

Al Ghadeer International

Location
Kuwait - Janub as Surrah
Education
Bachelor's degree, Business And Marketing
Experience
13 years, 9 Months

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Work Experience

Total years of experience :13 years, 9 Months

Head Of Marketing at Al Ghadeer International
  • Kuwait - As Salimiyah
  • My current job since December 2020

Oversaw the formulation and execution of integrated marketing and communication strategies, achieving notable growth in brand visibility and market dominance across diverse sectors.
Guided multiple teams in initiating comprehensive advertising campaigns across various channels, generating a 20% surge in online engagement and a 15% rise in conversions for rms in the nance, automotive, retail, food and beverage, hospitality, and healthcare sectors.
Led interdisciplinary teams to successfully introduce new products and services, capturing a 30% market share within the rst year for our clientele.
Orchestrated the deployment of digital marketing initiatives that bolstered website trafc by 40%, leading to a 20% upturn in online sales for several esteemed retail brands.
Partnered with sales departments to devise robust lead generation tactics and ne-tune the sales process, enhancing conversion rates for renowned healthcare and software enterprises.
Cultivated and maintained valuable relationships with media personalities, inuencers, and industry leaders, utilizing these associations to garner inuential media exposure and form strategic alliances across various industries.
Championed the development of captivating brand stories, messaging, and visual themes, ensuring consistent application across all promotional and communication platforms for our clients.
Utilized data-backed insights to rene marketing approaches, resulting in enhanced campaign efcacy and return on investmen

Chief Marketing and Opreation Officer at Tanami Media Co.
  • Kuwait - Al Kuwait
  • October 2014 to November 2020

Overhauled the marketing and events management sectors into robust revenue channels,
achieving a 30% growth in yearly revenue in just two years
Successfully established the rm as a frontrunner in the industry through precise branding endeavours, capturing an additional 15% of the market share.
Pioneered strategic marketing agendas catering to businesses of varying scales, from budding start-ups to established multi-million-dollar corporations.
Employed market studies and consumer feedback to pinpoint evolving trends and opportunities, enhancing the efcacy of our campaigns.
Offered leadership and guidance to the regional contingent, instilling a culture of excellence, and promoting career advancement.
Introduced KPIs and performance indicators to monitor team output and project outcomes, guaranteeing consistent growth and realization of corporate objectives.

Marketing and PR Manager at Yiaco Medical Co.
  • Kuwait - Hawali
  • August 2010 to September 2014

Craed and implemented holistic marketing and communication plans to bolster the prominence of pharmaceutical
goods and medical apparatus, achieving amplified brand recognition and market presence.
Mentored over 15 new Sales and SDR representatives, helping them meet their targets within half a year.
Innovated the lead acquisition approach for a medical aesthetics center, generating over $3M in annual revenue.
Orchestrated multi-faceted marketing drives spanning digital platforms, print media, conferences, and showcases, intensifying client interaction and boosting sales figures.
Pioneered a client rapport strategy, ensuring sustained client loyalty, elevated brand prominence, and competitive standing amidst other healthcare players.
Undertook market examinations and rival assessments to discern market dynamics, consumer demands, and potential growth areas. Harnessing these insights, we tailored our marketing & Communications endeavors and service oerings.
Liaised with global suppliers, distribution networks, and medical experts to co-create marketing drives and informative initiatives.
Oversaw the digital marketing eorets in 2011, encompassing website management, social media outreach, email campaigns, and online reservations, all aimed at lead cultivation and brand amplification.
Teamed up with the sales division to create innovative sales and communications content such as product listings, informational pamphlets, slide decks, and instructional assets.
Nurtured ailiations with external collaborators, service providers, and media allies, guaranteeing top-tier outputs in line with the budget and deadlines.

Education

Bachelor's degree, Business And Marketing
  • at American University of Kuwait
  • June 2009

American University of Kuwait, Kuwait Bachelor's degree in Business Administration in Marketing Strategy

Specialties & Skills

Advertising Management
Public Relations
Look Development
Mass Communication
Local Marketing
Team management and allocation
Marketing automation and CRM
Retail and management Operations
Visual strategy
Communication Strategy
Marketing Strategy
Sales Operations
Digital Marketing
PR Strategies
B2B Marketing
Data analysis
Management & Business Operations
Content Marketing
Event Management and Operation
Social media strategy
Business development strategies
SEO Marketing
E-commerce management
Google analytics
Interpersonal communication
Digital transformation
Leading with Innovation
Strategic planning
Startup management
ROI & OKRs measurement skills
Google, Digital Ads
merchandising
marketing management
problem solving
operation
planning
supply chain management
marketing communications
market research
key account management
negotiation
operations management
marketing mix
marketing support
web development
marketing research
materials
people management
marketing
procurement
Management
Project Management
Business Development
Public Relations
Administration
Customer Service
Online PR
Social Media Marketing
Accounting
Outlook
Office Management
Office Administration

Languages

Arabic
Expert
English
Expert
Italian
Intermediate

Training and Certifications

project management (Certificate)
Date Attended:
February 2021
Strategic Planning Professional (Certificate)
Date Attended:
July 2019
DMA certified Marketing professional (Certificate)
Date Attended:
October 2020
Operations Management (Certificate)
Date Attended:
October 2021
Growth Hacking (Certificate)
Date Attended:
November 2022
Digital Marketing (Certificate)
Date Attended:
August 2022
Brand Management (Certificate)
Date Attended:
March 2022
Leading with Innovation (Certificate)
Date Attended:
July 2022
Digital Transformation (Certificate)
Date Attended:
June 2022
Marketing Communication (Certificate)
Date Attended:
July 2022

Hobbies

  • Reading