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Abdulkader Al Mursal, Regional Operations Manager (Operations, MRKT & Partnerships)

Abdulkader Al Mursal

Regional Operations Manager (Operations, MRKT & Partnerships)·JACO Live

Kuwait

Bachelor's degree, Business And Marketing

Work experience

Total years of experience: 18 years, 8 months

Regional Operations Manager (Operations, MRKT & Partnerships)

December 2024 - Present

JACO Live

As Salimiyah, Kuwait •Hybrid

December 2024 - Present

• Designed and executed market-level growth programs using practical levers: creator
acquisition/onboarding, activation playbooks, content programming, and partner-led
distribution to increase usage and engagement.
• Led cross-functional rollout governance (Product, Safety, Data, PR, Partnerships):
workbacks, readiness gates, asset checklists, localization, escalation paths, and
post-campaign performance reviews.
• Planned and delivered fan-facing digital experiences tied to cultural and sports moments
using live streams, interactive formats, and creator collaborations—with structured
reporting for leadership decisions.
• Applied a performance mindset: creative testing, rapid iteration, and optimization based
on audience behavior and platform signals.
Company industry:
Internet & E-commerce

Business & Commercial Director

December 2020 - October 2024

Al Ghadeer International United

As Salimiyah, Kuwait

December 2020 - October 2024

• Led regional campaign strategy and execution for brands across sectors, combining
positioning, messaging, channel planning, content systems, and performance
optimization to achieve commercial targets.
○ Content marketing (content pillars, editorial calendars, creator/influencer
collaborations)
○ Paid media coordination (briefing, targeting logic, funnel objectives, budget
allocation, optimization)
○ Partnership distribution (media partners, ecosystem alliances, co-marketing
activations)
○ Conversion support (lead-gen funnels, landing page/CTA alignment, retargeting
logic)
• Established cross-market operating standards across UAE and Qatar: localization
workflows, asset delivery governance, partner execution playbooks, and reporting
cadence.
• Drove business performance through senior client leadership and execution discipline,
delivering 35% YoY revenue growth and +45% B2B lead growth through strategic
programs.
• Improved delivery economics and speed by reducing overhead ~20% through workflow
optimization, vendor governance, and operational control.
Company industry:
Marketing

VP Operations & Marketing

October 2014 - November 2020

TM Marketing & Events (Agency)

Sharq, Kuwait

October 2014 - November 2020

Tactics used for some business in multiple sectors :
• Implemented execution governance (critical path, risk registers, run-of-show discipline,
contingency planning), improving speed/resource utilization by ~40%.

Tactics used for some business in multiple sectors
Company industry:
Marketing

Marketing & PR Manager

January 2010 - January 2014

Yiaco Medical Company

As Salimiyah, Kuwait

January 2010 - January 2014

• Led integrated marketing and PR campaigns across digital and traditional media for a
regulated portfolio, using structured planning, messaging discipline, stakeholder
alignment, and channel performance tracking to improve campaign efficiency and
consistency.
Company industry:
Medical Hospital

Investment Division

January 2008 - January 2010

Al Mal Investment Company

Sharq, Kuwait

January 2008 - January 2010

Company industry:
Banking

Marketing Department

January 2007 - January 2008

Tamdeen Group

Janub as Surrah, Kuwait

January 2007 - January 2008

Company industry:
Real Estate

Education

American University of Kuwait

June 2009

June 2009

Bachelor's degree, Business And Marketing

Kuwait

American University of Kuwait, Kuwait Bachelor's degree in Business Administration in Marketing Strategy

American University of Kuwait

June 2008

June 2008

Bachelor's degree, Marketing

Kuwait

Skills

Event Management
Expert
Event Management
Expert
Marketing
Expert
Marketing
Expert
Management
Expert
Management
Expert
Branding
Expert
Branding
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Brand Management
Expert
Brand Management
Expert
Sales
Expert
Sales
Expert
Marketing Strategy
Expert
Marketing Strategy
Expert
Operations Management
Expert
Operations Management
Expert
Communication Strategies
Expert
Communication Strategies
Expert
Team management and allocation
Expert
Team management and allocation
Expert
Marketing automation and CRM
Expert
Marketing automation and CRM
Expert
Retail and management Operations
Expert
Retail and management Operations
Expert
Visual strategy
Expert
Visual strategy
Expert
Communication Strategy
Expert
Communication Strategy
Expert
Marketing Strategy
Expert
Marketing Strategy
Expert
Sales Operations
Expert
Sales Operations
Expert
Digital Marketing
Expert
Digital Marketing
Expert
PR Strategies
Expert
PR Strategies
Expert
B2B Marketing
Expert
B2B Marketing
Expert
Data analysis
Expert
Data analysis
Expert
Management & Business Operations
Expert
Management & Business Operations
Expert
Content Marketing
Expert
Content Marketing
Expert
Event Management and Operation
Expert
Event Management and Operation
Expert
Social media strategy
Expert
Social media strategy
Expert
Business development strategies
Expert
Business development strategies
Expert
SEO Marketing
Expert
SEO Marketing
Expert
E-commerce management
Expert
E-commerce management
Expert
Google analytics
Expert
Google analytics
Expert
Interpersonal communication
Expert
Interpersonal communication
Expert
Digital transformation
Expert
Digital transformation
Expert
Leading with Innovation
Expert
Leading with Innovation
Expert
Marcom
Expert
Marcom
Expert
Strategic planning
Expert
Strategic planning
Expert
Startup management
Expert
Startup management
Expert
ROI & OKRs measurement skills
Expert
ROI & OKRs measurement skills
Expert
Google, Digital Ads
Expert
Google, Digital Ads
Expert
merchandising
Expert
merchandising
Expert
marketing management
Expert
marketing management
Expert
problem solving
Expert
problem solving
Expert
operation
Expert
operation
Expert
planning
Expert
planning
Expert
supply chain management
Expert
supply chain management
Expert
marketing communications
Expert
marketing communications
Expert
market research
Expert
market research
Expert
key account management
Expert
key account management
Expert
negotiation
Expert
negotiation
Expert
operations management
Expert
operations management
Expert
marketing mix
Expert
marketing mix
Expert
marketing support
Expert
marketing support
Expert
web development
Expert
web development
Expert
marketing research
Expert
marketing research
Expert
materials
Expert
materials
Expert
people management
Expert
people management
Expert
marketing
Expert
marketing
Expert
procurement
Expert
procurement
Expert
Management
Expert
Management
Expert
Project Management
Expert
Project Management
Expert
Business Development
Expert
Business Development
Expert
Public Relations
Expert
Public Relations
Expert
Administration
Expert
Administration
Expert
Customer Service
Expert
Customer Service
Expert
Sales
Expert
Sales
Expert
Online PR
Expert
Online PR
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert
Accounting
Intermediate
Accounting
Intermediate
Mail
Expert
Mail
Expert
Outlook
Expert
Outlook
Expert
Office Management
Expert
Office Management
Expert
Office Administration
Expert
Office Administration
Expert
Press
Expert
Press
Expert
Advertising Management
Expert
Advertising Management
Expert
Look Development
Expert
Look Development
Expert
Mass Communication
Expert
Mass Communication
Expert
Local Marketing
Expert
Local Marketing
Expert

Languages

Arabic

Expert

English

Expert

Italian

Intermediate

Training and Certifications

Certifications
project management
Feb 2021
Strategic Planning Professional
Jul 2019
DMA certified Marketing professional
Oct 2020
Operations Management
Oct 2021
Growth Hacking
Nov 2022
Digital Marketing
Aug 2022
Brand Management
Mar 2022
Leading with Innovation
Jul 2022
Show credentials
Digital Transformation
Jun 2022
Show credentials
Marketing Communication
Jul 2022
Show credentials

Hobbies and interests

Reading