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Abdulkader Al Mursal, Regional Operations Manager (Operations, MRKT & Partnerships)

Abdulkader Al Mursal

Regional Operations Manager (Operations, MRKT & Partnerships)·JACO Live

Kuwait

Bachelor's degree, Business And Marketing

Work experience

Total years of experience: 18 years, 9 months

Regional Operations Manager (Operations, MRKT & Partnerships)

December 2024 - Present

JACO Live

As Salimiyah, Kuwait Hybrid

December 2024 - Present

• Designed and executed market-level growth programs using practical levers: creator
acquisition/onboarding, activation playbooks, content programming, and partner-led
distribution to increase usage and engagement.
• Led cross-functional rollout governance (Product, Safety, Data, PR, Partnerships):
workbacks, readiness gates, asset checklists, localization, escalation paths, and
post-campaign performance reviews.
• Planned and delivered fan-facing digital experiences tied to cultural and sports moments
using live streams, interactive formats, and creator collaborations—with structured
reporting for leadership decisions.
• Applied a performance mindset: creative testing, rapid iteration, and optimization based
on audience behavior and platform signals.

Company industry:
Internet & E-commerce

Business & Commercial Director

December 2020 - October 2024

Al Ghadeer International United

As Salimiyah, Kuwait

December 2020 - October 2024

• Led regional campaign strategy and execution for brands across sectors, combining
positioning, messaging, channel planning, content systems, and performance
optimization to achieve commercial targets.
○ Content marketing (content pillars, editorial calendars, creator/influencer
collaborations)
○ Paid media coordination (briefing, targeting logic, funnel objectives, budget
allocation, optimization)
○ Partnership distribution (media partners, ecosystem alliances, co-marketing
activations)
○ Conversion support (lead-gen funnels, landing page/CTA alignment, retargeting
logic)
• Established cross-market operating standards across UAE and Qatar: localization
workflows, asset delivery governance, partner execution playbooks, and reporting
cadence.
• Drove business performance through senior client leadership and execution discipline,
delivering 35% YoY revenue growth and +45% B2B lead growth through strategic
programs.
• Improved delivery economics and speed by reducing overhead ~20% through workflow
optimization, vendor governance, and operational control.

Company industry:
Marketing

VP Operations & Marketing

October 2014 - November 2020

TM Marketing & Events (Agency)

Sharq, Kuwait

October 2014 - November 2020

Tactics used for some business in multiple sectors :
• Implemented execution governance (critical path, risk registers, run-of-show discipline,
contingency planning), improving speed/resource utilization by ~40%.

Tactics used for some business in multiple sectors

Company industry:
Marketing

Marketing & PR Manager

January 2010 - January 2014

Yiaco Medical Company

As Salimiyah, Kuwait

January 2010 - January 2014

• Led integrated marketing and PR campaigns across digital and traditional media for a
regulated portfolio, using structured planning, messaging discipline, stakeholder
alignment, and channel performance tracking to improve campaign efficiency and
consistency.

Company industry:
Medical Hospital

Investment Division

January 2008 - January 2010

Al Mal Investment Company

Sharq, Kuwait

January 2008 - January 2010

Company industry:
Banking

Marketing Department

January 2007 - January 2008

Tamdeen Group

Janub as Surrah, Kuwait

January 2007 - January 2008

Company industry:
Real Estate

Education

American University of Kuwait

June 2009

June 2009

Bachelor's degree, Business And Marketing

Kuwait

American University of Kuwait, Kuwait Bachelor's degree in Business Administration in Marketing Strategy

American University of Kuwait

June 2008

June 2008

Bachelor's degree, Marketing

Kuwait

Skills

Event Management

Expert

Marketing

Expert

Management

Expert

Branding

Expert

Digital Marketing

Expert

Brand Management

Expert

Sales

Expert

Marketing Strategy

Expert

Operations Management

Expert

Communication Strategies

Expert

Team management and allocation

Expert

Marketing automation and CRM

Expert

Retail and management Operations

Expert

Visual strategy

Expert

Communication Strategy

Expert

Marketing Strategy

Expert

Sales Operations

Expert

Digital Marketing

Expert

PR Strategies

Expert

B2B Marketing

Expert

Data analysis

Expert

Management & Business Operations

Expert

Content Marketing

Expert

Event Management and Operation

Expert

Social media strategy

Expert

Business development strategies

Expert

SEO Marketing

Expert

E-commerce management

Expert

Google analytics

Expert

Interpersonal communication

Expert

Digital transformation

Expert

Leading with Innovation

Expert

Marcom

Expert

Strategic planning

Expert

Startup management

Expert

ROI & OKRs measurement skills

Expert

Google, Digital Ads

Expert

merchandising

Expert

marketing management

Expert

problem solving

Expert

operation

Expert

planning

Expert

supply chain management

Expert

marketing communications

Expert

market research

Expert

key account management

Expert

negotiation

Expert

operations management

Expert

marketing mix

Expert

marketing support

Expert

web development

Expert

marketing research

Expert

materials

Expert

people management

Expert

marketing

Expert

procurement

Expert

Management

Expert

Project Management

Expert

Business Development

Expert

Public Relations

Expert

Administration

Expert

Customer Service

Expert

Sales

Expert

Online PR

Expert

Social Media Marketing

Expert

Accounting

Intermediate

Mail

Expert

Outlook

Expert

Office Management

Expert

Office Administration

Expert

Press

Expert

Advertising Management

Expert

Look Development

Expert

Mass Communication

Expert

Local Marketing

Expert

Languages

Arabic

Expert

English

Expert

Italian

Intermediate

Training and Certifications

Certifications
project management
Feb 2021
Strategic Planning Professional
Jul 2019
DMA certified Marketing professional
Oct 2020
Operations Management
Oct 2021
Growth Hacking
Nov 2022
Digital Marketing
Aug 2022
Brand Management
Mar 2022
Leading with Innovation
Jul 2022
Digital Transformation
Jun 2022
Marketing Communication
Jul 2022

Hobbies and interests

Reading