عبد الله الفردان

Develop and manage a wide range of marketing tools, including promotional material, direct-mail pieces, and website content Develop a detailed Marketing and e-Marketing Plan and implement the marketing programs in a cost-effective manner to acquire the target number Develop and implement all core communication material in line with Citi international standards and guidelines Execute various strategic and tactical campaigns across consumer bank product offering Increase Citi brand visibility Manage creative and media agencies relationships Manage and deliver on all customer communication channels including digital campaigns Accountable for campaign results (cost-benefit analysis) Provide support in implementation of research projects activities Review English and Arabic communication to ensure accuracy and consistency Coordinate with both internal and external partners and document the data, key findings, actions from research and the results stemming from the action Manage and develop all BTL communication material including sales collateral, corporate sales kit, merchant sales kit, as well as ATL planning Manage the relation with PR Control the campaign budget and ensure that all purchasing policies and procedures are adhered to

 Drive marketing initiatives within the branch and provide customers with an experience appropriate to HSBC
 Ensure standardisation is achieved across retail branches through out the region
 Utilise the retail distribution strength for increasing business, driving cross sell in existing customers
 Develop and roll out Brand Activation marketing plans
 Conduct various in-branch promotions
 Identify key business issues in consultation with Personal Financial Services and chalk out marketing plans to tackle these issues
 Provide strategic support to branches, in consultation with Branch Managers, by developing micromarketing plans and helping them attain their targets
 Ensure prominent and strong branding for all our branches and customer service units (internally and externally). Ensure that branches in the region also comply with global retail guidelines
 Standardize marketing material in all branches. Ensure that latest marketing campaigns and collaterals exist in branches
 Monitor the branch merchandising third party team.
 Tracking competitive activities at retail and informing the marketing team at large
 Ensure that cost and price parameters are maintained through negotiations and discussions