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Abdulla Baminif, Regional Brand Manager

Abdulla Baminif

Regional Brand Manager·Nestlé Middle East

Saudi Arabia

Bachelor's degree, Marketing

Work experience

Total years of experience: 9 years, 3 months

Regional Brand Manager

June 2021 - April 2022

Nestlé Middle East

Dubai, United Arab Emirates

June 2021 - April 2022

• Managing the kids segment ( Nesquik, Chocapic and NAT)
• Execute global licensed campaigns.(Mickey, Avengers, Crayola, and Jurassic World)
• Responsible for Nesquik & Chocapic PFME ( Budget).
• Developing all Digital, ATL & BTL brand communication material.
• Brief Media Agency about 2022 Media plan.
• Project Manager for multiple Nesquik flankers; codes extensions, recipe development, packaging design, pricing strategy, in-trade activities, consumer communication, NPDs and ensure regional legal alignment.
• Follow up on market shares and distribution analysis for all key countries.
• Follow up closely on NPDs performance. (NPD Tracker) GANTT Chart with supply chain team.
• Work with AMA team for campaign alignments.
• Share Annual SWOT with global brand manager.
• Monthly Consult Board meetings.
• Ensure profitable P&L.
• Re-launch Nesquik Duo pack in KSA.
• Assets localization.
• Set up long term Marketing plan calendar.
• Understands the relevant shopping environment & behaviours on how to improve the performance. ( IPSOS)
Company industry:
FMCG
Job role:
Marketing and PR

Senior Regional Assistant Brand Manager

May 2019 - April 2021

Fine Hygienic Holding

Dubai, United Arab Emirates

I found this job using Bayt.com

May 2019 - April 2021

- Won Gold Award at the MENA Effie 2019 in the David vs Goliath category.
- Improved Fine Baby consumer understanding & communication planning through MENA landscape (Interactions with moms, doctors in Core Markets such as UAE, KSA, EGY, OMAN, BAH, MOR, etc ..)
- Execute Marketing Campaigns within all business units.
- YMC.
- Helped directing Fine Baby® commercial Ad and edit the storyboard alongside the chief of absorbent for the giggles initiative.
- Frequent Markets visit around the region.
- Ensure all inquiries around MENA are solved daily.
- Lead all initiatives’ launch and maximization plans one year before launch.
- Responsible for boosting the Brand Image within MENA ( On Ground, Programmatic plans, Retargeting, Social Media ..etc).
- Lead digital efforts for Brand, including developing and executing strategy for Social Media, E-commerce, and Fine Baby® website.
- Change the diaper pack design according to YMC plans.
- Innovate commercial initiatives and develop new features to Fine baby® diapers and Fine Care® annually.
- Deliver all business units requirements after Absorbents Chief approval.
- Create Master Visual for POSM with our internal graphic designer.
- innovate new catchy ideas, set up meetings with agencies to come up with trendy new ideas per each market.
- Lock exclusive contracts with influencers in each market across MENA within the budget for 2019.
- Led Fine Baby® Instagram page to be #1 diapers page in MENA.
- Managing all Fine Baby® Social Media; Facebook, Instagram, brand website, and Youtube.
- Led Senior day initiative for Fine Care® across MENA.
- Handling MBG, Giggles, and Mother's day campaign.
- Keeping track of the budget and compare it to the actual spending.
- Supported Fine® Solution with Sales by closing a Deal with my dentist for a one year contract.
Company industry:
FMCG
Job role:
Marketing and PR

Assistant Branch Manager - MENA

May 2018 - May 2019

Fine Hygienic Holding

Dubai, United Arab Emirates

May 2018 - May 2019

- Execute Marketing Campaigns within all business units.
- YMC.
- Ensure all inquiries around MENA are solved on a daily basis.
- Responsible for boosting the Brand Image within MENA ( Programatic plans, Retargeting, Social Media ..etc).
- Change the diaper pack design according to YMC plans.
- Innovate and develop new features to Fine baby diapers and Fine Care.
- Deliver all business units requirements after Absorbents Chief approval.
Company industry:
FMCG
Job role:
Marketing and PR

Markting Officer and Social Media Manager (FT,FB)

March 2017 - April 2018

Fine Hygienic Company

Jeddah, Saudi Arabia

March 2017 - April 2018

• Evolve partnership with our Key Accounts.
• responsible for managing Fine projects within all categories ( FT, FB and, TT ).
• Managing Fine KSA Social Media account ( SnapChat ) from creating posts, meeting with influencers to boost SKU's sales etc ..
• Issue PO's, FOC via Fact Activity Sheet.
• Issue Requisitions via ORACLE system.
• liquidate dead stock.
• Manage marketing activities of products and designer team to ensure POSM and performance measurement on time.
• Travel locally across the region to lecture Fine merchandisers about our new products.
• Supervising multiple "sampling projects" activities. For example; ( FT, FB and TT ) within the Kingdom.
• Leverage the execution and brand awareness in the channel.
• work with regional managers and brand team to coordinate marketing activities.
• Responsible for the Loyalty Program for WSL customers who achieved their Targets every quarter
• Evaluate promotion effectiveness with analysis before and after promotion execution of the strategic brand.
• working with the company's external PR agency to see them execute the events accordingly.
• update sell out Data, and weekly promotion data in all KAs around within the country. • Training New Marketing employees.
• Prepare an Educational tour for students visits to Fine Factory
Company industry:
Marketing
Job role:
Marketing and PR

Act Category Manager

September 2017 - January 2018

Fine Hygienic Holding

Jeddah, Saudi Arabia

September 2017 - January 2018

Manage and prioritize projects, and delegate tasks appropriately
Develop Yearly Marketing Calendar for 2018 (YMC) and base future plans on it
Study out customers growth, and the opportunities that comes with it based on detailed analysis from Nielsen data.
Manage KAs & Pharmacies Sampling project with different agencies ( KSA ) Coordinate our internal and external events (PR) with the Marketing Manager.
Participating actively in marketing activities, including the preparation of media- publish content.
Research and create new unique ideas that could drive sales more.
Price List.
Compare FB prices vs Competitors ( Tracking )
Request POSM after counting how much we need with area sales managers.
Company industry:
FMCG
Job role:
Marketing and PR

Private Events Coordinator

October 2014 - February 2017

British American Tobacco

Jeddah, Saudi Arabia

October 2014 - February 2017

Working Part Time side by side with Horeca team.

Event planning, design and production within time limits

stay focused and organized so that the event goes off without a hitch.

Working with clients to identify their needs and ensure customer satisfaction

Hosting events at different places every week.

presenting ideas and solutions to the company requirements.

Report any feedback that could be helpful to future events and the company my manager.
Company industry:
FMCG
Job role:
Marketing and PR

Trade Marketing Representitive

May 2013 - August 2013

British American Tobacco

Jeddah, Saudi Arabia

May 2013 - August 2013

Analyzed the territory account and established inventory, distribution, shelf, display and sales volume goals for every supplier represented

Ensured distribution representatives route plans achievements with customer collage targets

Trade marketing activities roll-out

Regional pull strategy implementation follow-up

Sales force representatives accompaniments, coaching and trainings

Managed relationships with stakeholders
Company industry:
Other Business Support Services
Job role:
Marketing and PR

Re-Inurance Officer

November 2012 - April 2013

GGCI

Jeddah, Saudi Arabia

November 2012 - April 2013

Corrosponding with re-isurance companies for placement of risk percentage can each one of the re-inurance companies can afford to share.
Company industry:
Insurance & TPA
Job role:
Management

Marketing assistant

April 2012 - July 2012

ITM House Inc

Canada

April 2012 - July 2012

• ITM House Inc., Toronto, Canada - as marketing position for three months (April - July 2012)
Company industry:
Marketing
Job role:
Marketing and PR

Marketing and Sales

March 2011 - September 2011

Laser Clinic

Canada

March 2011 - September 2011

• Developed marketing campaigns for laser and skin clinics
• Followed and updated statues of campaigns and expense records
• Maintained and updated customer database
• Organized the company events and sponsorship
• Designed Indoor and outdoor advertisements
• Developed marketing plans and strategies;
• Responsible for enhancing and maintaining current patient relationship management system
• Practiced in ongoing analysis of sales data, reported thereof, and facilitating communication with team members for strategic sales process improvement
Company industry:
Call Centers & Customer Care Outsourcing
Job role:
Marketing and PR

Education

University of Business & Technology

January 2016

January 2016

Bachelor's degree, Marketing

Saudi Arabia

GPA (point): 4.11 out of 5

GPA (point): 4.11 out of 5

transferred my credit from my previous college in Canada to UBT in order to upgrade myself and get a higher degree In Marketing.

Seneca College

July 2012

July 2012

Diploma, International Business ( IBN )

Canada

Been awarded as the best student in the Marketing Course in my 2nd year in college.

ESL Seneca College

September 2009

September 2009

Diploma, Certificate of Proficiency in English

Canada

Certificate of Proficiency in English

CEL School in Toronto

July 2007

July 2007

Diploma, Computer typing skills

Canada

I developed my skills in typing so i dont need to look at the keyboard now that i know how to type fast without looking at the keyboard, And i developed my skills in terms of how to use micorosoft office up to date.

Skills

Microsoft Office

Expert

Marketing

Expert

Word Of Mouth Marketing

Expert

Customer Service

Expert

Typing

Expert

Marketing assistant

Expert

SALES ASSOCIATES

Expert

Microsoft Office

Expert

Marketing

Expert

Word Of Mouth Marketing

Expert

Customer Service

Expert

Typing

Expert

Languages

Arabic

Expert

English

Expert