Retail Operation Manager
Al Malaki Group of Companies
Total years of experience :10 years, 4 Months
Sports Dept. (Brand: Nike, Adidas, Burrda, X-TEP)
Oversaw and manage all aspects of store operations, establishing good levels of store standards; customer care
& service
Effectively managed all resources to secure agreed growth and profitability targets
Oversaw the store inventory processes
Knowledge of GCC government/mall restrictions.
Reviewed the performance of personnel in the operations team; ensured the stores are adequately staffed with
competent, motivated and highly trained professionals
Worked as a project manager for new store activities and refurbishments in additional to daily responsibilities
Developed annual sales plans, strategy, including action plan.
Identified and resolved the customers’ problems.
Developed and Implemented special sales activities to reduce stocks.
Identified SWOT for each outlet and established the effective training programs to improve sales.
Maximizing the effectiveness of the department budgets and determined the optimal marketing mix.
Worked closely with the sales team to execute integrated action plan to achieve sales target.
Improved good working relationship between customers and suppliers.
Visited shops and other retailers on day bases and checked the products are well displayed and nicely
merchandised.
Holds the regular meeting and collected the feedback from the sales team.
Evaluated entire sales situation and produced periodic evaluation reports throughout the previous year and
suggested new plan for the next season.
Brand: uhlsport, Kempa, Peak, Diadora)
Introduced company’s products to the new customers in GCC markets(clubs)
Developed and implemented business plan for overseas market (long and Short term plan)
Ensuring excellent and superior customer service to the entire customers (by monitoring sales team)
Close liaison with all facets of company operation which includes manufacturing, warehouse, shipping,
purchasing, designing, finance, etc.
Developing new promotion strategy for every league season including testing markets, samples and offers.
Suggesting new marketing strategies to the management
Other jobs as assigned by management
Successfully managed the company operations (5 outlets and 11 Departmental stores)
Participated in the problem solving of Logistics and Operations department.
Planned successful operation process and strategy by giving significance to quality, speed, dependability,
flexibility and cost
Suggested the appropriate operation strategy to the management by focusing on customer needs and demand.
Giving advice to the management for new process technology.
Managed inventory and supply chain planning.
Incharge of 3-district)
Mainly participated to introduce the scope of business in the market
Focused on research and development department (R & D)
Focused on Franchising department
Developing business by new events and new Scenario.
Analyzed PESTEL for domestic (different state) and international marketing
Invented new program by organizing Alliance with University and other IT program
Analyzed competition strategy to develop and to explore into the new markets.
Analyzing the efficiency, exchange and competitive advantage
Participated to expand the business to Overseas
Supported management for making decision Scenario
Seminars and Events are organized allover India.