عبد الله الزهراني

The BA in Business Studies at Arab Open University provides a well-rounded education with an honours-level focus, equipping students with essential business knowledge, skills, and confidence. Students begin with core business courses before choosing from three specializations, including accounting, marketing, and systems. Graduates are prepared for roles in junior and middle management with a solid foundation in decision-making, teamwork, and ethical business practices. This programme is composed of Three pathways as follows: The Accounting Pathway aims at providing students with the skills needed for measuring and analyzing financial information used basically by managers, investors, tax authorities and decision makers for the purpose of resource allocation and distribution within enterprises, organizations, and governments. Business Administration graduates in the field of accounting have a broad range of challenging and rewarding job opportunities in the accounting of businesses and organizations in the public and/or private sectors. The Marketing Pathway aims at providing students with the required skills necessary for discovering the needs and desires of customers in order to develop a group of products or services capable of satisfying those needs and of insuring a good profit for the organization within an acceptable time frame through the focus on marketing tools such as the product, distribution, promotion and price. Business Administration graduates in the field of Marketing have a broad range of challenging and rewarding job opportunities in private and public organizations as marketing executive, marketing researcher, media planner, etc. The Systems Practice Pathway aims at providing the students with the skills needed to improve the process of administrative decision-making. It also aims to improve the student's abilities to apply systems thinking and practices for managing and solving complexities in accordance with administrative requirements.

The course provides the business world with multi-skilled knowledge workers who manage information efficiently, equipped with a comprehensive range of skills including managerial, technological (substantial computer applications) and communication skills.