Marketing Director
Benchmark Construction Company
مجموع سنوات الخبرة :15 years, 3 أشهر
Responsible for planning, development and implementation of all of the organization’s marketing strategies, marketing communications, and public relations activities, both external and internal. Oversees development and implementation of support materials and services for chapters in the area of marketing, communications and public relations. Directs the efforts of the marketing communications and public relations staff and coordinates at the strategic and tactical levels with the other functions of the Organization.
To contribute effectively to prompting the product and services of the bank by briefing and obtaining the most appealing content for all marketing channels (ATL, BTL, Digital, Direct marketing, etc.) with our contracted advertising agency, while taking customer channel experience and best practice into account in order to deliver the marketing objectives of the business. Also to ensure leveraging the brand image of the bank by following brand guidelines. In addition to managing the development of the marketing collaterals as per approved communication plan and marketing program.
• Campaign Management of all in-Branch and off branch (example ... RED ROOM - Kiosk - Permanent Locations - Car Dealership - ATMs - Corporate branding - signs) visual Merchandising
• Optimize Mailing cost of monthly in branch collaterals
• Enhance new Customer in branch & off branch experience
• enhance Customer in branch & off branch Digital Experience
• to ensure cost effectiveness of Retail Media planning and production
Monitor Branches and 3rd party supplier of Visual Merchandising actions
• Planning, preparing and delivering lessons to all students in the class;
• Teaching according to the educational needs, abilities and achievement of the
individual students and groups of students;
• Adopting and working towards the implementation of the school development
plan of the particular school they are giving service in;