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Abdullah Al Shammari, Head of Marketing

Abdullah Al Shammari

Head of Marketing·Safa and Maqadhe

Kuwait

High school or equivalent, scientific

Work experience

Total years of experience: 20 years, 0 months

Head of Marketing

November 2025 - Present

Safa and Maqadhe

Al Farawaniyah, Kuwait

November 2025 - Present

Company industry:
Retail & Wholesale
Job role:
Marketing and PR

Marketing & Social Media Manager

August 2021 - November 2025

Rehlat App

Al Kuwait, Kuwait

August 2021 - November 2025

Focus Areas: Regional digital marketing, social
media strategy, travel campaigns, content
creation, voice-over content, paid media, GCC
and MENA campaign execution, partnerships,
PR, customer support management, and team
leadership.
• Managed digital marketing campaigns
across Google, Twitter, Instagram, and
Snapchat.
• Operated digital marketing plans across
Kuwait, Saudi Arabia, Bahrain, UAE, Oman,
Egypt, Morocco, Algeria, and Tunisia.
• Developed and managed social media
marketing strategies for travel and
tourism audiences.
• Worked as content creator and voice-over
actor for campaign and social media
content.
• Acted as PR and point of contact for GCC
partnerships with apps and marketing
partners.
• Managed the social media customer
support team.
• Managed the social media team and
supervised content execution.
Focus Areas: Corporate communication, social
media management, digital campaigns,
reputation management, CSR, internal
communication, external communication, event
management, advertising coordination,
budgeting, and competitor tracking.
◦ Managed social media channels and
digital campaigns for KGL and its sister
companies.
◦ Analyzed social media growth,
engagement, followers, and campaign
performance.
◦ Tracked competitors campaigns, social
presence, and digital ads.
◦ Developed CSR ideas and social media
content strategies.
◦ Created marketing strategies and digital
campaign plans.
◦ Managed social media customer service
and online reputation.
◦ Managed budgeting and analysis for
social media campaigns.
◦ Handled internal and external company
communications including B2C and B2B
messages.
◦ Created content for KGL, KGL Family,
KMC, MOWASALAT, and Pronto Winch
across YouTube, Instagram, Facebook,
Twitter, and LinkedIn.

Company industry:
Travel Agency
Job role:
Marketing and PR

Sr. Communication And Social Media Officer

July 2019 - March 2021

KGL

Al Kuwait, Kuwait

July 2019 - March 2021

- Creating content for social media
- Managing all social media channels
- Analyzing the growth of social media presence and
followers
- Event Organizing
- Creating CSR ideas
- Creating marketing strategies
- Social media customer service
- Reputation Management supervisor
- Lunching digital campaigns
- Work with google ads team and Twitter ads team to support KGL online presence.
- Responsible for budgeting and analyzing all social media campaigns.

Company industry:
Warehousing
Job role:
Marketing and PR

Live Parties Host / Events Organizer / Partner

January 2009 - February 2019

party link

Hawali, Kuwait

January 2009 - February 2019

• Hosted live shows and engaged audiences through
games and interactive activities.
• Organized and registered company events.
• Managed promotional activities before event launches.
• Managed large groups of people to ensure smooth
workflow.
• Captured audience attention through games, draws,
humor, and interactive activities.
◦ Delivered information in an engaging way for studio and
home audiences.
◦ Assisted producers and directors during production.

Company industry:
Events Management

Senior Account Executive

July 2016 - January 2017

Ghaliah Technology

Al Kuwait, Kuwait

July 2016 - January 2017

Focus: Account management, client communication,
social media management, reporting, content quality
control, creative approvals, campaign coordination,
photoshoots, video shoots, and client events.
• Managed social media accounts for KFH and
GIG.
• Ensured proper content delivery for each client
based on brand direction and campaign
requirements.
• Attended weekly client meetings for feedback,
updates, and reports.
• Prepared monthly and weekly team reports.
• Reviewed daily posted content to ensure quality
and accuracy.
• Approved designs and competitions before
presenting them to clients.
• Attended brainstorming sessions, photoshoots,
video shoots, and client events.
Focus: Content marketing, retail offers, social media
management, digital customer service, website
updates, email marketing, wholesale campaigns, app
partnerships, campaign planning, live content,
reputation monitoring, and project coordination.
◦ Created content aligned with daily customer
personas and different lifestyle segments.
◦ Produced daily live Snapchat content and
organized weekly live cooking sessions with
chefs.
◦ Managed digital customer service across social
media channels.
◦ Managed website updates, promotions, and
offer uploads.
◦ Sent mass email wholesale offers for Kuwait,
Oman, and Lebanon.
◦ Collaborated with apps to push offers and
promotions.
◦ Monitored social media reputation across
Facebook, Twitter, Google+, Snapchat, and
Instagram.

Company industry:
Marketing
Job role:
Accounting and Auditing

Content and Digital marketing specialist

February 2014 - June 2016

The Sultan Center

Al Farawaniyah, Kuwait

February 2014 - June 2016

Integrated content with daily persona
• Live Snapchat content
• Digital Customer service
• Website management push updates and offers
• Mass Email wholesale offers Daily for Kuwait, Oman, and Lebanon
• Competitions over social media platforms
• Push offers with PDF to Apps like Kill shay... ECT
• Design pictures for persona
• Monitoring social media graphic designers
• Making to-do list over Trello and make sure everyone is following it
• Account manager for social media channels Facebook, Twitter, G+ and Instagram
• Organizing and Live streaming of cooking sessions with different chiefs
• Finding possible digital Co-operation with non-competitors

Company industry:
Retail & Wholesale
Job role:
Marketing and PR

Television Presenter

January 2008 - January 2010

scoop TV

Al Kuwait, Kuwait

January 2008 - January 2010

Company industry:
Entertainment
Job role:
Design, Creative, and Arts

Public Relations

January 2008 - July 2009

Sout al Kuwait

As Salimiyah, Kuwait

January 2008 - July 2009

With non profit organizations i had the opportunity to help the new affiliates to know A to Z of Sout Al Kuwait and guid them through the events and responsibilities

Company industry:
Non-profit Organization
Job role:
Administration

Call Center

January 2006 - September 2006

New park hotel (royal hayat hotel)

Hawali, Kuwait

January 2006 - September 2006

Customer service over the phone

Company industry:
Hospitality & Accomodation
Job role:
Customer Service and Call Center

Salesman

May 2004 - October 2005

Kuwait tele tec

Hawali, Kuwait

May 2004 - October 2005

When i was 15 years old I joined Kuwait Tele Tec to increase my sense of independent and to learn the responsibility so i was managing the whole shop alone job roles where to insure good communication with customers selling products and delivering the right amount of money to the collector at the end of the day it was fun experience that got me through all the summer vacation

Company industry:
Sales Outsourcing
Job role:
Marketing and PR

Education

school

June 2020

June 2020

High school or equivalent, scientific

Kuwait

Skills

Digital Marketing
Expert
Digital Marketing
Expert
Public relationships
Expert
Public relationships
Expert
social media
Expert
social media
Expert
Content Creation
Expert
Content Creation
Expert
Social Media
Expert
Social Media
Expert
Marketing
Expert
Marketing
Expert
Public Relations
Expert
Public Relations
Expert
coumputer
Expert
coumputer
Expert
Microsoft Office
Expert
Microsoft Office
Expert
SEO
Intermediate
SEO
Intermediate
Customer service
Expert
Customer service
Expert
marketing
Intermediate
marketing
Intermediate
digital marketing
Intermediate
digital marketing
Intermediate
Content Creation
Expert
Content Creation
Expert
Public Relations
Expert
Public Relations
Expert
CORPORATE COMMUNICATIONS
Intermediate
CORPORATE COMMUNICATIONS
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
GROWTH STRATEGIES
Intermediate
GROWTH STRATEGIES
Intermediate
MEDIA MANAGEMENT
Intermediate
MEDIA MANAGEMENT
Intermediate
PROCESS LIFECYCLE
Intermediate
PROCESS LIFECYCLE
Intermediate
SALES
Intermediate
SALES
Intermediate

Social profiles

Personal Website
Personal Website
behance.net/mzahlag

Languages

English
Expert
Arabic
Expert

Training and Certifications

Certifications
Stage Acting & TV Acting, National Certificate Arts Performance
TV Directing, TV Acting, Radio Presenting, Voice Editing
High School Certificate
3 Google Ads Certificate
Google ads search
May 2020
Twitter Certification
Aug 2020

Recommendations

bibi alrashid

Nov 2023

Nov 2023

operation and customers service Partner

I am writing to wholeheartedly recommend Abdulla for any endeavor or opportunity that he pursues. Having had the privilege of working closely with Abdulla on several projects, I can attest to his exceptional work ethic, creativity, and unwavering dedication. Abdulla is an individual who consistently goes above and beyond in every task he undertakes. His commitment to excellence is evident in his approach to work, where he demonstrates a remarkable level of diligence and attention to detail. Abdulla's ability to meet and exceed deadlines showcases not only his time management skills but also his reliability as a team member. One of Abdulla's standout qualities is his creativity. His innovative thinking and unique perspectives have been instrumental in the success of our collaborative projects. Abdulla has an innate ability to approach challenges with a fresh mindset, offering inventive solutions that contribute to the overall success of the team. Any company will be lucky to have him in its team because he will give his 100%.

Hobbies

  • Reading