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Mohamed Ghoneim, Head of Digital Commerce & Growth (P&L Owner)

Mohamed Ghoneim

Head of Digital Commerce & Growth (P&L Owner)·Furniture Warehouse

Saudi Arabia

Bachelor's degree, Social Worker

Work experience

Total years of experience: 15 years, 3 months

Head of Digital Commerce & Growth (P&L Owner)

March 2025 - Present

Furniture Warehouse

Dammam, Saudi Arabia

March 2025 - Present

• Managed SAR 100K monthly advertising budget, achieving 9.5x ROAS and driving 200% revenue
growth.
• Built and led a remote digital team of 6 specialists across paid media, CRM, content creation, and
design.
• Rebuilt the companys e-commerce store with conversion-focused UX, optimizing product pages and
improving the overall customer journey. Increased website traffic by 400% through a structured SEO and content optimization strategy. Achieved first-page Google rankings for 5 high-intent commercial keywords in the furniture category,
outperforming long-established competitors.
• Developed and managed affiliate and partnership marketing programs, collaborating with influencers
and external partners to expand customer acquisition channels.
• Automated the entire customer lifecycle (Lead → Conversion → Retention → Reactivation) and key
operational workflows.
Company industry:
1376
Job role:
Marketing and PR

Director of E-Commerce & Digital Transformation

June 2023 - February 2025

Algharbi

Al-Kharj, Saudi Arabia

June 2023 - February 2025

- Scaled e-commerce revenue by 250% YoY, generating SAR 9M+.
- Led omnichannel paid media across Google, Meta, TikTok, Snapchat, and WhatsApp.
- Improved conversion rates by 35% via CRO and A/B testing.
- Built automation workflows reducing lead response time by 60%.
Company industry:
Food & Beverage Production
Job role:
Marketing and PR

Group Digital Growth & Market Expansion Manager

June 2021 - June 2023

SIDC Group

Jeddah, Saudi Arabia

I found this job using Bayt.com

June 2021 - June 2023

- Led digital growth and market expansion across KSA and Egypt.
- Delivered full website rebuild with mobile-first UX and performance optimization.
- Increased Arabic organic visibility by 50% through technical SEO.
- Developed GTM strategies for new retail and bedding segments.
Company industry:
Retail & Wholesale
Job role:
Marketing and PR

Head of E-Commerce & Digital Transformation

November 2019 - June 2021

My Little Home Store

Jeddah, Saudi Arabia

November 2019 - June 2021

- Drove 300% growth in online sales across retail and bedding categories.
- Managed 3, 000+ SKUs across e-commerce and physical retail.
- Rebranded the business to compete online and offline.
- Outranked top competitors on Google within 3 months via SEO and paid media.
Company industry:
Retail & Wholesale
Job role:
Marketing and PR

E-Commerce & Marketing Manager

November 2018 - November 2019

Alhabib Shop

Buraidah, Saudi Arabia

November 2018 - November 2019

• Increased company revenue by 30%, generating millions of SAR in online sales through structured
digital marketing campaigns and improved customer acquisition strategies.
• Grew organic website traffic by 200%, driving 15K-30K daily visitors through technical SEO
improvements and content marketing.
• Managed and optimized an e-commerce catalog of 5, 000+ products, improving product pages,
descriptions, and category structure to increase search visibility and conversions.
• Supported a store generating 500+ monthly orders, improving site architecture, navigation, and
checkout flow to enhance user experience and conversion rates.
• Planned and coordinated influencer marketing campaigns, including celebrity video promotions to
expand brand reach and drive online sales.
• Led internal operational teams including customer service, content creation, and web support to
support scalable online growth. digital e-commerce
operations, brand growth
Company industry:
Retail & Wholesale
Job role:
Marketing and PR

Digital Marketing Director

March 2013 - September 2019

ADMS agency

Cairo, Egypt

March 2013 - September 2019

Lead and execute integrated digital marketing campaigns from concept to execution.
Brainstorm new and creative growth strategies and best practices.
Identify trends, insights, optimize spend and performance.
Evaluate end-to-end customer experience across multiple channels, customer touchpoints and emerging technologies.
Plan, execute and measure experiments and conversion tests.
Managed a team of 7 (content, graphic, media, SEO, ads).
Company industry:
Advertising
Job role:
Management

Senior Digital Marketing

October 2017 - November 2018

Orascom Hotels

El Gouna, Egypt

October 2017 - November 2018

Managed the companys digital marketing campaigns, including google ads, social media, email marketing, and paid advertising.
Optimized the companys website for SEO and SEM.
Improved conversion rate, ROAS, and user experince.
Managed the companys hotels listing on Booking, Hotels, Agoda and Expedia.
Company industry:
Hospitality & Accomodation
Job role:
Marketing and PR

Senior Digital Marketer

December 2015 - October 2016

Plena Group

Cairo, Egypt

December 2015 - October 2016

Plan and develope B2B marketing stratigies.
Designed marketing, advertising, and events materials.
Managed the companys digital marketing campaigns, including google ads, social media, and paid advertising.
Managed the companys email marketing campaigns.
Optimized the companys website for SEO and SEM.
Increased awareness of the companys products online.
Company industry:
Industrial Production
Job role:
Marketing and PR

Digital Marketing Manager

February 2013 - May 2016

Computek International

Cairo, Egypt

February 2013 - May 2016

Plan and develope B2B and B2C marketing stratigies.
Planning marketing stratigies to target new market in Egypt and Gulf.
Managed the companys digital marketing campaigns, including google ads, social media, email marketing, and paid advertising.
Optimized the companys websites for SEO and SEM.
Increased awareness of the companys products online.
Company industry:
IT Services
Job role:
Marketing and PR

Digital Marketing Manager

May 2015 - November 2015

Monginis Bakery

Cairo, Egypt

May 2015 - November 2015

Planning marketing stratigies to target Gulf markets.
Planned and leaded eCommerce and digital marketing campaigns, driving a 30% increase in company sales, reducing customer churn by 15%.
Optimized the companys website for conversion, SEO and SEM.
Company industry:
Catering, Food Service, & Restaurant
Job role:
Marketing and PR

Digital Marketing Executive

December 2014 - October 2015

Raya Trade

Cairo, Egypt

December 2014 - October 2015

Managed the companys digital marketing campaigns, including google ads, social media, email marketing, and paid advertising.
Optimized the companys website for conversion, SEO and SEM.
Improved social media accounts, increaed followers.
Optimized the customer experience, reducing customer churn.
Optimized conversion rate, budget, and targeting.
Company industry:
Retail & Wholesale
Job role:
Marketing and PR

Digital Marketing Executive

May 2013 - November 2014

Tabarak Holding

Cairo, Egypt

May 2013 - November 2014

Managed the companys digital marketing campaigns in MENA, including google ads, social media, email marketing, and paid advertising.
Optimized the companys websites for conversion, SEO and SEM.
Improved social media accounts, increaed followers.
Optimized ads for conversion rate, budget, and targeting.
Enhanced and Monitored social media accounts.
Company industry:
Real Estate
Job role:
Marketing and PR

Digital Marketing Specialist

March 2011 - April 2013

World Avenues

Cairo, Egypt

March 2011 - April 2013

Managed B2B and B2C marketing stratigies to target Egypt and Gulf markets.
Managed the companys digital marketing campaigns, including google ads, email marketing, and paid advertising.
Optimized the companys website for conversion, SEO and SEM.
Improved social media accounts, increaed followers.
Managed the companys hotels listing on Booking, Hotels, Agoda and Expedia.
Company industry:
Hospitality & Accomodation
Job role:
Marketing and PR

Education

The Higher Institute of Social Work

October 2009

October 2009

Bachelor's degree, Social Worker

Egypt

GPA (percentage): 70%

GPA (percentage): 70%

BSc in Social Work 2005 - 2009
View attachment

Skills

Social Media
Expert
Social Media
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Growing Revenue
Expert
Growing Revenue
Expert
Media Buying
Expert
Media Buying
Expert
Online Shopping
Expert
Online Shopping
Expert
Digital Marketing
Expert
Digital Marketing
Expert
E-Commerce
Expert
E-Commerce
Expert
Retail Marketing
Expert
Retail Marketing
Expert
Performance Marketing
Expert
Performance Marketing
Expert
P&L Management
Expert
P&L Management
Expert
Brand Management
Expert
Brand Management
Expert
Omnichannel Marketing
Expert
Omnichannel Marketing
Expert
CRO
Expert
CRO
Expert
CRM & Automation
Expert
CRM & Automation
Expert
SEO
Expert
SEO
Expert
SEM
Expert
SEM
Expert
Media Buying
Expert
Media Buying
Expert
Pricing Strategy
Expert
Pricing Strategy
Expert
Category Management
Expert
Category Management
Expert
Team Leadership
Expert
Team Leadership
Expert
CONTRACT DRAFTING
Intermediate
CONTRACT DRAFTING
Intermediate
ANALYTICS
Intermediate
ANALYTICS
Intermediate
DIGITAL TRANSFORMATION
Intermediate
DIGITAL TRANSFORMATION
Intermediate
E COMMERCE
Intermediate
E COMMERCE
Intermediate
GROWTH STRATEGIES
Intermediate
GROWTH STRATEGIES
Intermediate
MARKETING AUTOMATION
Intermediate
MARKETING AUTOMATION
Intermediate
REVENUE GROWTH
Intermediate
REVENUE GROWTH
Intermediate
SEARCH ENGINE OPTIMIZATION
Intermediate
SEARCH ENGINE OPTIMIZATION
Intermediate
STRATEGIC POSITIONING
Intermediate
STRATEGIC POSITIONING
Intermediate
ACQUISITION PROCESSES
Intermediate
ACQUISITION PROCESSES
Intermediate
CONSUMER BEHAVIOUR
Intermediate
CONSUMER BEHAVIOUR
Intermediate
BUSINESS DEVELOPMENT
Intermediate
BUSINESS DEVELOPMENT
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
MARKETING STRATEGIES
Intermediate
MARKETING STRATEGIES
Intermediate
OPERATIONS
Intermediate
OPERATIONS
Intermediate
PROFIT AND LOSS P&L MANAGEMENT
Intermediate
PROFIT AND LOSS P&L MANAGEMENT
Intermediate

Social profiles

Personal Website
Personal Website

URL removed due to policy violation. Please contact support for further information.

Languages

Arabic
Expert
English
Expert

Training and Certifications

Certifications
Google Ads Certified. Google Analytics (GA4) Certified. Apple Search Ads Certified.
Professional Development: Advanced Coursework in Web & Graphic Design.
Apple Search Ads Certified.
Google Analytics Certified.
Google Ads Certified.
Creative Certification Exam
Sep 2022 - Sep 2023
Mobile Experience Certification
Sep 2022 - Sep 2023
Google Analytics GA-4 Certification
Sep 2022 - Sep 2023
Grow Offline Sales Certification
Sep 2022 - Sep 2023
Google Ads - Measurement Certification
Apr 2019 - May 2023
Google Analytics for Power Users Certification
Feb 2017 - Dec 2019
Google Ads Apps Certification
Apr 2019 - May 2023
Google Ads Creative Certification
Apr 2019 - May 2023
Google Ads Display Certification
Apr 2019 - May 2023
Google Ads Search Certification
Apr 2019 - May 2023
Google Analytics Individual Qualification
Apr 2019 - May 2023
Shopping ads Certification
Apr 2019 - May 2023
Google Ads Video Certification
Apr 2019 - May 2023
Training
Web & Graphic Design Diploma
Computek training center
Oct 2011

Hobbies

  • Instrument conversion points
  • Team & Project Management
  • Content Management System
  • Marketing Automation Apps
  • Digital Advertising Techniques
  • Softwares & Web Scripts
  • Web & Design Technologies
  • Digital technologies & Strategies