Mohamed Ghoneim

Head of Digital Commerce & Growth (P&L Owner)·Furniture Warehouse

Saudi Arabia

Bachelor's degree, Social Work

Work experience

Total years of experience: 15 years, 3 months

Head of Digital Commerce & Growth (P&L Owner)

March 2025 - Present

Furniture Warehouse

Dammam, Saudi Arabia

March 2025 - Present

- Owned full digital P&L, delivering 200% revenue growth and 9.5x ROAS within two months of joining a brand with no prior structured digital marketing strategy.
- Built a complete in-house digital team (Media, CRM, Content, Design), eliminating agency dependency.
- Rebuilt e-commerce platform with conversion-first UX architecture, growing organic traffic 400% via first-page rankings for 5 high-intent keywords.
- Automated the full customer lifecycle (Lead → Conversion → Retention → Reactivation) via Make, Google, and WhatsApp, cutting response time by 60%.

Result: Transformed a traditional showroom into a scalable, high-performance digital commerce engine

Company industry:: Home & Office Furniture
Job role:: Marketing and PR

Director of E-Commerce & Digital Transformation

June 2023 - February 2025

Algharbi Foods

Al-Kharj, Saudi Arabia

June 2023 - February 2025

- Scaled e-commerce revenue 250% YoY to SAR 20M+, with digital channels representing 70% of total company revenue; owned full P&L and reported directly to the GM/CEO.
- Managed an annual paid media and influencer budget of SAR 3.5M+, sustaining 7x ROAS while cutting CAC by 35% through audience segmentation and bid-strategy optimization; ranked #1 in the Shopping category on the Apple App Store for two consecutive weeks.
- Improved margins by optimizing channel mix and building CRM automation (Google + Zapier + WhatsApp), cutting lead response time by 40%.
- Led a 5-person team with defined OKRs, managed agency relationships, and scaled performance on Amazon, Noon, and Ninja marketplaces.

Result: Converted a product-driven manufacturer into a high-performance digital commerce organization.

Company industry:: Food & Beverage Production
Job role:: Marketing and PR

Group Digital Growth & Market Expansion Manager

June 2021 - June 2023

SIDC Group

Jeddah, Saudi Arabia

I found this job using Bayt.com

June 2021 - June 2023

- Drove digital growth across 6 brands in Saudi Arabia and Egypt, aligning marketing, sales, and operations at group level; rebuilt 6 mobile-first, conversion-optimized websites generating thousands of qualified leads.
- Increased organic search visibility by 50% group-wide and reduced paid media reliance through an integrated SEO, content, and retention strategy, lowering blended CAC across all brands.
- Developed and executed the go-to-market strategy for entering the mattress retail category in Egypt, from market entry planning through launch execution.
- Created a standardized Digital Growth Framework adopted across all 6 brands, enabling scalable, repeatable marketing execution with consistent KPIs.

Result: Elevated group digital presence from fragmented campaigns to a structured, scalable multi-market growth strategy.

Company industry:: Retail & Wholesale
Job role:: Marketing and PR

Head of E-Commerce & Digital Transformation

November 2019 - June 2021

My Little Home Store

Jeddah, Saudi Arabia

I found this job using Bayt.com

November 2019 - June 2021

- Drove tangible business impact through e-commerce and digital growth, contributing to a 25% YoY increase in overall company sales and a 60% increase in in-store branch sales.
- Built the companys entire e-commerce operation from zero — platform selection, payment integration (Mada, Apple Pay, STC Pay, Tabby, Tamara), and logistics partnerships (Aramex, SMSA, Zajel).
- Launched and optimized a catalogue of 3, 000+ products, achieving first-page Google rankings within 3 months through hands-on technical SEO, and personally established full GA, Pixels, GTM, and conversion tracking infrastructure.
- Built the digital marketing function from scratch, including full hiring authority and team structuring across performance marketing, creative production, and technical support.

Result: Transformed a traditional retailer into a scalable, online-first market leader.

Company industry:: Retail & Wholesale
Job role:: Marketing and PR

E-Commerce & Marketing Manager

November 2018 - November 2019

Alhabib Shop

Buraidah, Saudi Arabia

November 2018 - November 2019

- Drove 30% revenue growth and 300% organic traffic growth (15K-25K daily visitors) through performance marketing and technical SEO, achieving first-page Google rankings for the industrys top-searched keywords.
- Improved targeting and tracking across Instagram, Google, TikTok, and Snapchat, increasing ROAS to 7x and reducing CAC by 15%, while cutting dependence on external agencies.
- Updated e-commerce policies, reducing return rates and increasing customer satisfaction and positive reviews.
- Managed and optimized a 5, 000+ SKU catalogue as sole executor, improving site architecture, navigation, and checkout flow for a store processing 500+ monthly orders.

Result: Strengthened digital brand equity and operational infrastructure for sustained growth.

Company industry:: Retail & Wholesale
Job role:: Marketing and PR

Digital Marketing Director

March 2013 - September 2019

ADMS agency

Cairo, Egypt

March 2013 - September 2019

Lead and execute integrated digital marketing campaigns from concept to execution.
Brainstorm new and creative growth strategies and best practices.
Identify trends, insights, optimize spend and performance.
Evaluate end-to-end customer experience across multiple channels, customer touchpoints and emerging technologies.
Plan, execute and measure experiments and conversion tests.
Managed a team of 7 (content, graphic, media, SEO, ads).

Company industry:: Advertising
Job role:: Management

Senior Digital Marketing

October 2017 - November 2018

Orascom Hotels

El Gouna, Egypt

October 2017 - November 2018

Managed the companys digital marketing campaigns, including google ads, social media, email marketing, and paid advertising.
Optimized the companys website for SEO and SEM.
Improved conversion rate, ROAS, and user experince.
Managed the companys hotels listing on Booking, Hotels, Agoda and Expedia.

Company industry:: Hospitality & Accomodation
Job role:: Marketing and PR

Senior Digital Marketer

December 2015 - October 2016

Plena Group

Cairo, Egypt

December 2015 - October 2016

Plan and develope B2B marketing stratigies.
Designed marketing, advertising, and events materials.
Managed the companys digital marketing campaigns, including google ads, social media, and paid advertising.
Managed the companys email marketing campaigns.
Optimized the companys website for SEO and SEM.
Increased awareness of the companys products online.

Company industry:: Industrial Production
Job role:: Marketing and PR

Digital Marketing Manager

February 2013 - May 2016

Computek International

Cairo, Egypt

February 2013 - May 2016

Plan and develope B2B and B2C marketing stratigies.
Planning marketing stratigies to target new market in Egypt and Gulf.
Managed the companys digital marketing campaigns, including google ads, social media, email marketing, and paid advertising.
Optimized the companys websites for SEO and SEM.
Increased awareness of the companys products online.

Company industry:: IT Services
Job role:: Marketing and PR

Digital Marketing Manager

May 2015 - November 2015

Monginis Bakery

Cairo, Egypt

May 2015 - November 2015

Planning marketing stratigies to target Gulf markets.
Planned and leaded eCommerce and digital marketing campaigns, driving a 30% increase in company sales, reducing customer churn by 15%.
Optimized the companys website for conversion, SEO and SEM.

Company industry:: Catering, Food Service, & Restaurant
Job role:: Marketing and PR

Digital Marketing Executive

December 2014 - October 2015

Raya Trade

Cairo, Egypt

December 2014 - October 2015

Managed the companys digital marketing campaigns, including google ads, social media, email marketing, and paid advertising.
Optimized the companys website for conversion, SEO and SEM.
Improved social media accounts, increaed followers.
Optimized the customer experience, reducing customer churn.
Optimized conversion rate, budget, and targeting.

Company industry:: Retail & Wholesale
Job role:: Marketing and PR

Digital Marketing Executive

May 2013 - November 2014

Tabarak Holding

Cairo, Egypt

May 2013 - November 2014

Managed the companys digital marketing campaigns in MENA, including google ads, social media, email marketing, and paid advertising.
Optimized the companys websites for conversion, SEO and SEM.
Improved social media accounts, increaed followers.
Optimized ads for conversion rate, budget, and targeting.
Enhanced and Monitored social media accounts.

Company industry:: Real Estate
Job role:: Marketing and PR

Digital Marketing Specialist

March 2011 - April 2013

World Avenues

Cairo, Egypt

March 2011 - April 2013

Managed B2B and B2C marketing stratigies to target Egypt and Gulf markets.
Managed the companys digital marketing campaigns, including google ads, email marketing, and paid advertising.
Optimized the companys website for conversion, SEO and SEM.
Improved social media accounts, increaed followers.
Managed the companys hotels listing on Booking, Hotels, Agoda and Expedia.

Company industry:: Hospitality & Accomodation
Job role:: Marketing and PR

Education

Cairo University

October 2009

Bachelor's degree, Social Work

Egypt

GPA (percentage): 70%

BSc in Social Work 2005 - 2009

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Skills

Social Media

Expert

Social Media

Expert

Digital Marketing

Expert

Digital Marketing

Expert

Growing Revenue

Expert

Growing Revenue

Expert

Media Buying

Expert

Media Buying

Expert

Online Shopping

Expert

Online Shopping

Expert

E-Commerce Strategy & Digital Commerce Leadership

Expert

E-Commerce Strategy & Digital Commerce Leadership

Expert

P&L Ownership & Revenue Growth

Expert

P&L Ownership & Revenue Growth

Expert

Influencer & Affiliate Marketing

Expert

Influencer & Affiliate Marketing

Expert

D2C & Omnichannel Commerce

Expert

D2C & Omnichannel Commerce

Expert

Meta CAPI / Conversion Tracking Infrastructure

Expert

Meta CAPI / Conversion Tracking Infrastructure

Expert

Digital Transformation

Expert

Digital Transformation

Expert

Team Leadership & In-House Build-Out

Expert

Team Leadership & In-House Build-Out

Expert

HubSpot, Zoho, Make, Zapier, N8N

Expert

HubSpot, Zoho, Make, Zapier, N8N

Expert

Customer Acquisition & CAC Reduction

Expert

Customer Acquisition & CAC Reduction

Expert

Marketplace Management (Amazon, Noon, Ninja)

Expert

Marketplace Management (Amazon, Noon, Ninja)

Expert

OKR-Based Performance Management

Expert

OKR-Based Performance Management

Expert

Go-to-Market Strategy

Expert

Go-to-Market Strategy

Expert

WhatsApp Commerce, Automation & CRM Integration

Expert

WhatsApp Commerce, Automation & CRM Integration

Expert

Revenue Forecasting & Budget Ownership

Expert

Revenue Forecasting & Budget Ownership

Expert

CRM & Lifecycle Automation

Expert

CRM & Lifecycle Automation

Expert

Pricing & Category Management

Expert

Pricing & Category Management

Expert

Marketing Analytics & Data-Driven Decision Making

Expert

Marketing Analytics & Data-Driven Decision Making

Expert

SEO / SEM / Organic Growth

Expert

SEO / SEM / Organic Growth

Expert

Hotjar, SEMrush, Ahrefs

Expert

Hotjar, SEMrush, Ahrefs

Expert

GA4, Google Tag Manager, Looker Studio

Expert

GA4, Google Tag Manager, Looker Studio

Expert

Salla, Zid, Magento, Shopify, WooCommerce

Expert

Salla, Zid, Magento, Shopify, WooCommerce

Expert

Performance Marketing, CRO & Paid Media

Expert

Performance Marketing, CRO & Paid Media

Expert

Social profiles

Languages

Arabic

Expert

English

Expert

Mohamed Ghoneim

Share My Profile

Work experience

Head of Digital Commerce & Growth (P&L Owner)

Director of E-Commerce & Digital Transformation

Group Digital Growth & Market Expansion Manager

Head of E-Commerce & Digital Transformation

E-Commerce & Marketing Manager

Digital Marketing Director

Senior Digital Marketing

Senior Digital Marketer

Digital Marketing Manager

Digital Marketing Manager

Digital Marketing Executive

Digital Marketing Executive

Digital Marketing Specialist

Education

Cairo University

Skills

Social profiles

Personal Website

Languages

Arabic

English

Training and Certifications

Certifications

Google Ads Certified. Google Analytics (GA4) Certified. Apple Search Ads Certified.

Professional Development: Advanced Coursework in Web & Graphic Design.

Apple Search Ads Certified.

Google Analytics Certified.

Google Ads Certified.

Creative Certification Exam

Mobile Experience Certification

Google Analytics GA-4 Certification

Grow Offline Sales Certification

Google Ads - Measurement Certification

Google Analytics for Power Users Certification

Google Ads Apps Certification

Google Ads Creative Certification

Google Ads Display Certification

Google Ads Search Certification

Google Analytics Individual Qualification

Shopping ads Certification

Google Ads Video Certification

Training

Web & Graphic Design Diploma

Hobbies and interests

Following football and sports analytics

Traveling and exploring new markets and consumer behaviors

Building systems and frameworks for scalable team performance

Reading about business strategy, growth models, and market expansion

Following emerging technologies in AI, automation, and digital commerce