Muhab Elhefnawy

Growth Marketing Lead at New Horizon

• Saudi Arabia - Riyadh
• My current job since November 2023

• Create a branding plan for ofline presence (printings, campaign messages) and online presence (social media, website). . Create a growth marketing plan (AAARRR, KPIs, data analysis, data visualization).
• Create a digital marketing plan (situation analysis, STP, penetration strategy, and budget).
• Connect social media with Google pixels.
• Create a website launching plan (collect business requirements, gather resources needed)
• Create website content and enhance it to meet SEO best practices.
• Create a social media plan (branding, SM channels selection, penetration strategy, timeline, content, budget)
• Create online ads on SM channels (Instagram, Snapchat, Twiter, Tiktok, LinkedIn, Google).
• Traveling and representing New Horizon in pharmaceutical events.
• Perform extensive quantitative and qualitative market research.
• Create questionnaires and surveys.
• Analyzing campaign results.

Senior Marketing Executive at IBN SINA PHARMA

• Egypt
• April 2022 to November 2023

• Responsible for ibnsinapharma and its subsidiaries (Shorouk Hospital, Ramp Logistics, Digi360)
• Create a branding plan for ofline presence (printings, campaign messages, photoshoots) and online presence (social media, website, mobile apps).
• Create branding guidelines for new and existing projects.
• Create a digital marketing plan (situation analysis, STP, penetration strategy, tactics, and budget)
• Create a website launching plan (collect business requirements, gather resources needed)
• Create website content and enhance it to meet SEO best practices.
• Create a social media plan (branding, SM channels selection, penetration strategy, timeline, content, budget)
• Create online ads on SM channels (FB, Instagram, Snapchat, Twiter, LinkedIn, Google, WhatsApp Business, and Mobile App).
• Create a full event plan from the pre-phase, walking through the action phase, and post-plan phase.
• Traveling and representing Ibnsina Pharma in the events.
• Perform extensive quantitative and qualitative market research.
• Create questionnaires and surveys.
• Create a printing plan (resources needed, material specifications, budget)
• Ensure the quality in receiving printing and installation.
• Ofer and make deals with our drug suppliers for our marketing activities.
• Track and measure the efectiveness of marketing eforts and strategies in ATL, TTL, and BTL.
• Calculate NPS. Achievements
• Launching 2 new brands (Shorouk Hospital and Ramp Logistics)
• Launching trade events with an average increase of 8% for retail sales and 10% for mobile app sales.
• Acquiring 25% of new mobile app users.
• Decrease churn rate by 30% for mobile users.
• Acquiring new drug suppliers by 60% using marketing solutions.
• Increasing marketing revenues by 4, 500, 000 EGP from marketing solutions in one year.
• Increasing FB page for Shorouk Hospital by 25, 000 likes in 6 months.

Marketing Executive at Besmart Solutions

• Egypt
• November 2019 to July 2020

Project Management Intern at ITIDA

• Egypt
• October 2019 to November 2019

Business Intelligence Intern at IBM

• United Arab Emirates
• August 2019 to September 2019

Marketing Specialist at Almohands App

• Egypt
• April 2018 to April 2019