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Abdullah Binafif , Head of HR

Abdullah Binafif

Head of HR·D360 Bank

Saudi Arabia

Master's degree, Human Resource Management & Organization Development (MSHROD)

Work experience

Total years of experience: 15 years, 7 months

Head of HR

May 2022 - Present

D360 Bank

Riyadh, Saudi Arabia

May 2022 - Present

D360 Digital Bank is one of the Kingdom’s leading digital banks, D360 is a pioneering agile startup with a vision to reinvent the banking industry through innovation and technology.

HR Center of Excellence Senior Director (2024 - Present)

► Leading HR strategy & operations with agile methodology, ensuring full alignment with Business objectives.
► Partner with C-level & Board to build and drive high-performance & future-ready organization.
► Driving employee engagement & workplace culture through innovative and impactful programs.
► Contributing to the development of the Total Rewards framework and compensation philosophy to attract and retain top talent.
► Leading cross-functional initiatives with business leaders, including strategic roadmap development, organization design and restructuring, performance management, policies enhancement and SOP implementation.

Talent Management Director (2022 - 2024)

► Designed and implemented end-to-end talent management strategies, including Talent Acquisition, Learning & Development, Performance Management, Succession Planning, and Career Development.
► Reduced time-to-hire by 30% while significantly improving talent quality and alignment with business needs.
► Developed and revamped HR policies and procedures to ensure full compliance with regulatory bodies such as SAMA, Ministry of Human Resources (MOHRSD), and other relevant authorities — bringing strong regulatory insight into HR governance.
► Built a robust Talent Attraction strategy and sourcing methodologies to secure top global talent in alignment with the bank’s growth agenda.
► Led the design of a distinctive Talent Development and Learning experience using a “WOW” journey concept to enhance employee capability and engagement.
► Developed and launched the Employee Value Proposition (EVP) and employer branding initiatives to position the bank as a top employer during its rapid expansion phase.

Company industry:
Financial Services
Job role:
Human Resources and Recruitment

HR & Talent Acquisition Director

March 2020 - March 2022

Abdullah Al-Othaim Investment Company

Riyadh, Saudi Arabia

March 2020 - March 2022

Abdullah Al Othaim Investment Company is one of the leading conglomerate family business operating across the Middle East and North Africa (MENA) in the sectors of Leisure & Entertainment, F&B, Investments, Real Estate, and Retail (including fashion, restaurants, and cafés), with a presence in KSA, UAE, Oman, Qatar, Bahrain, and Egypt.

► Oversaw the full spectrum of HR functions, including HR Operations, Organizational Development, Talent Development, Government & employee Relations, and Total Rewards, ensuring strategic alignment with the company’s aggressive growth objectives.
► Advised the CEO and Chairman on all HR and people-related matters, serving as a key thought partner in shaping the company’s expansion strategy.
► Developed and implemented group-wide HR policies and procedures aligned with regulatory requirements in each operating country.
► Designed and executed sourcing and talent attraction strategies to bring in top-tier talent from multiple countries, supporting rapid business expansion.
► Restructured organizational hierarchies and operating models across all five countries to enhance clarity, efficiency, and accountability.
► Spearheaded key strategic HR initiatives with business leaders, including workforce planning, performance management, grading and salary structures, and departmental restructuring.
► Built the Talent Attraction strategy and modernized recruitment processes across the group to ensure speed, quality, and scalability.
► Served as a core member of the Nomination & Remuneration Committee (NRC), Talent Sourcing Committee, overseeing senior-level recruitment for the company and its subsidiaries across sectors.

Company industry:
Entertainment
Job role:
Human Resources and Recruitment

Regional Talent Acquisition Manager for KSA, Egypt, Lebonan, & Yemen

March 2019 - February 2020

Al-Salem Johnson Controls

Jeddah, Saudi Arabia

March 2019 - February 2020

♦ Led Talent Acquisition, On-Boarding, Employee Branding, & Engagement functions.
♦ Revamped the Recruitment & On-boarding processes to enhance Wow experience for new comers.
♦ Led all senior, mid-management, specialists, Engineers & blue color roles.
♦ Handled department budget & developed the policies & procedures for HR department.
♦ Managed Local & Overseas recruitment activities from Egypt, Pakistan, India, Philippine, Lebanon, Jordan, ... etc.

Company industry:
Industrial Production
Job role:
Human Resources and Recruitment

Recruitment Excellence & Nationalization Manager

January 2017 - February 2019

Al-Nahdi Company

Jeddah, Saudi Arabia

January 2017 - February 2019

► Built Recruitment Excellence functions to ensure best practices and quality of all hiring activities in all subsidiaries.
► Managed end-to-end full recruitment cycle to ensure the effectiveness & efficiency of all hiring activities.
► Increase the diversity among employees by 34% to include employees from Europe, South America, Canada, South Africa & Australia.
► Developed a comprehensive recruitment process, policy, SLA & SOP to ensure optimization & standardization.
► Lead Saudization projects to attract the best talents and sustain business growth.
► Managed all HR Branding Campaigns through communication with internal and external stakeholders to enhance & promote the company as Employer of Choice.
► Successfully designed and led several Sourcing & attractive programs to inject more candidates & secure business stability with high potential nationals. Projects such as Feminization, Part Time, Internship & COOP, Future leaders, Management Trainees program (MTP), JOSSOR and Retail Academy.
► Built strong relationships with government entities & sourcing partners (e.g. Bab Rezk Jamil, Chamber of Commerce, Energize Centers) to secure company's needs & sponsor various localization activities..
► Enhanced our partnership with top universities through series of seminars, career fairs, summer training opportunities to attract top young talents, enhance our branding, and create a pool of qualified candidates.
► Managed the performance of the assigned team through monitoring the KPIs, coaching, following up any obstacles, and provided structured feedback to ensure the achievement of the set objectives.

Company industry:
Retail & Wholesale
Job role:
Management

Talent Sourcing & Recruitment Manager

July 2014 - December 2016

Al-Nahdi Company

Jeddah, Saudi Arabia

July 2014 - December 2016

♦ Led and managed all Recruitment activities for retail business across the regions to fulfill the organization aggressive expansion needs and secure all Manpower requirements.
♦ Designed & implemented a recruitment plan to enhance Companys Saudization strategy which achieved 1400+ Saudis, males and females, across the kingdom in different positions & outlets.
♦ Created Talent pool from different countries to enhance Diversity and secure talents for more than 1000+ stores in 6 regional offices across KSA.
♦ Developed the On-Boarding process to provide a WOW experience to new comers.
♦ Managed overseas recruitment by building strong relationship with recruitment agencies from different countries including India, Nepal, Egypt and Philippine to secure business massive needs.
♦ Achieved premium category in Netaqat for maintaining high Saudization rate and received 18 Million SR funds from the Human Resources Development Fund (HRDF).
♦ Lead diversity projects and recruiting young Saudi Females in different positions.
♦ Design & manage various initiatives to increase retention which result to decrease turnover among employees in all regions by 30% (from 49% to 19%)which result of achieving the CEO award for the outstanding result.
♦ Worked as HR Business Partner (HRBP) with Operation to understand business unit needs and came up with solutions in term of People Development, Competency Framework, Workforce Planning, & Retention.

Company industry:
Retail & Wholesale
Job role:
Management

HR & OD Specialist

September 2013 - June 2014

Capital Investment Group (CIG)

Lake Dallas, United States

September 2013 - June 2014

♦ Created the on-boarding and hiring guidelines to meet the organization’s expansion in the Kingdom.
♦ Participated in all recruitment activities for hospitality & health care projects in the Middle East.
♦ Designed and developed the performance management initiative for the Human Capital department.
♦ Participated in designing a competitive total reward systems, compensation and benefit, to attract, retain and motivate talented employees..
♦ Worked as HR Business Partner (HRBP) by providing practical solutions for different projects.
♦ Developed Job Profiles and Job Description for different positions.

Company industry:
FMCG
Job role:
Human Resources and Recruitment

Leadership Development Program-Human Resources (HR Intern) - Summer Program

June 2013 - August 2013

Raytheon

Washington, United States

June 2013 - August 2013

♦ Advanced the on-boarding process for in-country new hires by utilizing needs assessment, gap analysis and designing an on-boarding model to benefit Raytheon employees around the world
♦ Designed a Saudiazation Strategic Plan (SSP) to assist the company with understanding skill needs and Ministry of Labor (Nitaqat) rules and regulations for its site in Saudi Arabia..
♦ Gained exposure and experiential development in HR competency areas including Organizational Effectiveness, Talent Development, international recruitment and Performance Management.
♦ Increased competency in International Business, Influential Communication Skills, and Leadership.

-------------------------
Raytheon is one of the leading companies in the world. It has 68, 000 employees worldwide and $ 24 billion revenue. The selection for this program was so competitive.

Company industry:
Military & Defense
Job role:
Human Resources and Recruitment

Career Development Specialist / Educational Programs Specialist

December 2007 - April 2010

SABIC

Riyadh, Saudi Arabia

December 2007 - April 2010

♦ Assisted with establishing a performance benchmark for employees, which increased their productivity.
♦ Participated in all recruitment activities in order to attract fresh graduates who meet business requirements, by effective communication and coordination with internal & external customers as well as efficient talent tests.
♦ Analyzed employee performance and created a development plan to retain top talent, enhance productivity, and improve employee engagement and job satisfaction
♦ Led the scholarship project of 2009 which resulted in top 200 employees/graduates going to the UK, USA, Canada and KSA universities
♦ Designed and conducted new employees orientation to foster positive attitude toward organizational objectives.
♦ Improved the department’s policies and procedures to align with the corporation’s strategies
♦ Arranged and coordinated interviews for more than 1, 000 applicants, which resulted in recruiting the most qualified 100 candidates
♦ Utilized SAP to maintained employment records
♦ Designed, developed, and conducted new employees orientation to foster positive attitude toward organizational objectives.

Company industry:
Manufacturing
Job role:
Human Resources and Recruitment

Trainee

June 2006 - August 2006

King Abdulaziz University

Jeddah, Saudi Arabia

June 2006 - August 2006

♦ Supported the department in creation job opportunities and facilitated job training programs..

♦ Utilized knowledge and education to consult on Human Resources practices and reported finding to management.

Company industry:
Primary, Prep, & Secondary School
Job role:
Human Resources and Recruitment

Education

Eastern Michigan University

December 2013

December 2013

Master's degree, Human Resource Management & Organization Development (MSHROD)

United States

GPA (point): 3.92 out of 4

GPA (point): 3.92 out of 4

Key Courses: Organizational Development (OD), Compensation & Benefit, Staffing and Selecting, Human Resources Strategic Management, Entrepreneurship, Training and Development, Talent & Performance Development, Statistic and Data Analysis, Motivation & Retention, Reward System, Organizational Behavior, and Organizational Design. ----------------------------------- My Master’s program is applied program, which means that I performed at least one project with a company for each course I took. This not gives me the knowledge I need but also the skills and abilities to apply them right away in any organization. Below are selected projects and case studies I handled while pursuing my master’s degree: Performance Management - Demonstrated the ability to improve performance management for a FMCG company via developing an appraisal strategy and techniques, utilizing 360 feedbacks, and evolving performance standards to meet the organization’s objectives. Also, worked on Performance Management system "Taleo". Talent Development - Involved in designing and developing the global, early, and mid-career talent development strategies, programs, learning events and assessments to enhance talent performance. - Participated in designing and facilitating an effective talent movement process that led to accelerate the readiness of talent for key positions by clarifying key competencies related to firm’s core talent needs. - Developed talent management and development systems and processes including succession planning, mentoring, coaching, job rotation, and talent assessments to retain and attract talented employees Organization Development/Effectiveness - Acted as a change agent and utilized Organizational Development (OD) techniques and process consultation style to help a global bank to develop a major on-going change effort regarding HR and OD issues. Several OD interventions were utilized to address the identified concerns of leadership development, teambuilding, employees’ motivation and retention, and total rewards systems. - Increased my knowledge and skills in utilizing various assessments including the Myers-Briggs Type Indicator® (MBTI®) and Gallup Strengths Finder to better assess and develop an individual and teams. Recruiting/Talent Acquisition: - Conducted a job analysis for a branch manager at FedEx and developed an interviewer’s guide for the job. Then, utilized the job analysis to design behavior questionnaires and conducted an interview to determine whether or not a candidate was fit for the position. Training - Developed training sessions on various topics for Auto company with a team of five students, assessed individuals’ needs by using questionnaires and interviews, designed and developed the training sessions, developed instructional material, used both the Gange-Briggs Model and the Social Learning Theory to guide the process and the evaluation of the training sessions. The results of the evaluation indicated an 83% increase in knowledge and skills among trainees Organization Design (OD) and Strategy - Analyzed ABC Energy Corporation and Sapient Corporation by using organizational theory and concepts and provided practical recommendations to assist these organizations improve their processes. The 7-S model and a SWOT analysis were utilized to define organizations' issues and then creative solutions were delivered.

King Abdulaziz University

May 2007

May 2007

Bachelor's degree, Business Administration- Human Resource Management

Saudi Arabia

GPA (point): 3.94 out of 4

GPA (point): 3.94 out of 4

Selected Achievements: - Led training and development committee at King Abdulaziz University's Rover club in 2006. - Led over 12 programs inside and outside the university, benefiting more than 1,400 people in 2006 and 2007

Skills

Talent Acquisition
Expert
Talent Acquisition
Expert
Engagement
Expert
Engagement
Expert
HR Operations
Expert
HR Operations
Expert
Onboarding
Expert
Onboarding
Expert
Talent Mapping
Expert
Talent Mapping
Expert
HR Operations
Expert
HR Operations
Expert
Total Rewards
Expert
Total Rewards
Expert
Organization Development
Expert
Organization Development
Expert
Onboarding Programs
Expert
Onboarding Programs
Expert
Policies and Procedures
Expert
Policies and Procedures
Expert
HR Planning and Budget
Expert
HR Planning and Budget
Expert
Saudi Labor Law, GOSI, Saudization, Government Affairs, and Nationalization
Expert
Saudi Labor Law, GOSI, Saudization, Government Affairs, and Nationalization
Expert
HRIS & Oracle System
Expert
HRIS & Oracle System
Expert
Employee Engagement & Retention
Expert
Employee Engagement & Retention
Expert
Career Development & Coaching
Expert
Career Development & Coaching
Expert
Employee Branding
Expert
Employee Branding
Expert
Talent Development and Change Management
Expert
Talent Development and Change Management
Expert
Saudization & Nationalization
Expert
Saudization & Nationalization
Expert
Talent Acquisition and Assessments
Expert
Talent Acquisition and Assessments
Expert
Talent Acquisition
Expert
Talent Acquisition
Expert
Engagement
Expert
Engagement
Expert
Onboarding
Expert
Onboarding
Expert
Talent Mapping
Expert
Talent Mapping
Expert

Social profiles

Languages

Arabic

Expert

English

Expert

Memberships

Society for Human Resource Management (SHRM)

Active member

January 2012

American Society for Training & Development (ASTD)

Student Member

March 2012

Training and Certifications

Certifications
American Society for Training and Development (ASTD)
May 2013 - May 2013
Certificate of Achievement for Participation in SHRM Annual Conference
Society for Human Resource Management (SHRM)
Jun 2012 - Jun 2012

Training
Competency Based Interview (CBI)
Job Master
Feb 2017
Competency Based Interview (CBI)
Job Master
Feb 2017

Recommendations

Asaad Abahussain

Nov 2013

Nov 2013

MBA StudentColleague

Abdullah is one of the best colleagues I have worked with. I have worked with him at Raytheon Company in summer 2013. Abdullah is detail oriented, has very good interpersonal skills, a great team player. Abdullah always think about problems as challenges and work hard and smart to solve it. I recommend Abdullah for any position that will draw upon his skills and his proven record of contribution in HR. Abdullah was a remarkable colleague and contributor.

Hobbies and interests

Career Development & Reading

 Received " Best Nationalization Initiatives Award" from 11th Human Capital Forum MENA 2016  Awarded for a remarkable effort and impact on leading "ESTEMRAR" project which significantly decrease turnover and increase engagement among employees (2015)