Abdullah Maqsood

Group Multiple is one of the leading Food, Luxury Goods, Household and Lifestyle product companies in Pakistan. They represent renowned global brands in different categories from last 27 years.

Key Responsibilities
 Responsible to meet company’s National Sales, Marketing and Import plan.
 Supervises regional sales and brand managers.
 Determines annual unit and gross-profit plans by implementing marketing strategies, analyzing trends and results.
 Establishes sales objectives by forecasting and developing annual sales quotas for regions and territories and projecting expected sales volumes and profit for existing and new products.
 Ensuring ROI of all sub distributors.
 Implements national sales programs by developing field sales action plans.
 Maintains sales volume by tracking changing trends, economic indicators, competitors and supply and demand.
 Completes national sales operational requirements by scheduling and assigning employees and following up on work results.
 Crafting strategies for all Marketing teams, including Digital, Advertising, Communications, Creative, BTL & ATL.
 Preparing and managing monthly, quarterly and annual budgets for the Marketing department
 Setting, monitoring and reporting on team goals

Sabiha Anees, one of the leaders in imported FMCG distributors of Pakistan, having more then 22 years of experience. Currently market leader in cheese and vegetable spread category in Pakistan.

Key Responsibilities

 Successfully developed and executed channel sales strategies that increased market penetration and maximized sales revenue in the modern trade channel.
 Expertise in managing the sales pipeline and ensuring timely and accurate reporting of sales metrics, providing valuable insights and analysis to support data-driven decision-making.
 Negotiate contracts with vendors and distributors to manage product distribution.
 Evaluate the financial aspects of product development/ induction, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.
 Use sales forecasting and strategic planning to ensure the sale and profitability of product and monitoring market trends.
 Responsible for development and implementation of quarterly and annual marketing plan for the brands.
 Responsible for development and maintenance of annual advertising budget for the brands.
 Responsible for constant monitoring of competitive activities and development and execution of the required responses.
 Responsible for development and implementation of all corporate and PR activities for the company.
 Coordinating with creative and digital agencies.
 Coordinate and participate in promotional activities, trade shows/exhibitions and events.
 Formulate, direct and coordinate marketing activities and policies to promote products/ brands, working with advertising and promotion managers
Key Achievements
 Developed sub distributors in 25 cities of Pakistan, which increases the availability of the products by 300%.
 Record company growth in those 2 years, 95%.
 Record Vertical growth by 45%.
 Succesfully Launched 03 new brands. One of them is now market leader in vegetable spread category.
 Overall increased company revenue and market share through brand awareness, customer retension and acquisition