Marketing And Sales Manager
Midal Cables Saudi
Total years of experience :16 years, 10 Months
I am responsible for Marketing and Sales Activities related to Transmission and Distribution Overhead Lines Markets in Saudi Arabia and targeted Export markets, where I contribute to business and I:
- Develop marketing strategy to promote products and identify new customers
- Hire new Sales and Marketing Team in each Export Market (Yemen, Iraq and Sudan)
- Identify new distribution channels to increase market penetration
- Ensure registering of Factory and qualifying its products with customers
- Gather information on market/economy trends and major/mega projects
- Work on correct Pricing Scheme to reduce overhead costs and increase profit margin
- Engage with Customers and attend related Events
- Create Company Profile, Presentations and related Marketing Material
- Design documents and databases for all related activities; Marketing, Sales, Project Execution and Invoicing
- Liaise with Production, Planning, Quality, Logistics and Finance teams for project execution
I am responsible for Maintenance and Solutions Department which covers Electrical & Mechanical Construction works,
Engineering, Testing and Commissioning of power products and Retrofit programs, where I contribute to business and I:
- Improve organization strategy by developing achievable goals and redefine implementing processes accordingly
- Support in Marketing, Sales and Tendering activities especially with new customers; EPC, private customers, etc.
- Work on new Service Level Agreements (SLAs) with different manufacturers; Schneider, ABB, Siemens, GE, etc.
- Manage and supervise execution activities to maintain both customer satisfaction and high profit margin
- Taking ownership of customers to overcome challenges and find opportunities.
I am responsible for Profit and Loss in my department, where I contribute to business and I:
- Lead entire organization (Sales, Tendering and Operations) in alignment with strategy of region and group
- Manage Field Service Teams and Projects Department as second role
- Act and support in various positions (Operations, Business Development, Sales Support, Sales and Marketing)
- Restructure and develop Sales and Marketing organization with talents who have technical competencies
- Plan SMART actions with team to penetrate the market, identify new customers and increase Sales pipelines
- Promote Asset Management and Asset Health Solutions including Spare Parts Management Solutions
I am responsible for Operational KPIs in my department; Revenues, Op. EBITDA, OCF, Utilization, etc., where I contribute to business and I:
- Implement Health and Safety programs to ensure a safe workplace
- Prepare budget and strategic actions related to Operations team for 2015-2020 using SWOT analysis
- Monitor team performance, provide regular feedback and conduct performance reviews
- Plan training programs to improve and develop team competencies
- Conduct proactive sales via implementing Condition Assessment studies on installed base
- Investigate failures and prepare Root Cause Analysis reports
- Introduce different maintenance routines to customers; Time based, Preventive, Proactive, Reliability centered
- Utilize CAPEX effectively to invest in business requirements and resources including Tools Management
- Proper utilization and implementation of ABB tools; MSA, ServIS, CCRP, 4Q, NPS, ITPS, etc.
I am responsible for Operational KPIs in area; Revenues, Collections, Utilization, etc., where I contribute to business and I:
- Ensure proper utilization of team among service orders and projects within area
- Implement Health and Safety programs to ensure a safe workplace
- Maintain effective reporting routines and provide accurate forecast of operational KPIs related to area
- Improve processes, workflow and execution within area
- Proper utilization and implementation of ABB tools; ServIS, CCRP, 4Q, QMS, etc…
- Projects Risk Management
- Continuous improvement of processes, workflow and execution
- Maintain effective reporting routines for local service operations
Responsible of all operational aspects related to field service activities and projects for transformers and high voltage service business; including installation, testing & commissioning, maintenance, repair activities and warranty.
Prepare budget and revenue forecasting.
Follow receivables and payments within the timeframe.
Work with tendering and sales teams to ensure proper offering to client and effective project handover to operations.
Lead field service engineers in transformers and high voltage activities.
Compliance with safety and environmental standards.
Coordinate required manpower, test equipment and spare parts within budgeted costs.
Manage of projects documentations (schedule, working procedures, progress reports, etc...).
Plan execution of preventive and corrective maintenance and condition assessment activities.
Attend site visits and meetings with clients in order to agree on scope of work, time schedule, etc…
Respond promptly to emergency calls and implement restoration plan within the target time.
Prepare Root Cause Analysis reports for failures.
Prepare development plans, training programs and retention of competent engineers.
Conduct interviews for manpower hiring for Field Service Engineers and Project Engineers.
Responsibility for maintaining test equipment and tools.
Transformers Projects:
Installation, testing and commissioning of transformers.
Condition assessment of transformer fleets.
Analysis of copper corrosion in oil and possible mitigation techniques.
Oil replacement, filtration, passivation and reclaiming.
Overhauling and leakage repair on power transformers.
Overhauling and replacement of on-load tap changers.
High Voltage Projects:
Installation, testing and commissioning of Dead Tank Circuit breakers (DTCB).
Installation, testing and commissioning of Live Tank Circuit breakers (LTB).
Installation, testing and commissioning of Generator Circuit breakers (GCB).
Installation, testing and commissioning of Gas Insulated Switchgears (GIS).
Overhauling and replacement of switching/drive mechanisms.
Leakage repair on GIS compartments.
Leakage repair on GCBs and DTCBs.
Partial discharge analysis on GIS compartments.
Nov 2010 - present: ABB Service - Al-Khobar - Saudi Arabia
Field Service Engineer - Transformers
I'm working as testing and commissioning engineer. My duty is to supervise and carry out site activities and coordinate with the different clients for all transformer jobs.
Examples of Transformers related activities:
** Replacement and Installation of:
• Power Transformers with ABB Turkey.
• Dry Type Transformers with ABB Saudi Arabia.
• Rectifier Transformers with ABB Italy, ABB Switzerland & ABB Finland.
** Re-winding and Quality Check of:
• Rectifier Transformers with ABB Italy, ABB Switzerland & ABB Finland.
• VSD Transformers with ABB Finland & ABB Japan.
** By-passing DETC on one position of:
• Rectifier Transformers with ABB Italy & ABB Norway.
** Testing & Commissioning of:
• Rectifier Transformers.
• Variable Speed Drive Transformers.
• Generator Transformers.
• Power Transformers.
• Distribution Transformers.
• Dry Type Transformers.
**Electrical Tests:
Routine Tests:
• Core-Insulation
• Insulation resistance
• Winding resistance
• Turns Ratio
• Power Factor
• Excitation Current
• Magnetic Balance
• Protection Devices
** Advanced Tests:
• Dielectric Frequency Response
• Sweep Frequency Response Analysis
• Partial Discharge Analysis
** Examples of other activities for different projects:
• Inspection of failure on "Generator Circuit Breakers".
• Installation of panels and laying cables.
• Complete Wiring Check for existing (MV, AC/DC and Annunciator) panels.
• Interfacing between Protection Panels and LCC Panels of GIS
• Testing of Energy Meters and AC/DC current and voltage meters.
• Testing of overcurrent/undervoltage/overvoltage relays.
• Testing of auxiliary relays, supervision relays and contactors.
• Testing of current and voltage transformers.
I supervise a team of qualified technicians with different trades who provided maintenance services to banks/data centers,
embassies, villas and commercial stores based on monthly or yearly contracts, where I contribute to business and I:
- Supervise maintenance activities of different functions; Electrical, Mechanical and Construction
- Maintain list of equipment and systems; Heating, Ventilation and Air-Conditioning (HVAC), Generators, Distribution
Panels, Uninterruptible Power Supply (UPS), Automatic Transfer Switches (ATS), etc.
- Build tailored templates in excel based on Computerized Maintenance and Management Systems (CMMS)
- Prepare list of assets and keep record of maintenance history at different location
- Schedule activities of manpower and ensure proper utilization of team
- Monitor consumption of spare parts and material
I work with my team on LV network owned by Scottish and Southern Energy (SSE) which is one of Distribution Network
Operators (DNO) in South West of England, where I contribute to business and I:
- Planning LV/HV shutdown.
- Switching at 11kV pole-mounted and ground-mounted transformers (PMT/GMT)
- Site safety audit, site inspection.
- Check for any remedial works; snagging.
- Doing the as-built maps.
- Quality check for single/three phase energy meters.
I work at Electrification and Emergency Departments with a team of electrical engineers and qualified technicians, where I
contribute to business and I:
- Replace open wires with bundled cables and concentric "anti-robbery" cables to prevent theft and power loss
- Install smart metering instruments for farms and industries to reduce vandalism and deliberate fraud
- Install LV power factor correction capacitors for suburbs and villages to reduce voltage drop
- Plan for grid expansion and redistribution of loads for remote areas or overloaded locations
- Trace and rectify faults on the electricity grid components; both MV and LV
- Investigate failures and test transformers 33/11 & 11/0.415 kV, ring main units and LV distribution panels
- Plot "Emergency Plan" for special events and bad weather conditions in winter and summer seasons
- Manage "Call Center" and "Customer Services & Complaints" departments
6 Dec 2005 - 24 Jan 2006: HATCO, Western Region - Saudi Arabia
Telecommunications Engineer
I practiced in several sites for Hajj Project in Mina, Muzdalefah, Arafat and Jeddah. I worked on Base
Transceiver Stations (BTSs) installation. I got familiar to expansion, troubleshooting, and dismantling activities on both poles and shelters. I used MINI-LINK and OMT software on ERICSSON equipment.
Thesis Title: Allocation of Transmission Losses Based on Open Electricity Market under Restructuring in Jordan
Project: Remote Control of Garden Irrigation through Telephone Lines Using PIC Devices