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Abdullah Mohammed, Performance Marketer

Abdullah Mohammed

Performance Marketer ·Longlegs

Egypt

Bachelor's degree, Business Administration

Work experience

Total years of experience: 2025 years, 5 months

Performance Marketer

October 2025 - Present

Longlegs

Cairo, Egypt

October 2025 - Present

Back Office for an digital marketing agency in Saudi Arabia
Company industry:
Marketing

Performance Marketer

January 2025 - Present

MediaservAgency

Cairo, Egypt

January 2025 - Present

Launched and optimized ad campaigns on Facebook, Google, and TikTok.
Conducted A/B testing to refine strategies and improve ROI.
Analyzed campaign data via Google Analytics and Meta Business Suite.
Collaborated with creative teams to develop effective ad content.
Company industry:
Marketing

Performance Marketer

January 0001 - Present

Long Legs (Back-Office for Roya Marketing Agency, Saudi Arabia)

Cairo, Egypt

January 0001 - Present

• Plan, manage, and optimize paid digital campaigns across Meta, TikTok, and Snapchat for
eCommerce, fashion, and beauty brands targeting the Saudi market
• Build data-driven strategies focused on improving ROAS and reducing CPA across multiple
client accounts
• Combine performance analysis with creative execution to scale brand visibility and deliver
measurable results
Job role:
Marketing and PR

Google Ads Specialist

March 2025 - May 2026

Ejlal Charity

Saudi Arabia

March 2025 - May 2026

• Developed and managed full-funnel Google Ads campaigns across Search and Display
networks
• Set up conversion tracking using Google Tag Manager and optimized landing pages for
donor conversion
• Reduced cost-per-click (CPC) through continuous A/B testing and improved campaign
reach
• Delivered final performance reports and trained internal staff on campaign management
Job role:
Marketing and PR

Google Ads Specialist

March 2025 - May 2026

RefaqShop Charity

Saudi Arabia

March 2025 - May 2026

• Designed and launched Google Ads campaigns for Ramadan donation initiatives
• Conducted in-depth keyword research, ad group structuring, and negative keyword
optimization
• Improved CTR and drove measurable ROAS; delivered weekly performance reports to
stakeholders
Job role:
Marketing and PR

Media Buyer

November 2024 - May 2026

Isla Architects EG

Cairo, Egypt

November 2024 - May 2026

• Executed and optimized paid advertising campaigns for a design and interior finishing firm
• Implemented audience targeting strategies to increase reach, engagement, and lead
generation
Job role:
Marketing and PR

Marketing & Sales Specialist

July 2024 - May 2026

TagGurus

Cairo, Egypt

July 2024 - May 2026

• Developed and implemented full-funnel digital marketing strategies for a training
academy, driving course enrolment growth via targeted social media campaigns
• Managed digital content and monitored online sales performance across multiple platforms
Job role:
Marketing and PR

Meta Ads Instructor

July 2024 - May 2026

Dokkan Taswiq

Egypt

July 2024 - May 2026

• Delivered Meta Ads training as part of a Social Media Diploma program for students and
professionals
• Designed lesson plans covering audience targeting, ad setup, campaign management, and
performance optimization

Business Developer

June 2024 - May 2026

Dokkan Taswiq

Egypt

June 2024 - May 2026

• Developed and executed business growth strategies for a marketing education company
• Converted 10% of cold leads through targeted outreach and follow-up campaigns
• Achieved a 10x ROAS by optimizing customer acquisition funnels and sales pipelines
Job role:
Management

Performance Marketer

January 2024 - May 2026

Bu Health

Egypt

January 2024 - May 2026

• Managed TikTok Ads campaigns for a cosmetic brand with a focus on conversion
optimization
• Produced video creatives using CapCut and analyzed conversion data to continuously
improve campaign performance
Company industry:
Heavy Industry & Metallurgy
Job role:
Marketing and PR

Digital Marketing Specialist

December 2023 - May 2026

IWAN Design House

Cairo, Egypt

December 2023 - May 2026

• Built and implemented digital marketing strategies and managed online brand presence
across channels
• Conducted competitor research and optimized content performance to improve
engagement and visibility
Company industry:
Architecture

Marketing Team Leader

November 2023 - May 2026

5TWA (SaaS Company)

Cairo, Egypt

November 2023 - May 2026

• Led all marketing efforts for a multi-product SaaS platform
• Recruited, trained, and managed marketing team members while tracking sales metrics
and performance KPIs
Company industry:
Installation & Technical Services

Performance Marketer

January 0001 - December 2025

Mediaserv Digital Marketing & Video Production Agency

Cairo, Egypt

January 0001 - December 2025

• Managed and optimized paid advertising campaigns across Facebook Ads, Google Ads, and
TikTok Ads for a diverse multi-industry client portfolio
• Conducted ongoing A/B testing and performance analysis to enhance ad efficiency and
maximize ROI
• Tailored digital strategies to meet varied business objectives and KPIs per client
Job role:
Marketing and PR

Performance Marketer | Google Ads Specialist

January 2025 - January 2025

RefaqShop Charity-

Riyadh, Saudi Arabia

January 2025 - January 2025

Designed and launched Google Ads campaigns to promote Ramadan donation initiatives.
Conducted in-depth keyword research, ad group structuring, and negative keyword
optimisation.
Increased ad click-through rate (CTR) and drove a return on ad spend (ROAS).
Provided weekly performance insights to stakeholders and refined campaigns in real-time.
Company industry:
Non-profit Organization

Media Buyer

November 2024 - January 2025

Isla Architects EG–

Cairo, Egypt

November 2024 - January 2025

Executed paid advertising campaigns for a design and interior finishing firm.
Optimized ad spend and implemented targeting strategies to increase reach and
engagement.
Company industry:
Architecture

Performance Marketer | Google Ads Specialist

January 2024 - January 2025

Ejlal Charity

Al-Ahsa, Saudi Arabia

January 2024 - January 2025

Developed and managed full-funnel Google Ads campaigns across Search and Display
Set up conversion tracking using Google Tag Manager and optimized landing pages for donor
conversion
Boosted campaign reach and reduced cost-per-click (CPC) through continuous A/B testing
Delivered final performance reports and offered training for internal staff on campaign
management
Company industry:
Non-profit Organization

Marketing and Sales Specialist

January 2024 - January 2025

TagGurus–

Cairo, Egypt

January 2024 - January 2025

Developed and implemented sales funnels for a training academy.
Increased course enrolment through persuasive marketing campaigns across social
platforms.
Company industry:
Training & Education Center

Digital Marketing Specialist

October 2024 - December 2024

Digital Upgrade ME–

Mecca, Saudi Arabia

October 2024 - December 2024

Built multi-channel campaigns using AI tools for automation and targeting.
Oversaw LinkedIn, Instagram, Twitter, and Email marketing strategies for a SaaS company.
Company industry:
Marketing

Digital Marketing Specialist

October 2024 - December 2024

Digital Upgrade ME

Saudi Arabia

October 2024 - December 2024

• Built multi-channel digital campaigns using AI tools for automation and audience targeting
• Managed LinkedIn, Instagram, Twitter, and Email marketing strategies for a B2B SaaS
company
Company industry:
Marketing
Job role:
Marketing and PR

Team Leader – Digital Marketing

June 2024 - October 2024

Spark Digital Marketing

Egypt

June 2024 - October 2024

• Led a team of digital marketers managing campaigns across Egyptian and Palestinian
markets
• Developed strategic marketing plans, performed competitor analysis, and oversaw end-to
end campaign execution
Company industry:
Marketing
Job role:
Information Technology

Team Leader - Digital Marketing

January 2024 - October 2024

Spark Digital Marketing

Cairo, Egypt

January 2024 - October 2024

Directed a team managing campaigns across Egyptian and Palestinian markets.
Created strategic marketing plans and performed competitor analysis.
Company industry:
Marketing

Meta Ads Instructor

January 2024 - January 2024

Dokkan Taswiq–

Cairo, Egypt

January 2024 - January 2024

Delivered Meta Ads training as part of a Social Media Diploma program
Simplified complex advertising concepts for students and professionals
Created and presented lesson plans on audience targeting, ad setup, and optimization
Engaged in public speaking and educational leadership activities
Company industry:
Training & Education Center

Performance Marketer

January 2024 - January 2024

Bu Health–

Cairo, Egypt

January 2024 - January 2024

Specialized in TikTok Ads for a cosmetic brand.
Edited videos with CapCut and analyzed conversion data.
Company industry:
Heavy Industry & Metallurgy

Business Developer

January 2024 - January 2024

Dokkan Taswiq–

Cairo, Egypt

January 2024 - January 2024

Developed and executed business growth strategies for a marketing education company
Converted 10% of cold leads from legacy data through targeted cold calling and follow-ups
Achieved a 10x return on ad spend (ROAS) by optimizing customer acquisition funnels
Supported marketing campaign development and improved sales pipeline performance
Built strategic partnerships and collaborated with sales and content teams
Company industry:
Training & Education Center

Business Developer

June 2023 - November 2023

Ahmed Lotfy Brand

Egypt

June 2023 - November 2023

• Boosted brand visibility through influencer marketing and targeted digital campaigns
• Conducted customer behavior analysis to identify gaps and improve sales performance
Job role:
Management

Business Developer

January 2023 - November 2023

Ahmed Lotfy Brand–

Cairo, Egypt

January 2023 - November 2023

Boosted brand visibility using influencer marketing and targeted campaigns.
Conducted customer behavior analysis to improve sales performance.
Company industry:
Fashion Design

Media Buying Intern

October 2022 - December 2022

MINDEV

Cairo, Egypt

October 2022 - December 2022

• Completed a hands-on media buying internship focused on performance marketing
fundamentals
• Created and managed Business Manager accounts; set up and implemented Meta pixels
on landing pages
• Built conversion-focused landing pages using WordPress
Company industry:
Marketing

Education

University of the People

July 2029

July 2029

Bachelor's degree, Business Administration

United States

University of the People

July 2029

July 2029

Bachelor's degree, Business And Marketing

United States

Al-Azhar University

July 2024

July 2024

Bachelor's degree, Economics And Agriculture

Egypt

Al-Azhar University

July 2024

July 2024

Bachelor's degree, Agriculture

Egypt

Skills

ADVERTISEMENT
Intermediate
ADVERTISEMENT
Intermediate
DIGITAL MARKETING
Intermediate
DIGITAL MARKETING
Intermediate
E COMMERCE
Intermediate
E COMMERCE
Intermediate
GOOGLE ADS
Intermediate
GOOGLE ADS
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
MEDIA BUYING
Intermediate
MEDIA BUYING
Intermediate
REAL ESTATE
Intermediate
REAL ESTATE
Intermediate
RESULTS FOCUSED
Intermediate
RESULTS FOCUSED
Intermediate
SOFTWARE AS A SERVICE SAAS
Intermediate
SOFTWARE AS A SERVICE SAAS
Intermediate
TIKTOK
Intermediate
TIKTOK
Intermediate
ADVERTISEMENT
Intermediate
ADVERTISEMENT
Intermediate
DATA ANALYSIS
Intermediate
DATA ANALYSIS
Intermediate
DIGITAL MARKETING
Intermediate
DIGITAL MARKETING
Intermediate
E COMMERCE
Intermediate
E COMMERCE
Intermediate
GOOGLE ADS
Intermediate
GOOGLE ADS
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
PRODUCT DESIGN
Intermediate
PRODUCT DESIGN
Intermediate
REAL ESTATE
Intermediate
REAL ESTATE
Intermediate
SOFTWARE AS A SERVICE SAAS
Intermediate
SOFTWARE AS A SERVICE SAAS
Intermediate
TIKTOK
Intermediate
TIKTOK
Intermediate

Languages

Arabic
Beginner
English
Beginner
German
Beginner

Training and Certifications

Certifications
Media Buying Mind Shift Program
Copywriting Course
Performance Marketing
Performance Marketing
Professional Marketing Management Program (PMMP)
HubSpot Email Marketing Certified
HubSpot Content Marketing Certified
Google Certified Digital Marketer
Media Buying Mind Shift
Performance Marketing—(Equlf) Performance Marketing—(Abdou
Copywriting
Psychological Disorders and Treatment—Edraak
Professional Marketing Management Program