Abdullah Maktabi

• Contribute to the realization of the marketing vision of improving customer experience by identifying, developing and coordinating the implementation of multi-channel strategies
• Support development and implementation of digital solutions for our brand
• Responsible for marketing budget allocation and marketing management
• Developing marketing/operational plan, outlining and designing key activities and marketing programs and their organization
• Produce tactical plans for key strategic markets/projects and lead team's engagement in execution
• Develop and maintain strong working relationships with key customers to support current and future objectives
• Engage in financial budget development with sales team to insure alignment with market trends, opportunities, growth plans and portfolio mix
• Lead segmentation/target for brand that materially influences ROI
• Building close relationships and has regular contact with national KOL's
• Represent the company at key external customer meetings
• Gather and analyze competitive pricing for comparable product/services
• Identify competitor product strengths and weaknesses and apply competitive intelligence learning's to develop counter tactics
• Continuously develop marketing mix to drive profitable growth
• Analyze performance of brand and competitors and utilize secondary data sources to evaluate industry trends, competitive situations, customer feedback and marketing requirements
• Develop customer marketing initiatives and implement all promotional tactics and provided support to the sales organization
• Develop a 360 digital transformation of the business, marketing and sales processes and communications among colleagues, key stakeholders and customers
• Manages relationships with 3rd Party agencies.

• Contribute to the realization of the marketing vision of improving customer experience by identifying, developing and coordinating the implementation of multi-channel strategies
• Support development and implementation of digital solutions for each brand
• Responsibilities:
• Own, and continuously drive the Saudi Affiliate digital channel strategy and execution including promotional material approval and governance process
• Ensures 100% execution of brand operational plans with digital marketing team, escalates any gaps/risks in the plan to marketing director
• Identify short- and long-term channel strategies for the marketing team, work with Brand
• Managers to execute on the strategies with clear, simple tactics
• Ensure a monthly review with each Brand Manager of all digital channel marketing activities executed across the brand teams, and take corrective/preventive actions to ensure the results as committed in score card
• Understand the global/Emerging Markets/regional current and future digital initiatives and lead the implementation in the affiliate
• Collaborate and align with Brand Managers and PMP approval team to ensure full compliance with all external and internal policies, rules, and guidelines related to e-channel marketing
• Collaborate and align with Sales Operation team to ensure quality of execution in line with agreed processes and communication paths when involving the sales force in the promotion, recruiting or execution of e-channel marketing programs
• Develop deep expertise in digital channel capabilities and provide consultation to cross- functional partners on what good looks like with digital channel execution and measurement
• Build an integrated multi-channel approach to customer engagement
• Establish compliant, secure, efficient, best in industry digital marketing capabilities via
• Collaboration with internal and external partners.

• Responsible for leading on uncovering Health Care Professionals insights, using strategic market data and analysis to support the development of FORTEO brand strategy
• Responsible for supporting the life cycle planning (strategic and marketing), messaging development, implementation and execution of tactical plans, integrating cross functional partners and relationship management (internal and external) for successful marketing solutions in alignment with global and affiliate strategy
• Responsibilities:
• Review marketplace data and make recommendations from brand/molecule implications and actions
• Identification of key consumer insights for brand in partnership with market research and agency partners
• Use analysis to understand customer insights, identify Moments of truth (MOTs), use SWOT analysis to identify opportunities and issues
• Develop a strategic plan.

• Support FM in delivering the Volume, Revenue, NOBPT & Share objectives
• Participating in PI Task forces and provide input to ensure effective launch of AOP initiatives
• Lead the briefing to Bottlers operational team on AOP initiatives.
• Lead the in market deployment of the AOP initiatives
• Work with bottling teams to develop launch support plan for the AOP initiatives
• Set launch execution KPI’s with bottling team and track development.
• Keep PI & Bottling Management abreast on AOP performance
• Conduct regular monthly market intelligence surveys on execution & competitive activities
• Develop plans with bottling systems to capture market opportunities
• Prepare monthly volume, share & distribution updates and present and generate actions plans to PI & Bottling systems
• Track the implementation of channel guidelines “Model Store / Census opportunity”
• Work with bottling team to develop the channel promotion plans
• Work with bottling system to develop the KA promotional calendar
• Support PI / Bottling system to instill revenue management journey
• Lead the COOP management & consolidate the quarterly tracking with PI & Bottling finance to ensure spend are within allocated budgets
• Develop recommendation for re-investment in the rider phase
• Transfer Best Practice Tools to subject matter experts at bottling system and ensure sustainability via skills transfer
• Develop action plan to ensure BPT’s sustainability

• Gather customer trends, needs and competitor information and disseminate within the organization.
• Set strategic direction for Danube with General Operations Manager.
• Maximize category potential for Nestlé and Danube.
• Develop, negotiate, implement and monitor customer specific strategies in line with brand objectives “Account plan”, including range development, merchandising / space, promotion, pricing.
• Define and set up best Practices of Promotion planning.
• Ensure that in-store activity generates sales.
• Prepare and conduct regular customer business planning and review periodically cycle involving all internal service provider.
• Prepare tailor-made promotion in line with marketing objectives.
• Develop and keep up-to-date Customer Profiles.
• Develop and manage long-term customer relationships.

 Gather customer trends, needs and competitor information and disseminate within the organization..
 Set strategic direction for Panda with General Operations Manager.
 Maximize category potential for Nestlé and Panda.
 Develop, negotiate, implement and monitor customer specific strategies in line with brand
objectives “Account plan”, including range development, merchandising / space, promotion,
pricing.
 Define and set up best Practices of Promotion planning.
 Ensure that in-store activity generates sales.
 Prepare and conduct regular customer business planning and review periodically cycle
involving all internal service provider.
 Prepare tailor-made promotion in line with Marketing objectives.
 Develop and keep up-to-date Customer Profiles.
 Develop and manage long term customer relationships.

• Ensure development and execution of category goals.
• Develop local commercial plans.
• Recommend and develop POP drivers by channel.
• Ensure achievement of agreed region/channel KPIs.
• Provide insights on channel, category, and shopper trends.
• Ensure effective new product launches and line extensions.
• Track, monitor, and report key competitor activities.
• Ensure development / efficient utilization of hard and soft POSM.
• Analyze and provide recommendations / action plans on retail audit and market share reports.
• Ensure strict adherence and compliance to WHO code.
• Support in development of customer and field sales plans.
• Identify relevant shopper insights / actionable idea and develop in-store execution
• Effectively manage region category channel specific budget.
• Accountable for achievement of country sales volumes, OG and RIG targets.
• Translate category and brand objectives in market level into country/channel category
objectives.