commercial business head
Marina home CO. (IKEA) KSA
Total years of experience :18 years, 4 Months
OPEN TWO BIG SHOWROOM (3000SQRMETER+4800SQRMETER) FROM DRAFT.
My job responsibilities consist of:
• Presentation, evaluation & training
• Forecasting, budgeting, and Business plan
• Working with KPI’s and reports (P&L, Sales, marketing, HR, and Logistic).
• Comprehensive Sales/ sales steering & Merchandising.
• Communication, Facilitation, and leadership.
• Problem Solving, decision making
I) Supervising daily operations for the branch:
- Recruiting, training and managing staff.
- Supervising in-store display.
- Monitoring Sales / Deliveries /Complains.
- Planning and Implementing new refreshments.
- Putting orders and monitoring the Stock Level.
II) Setting the Strategy:
- Putting monthly targets.
- Forecasting yearly sales plan.
- Setting the Advertising budget.
- Monitoring Plan vs Actual performance.
- Altering the strategy accordingly.
III) Building Company Image:
- Gathering feedback by contacting clients and conducting a market survey.
- Working collaboratively with the sales team and the management to overcome shortfalls.
IV) Others:
- Reporting to the GM and to the regional office.
• Comprehensive Sales/ sales steering & Merchandising.
• Communication, Facilitation, and leadership.
• Problem Solving, decision making
• Presentation, evaluation & training
• Forecasting, budgeting, and Business plan
• Working with KPI’s and reports (P&L, Sales, marketing, HR, and Logistic).
• -recruit sales and logistics staff
• -order selection for accessories and furniture
• -Dealing with high-end furniture brands suppliers(MOOOI-BAXTER-BRETZ)
• Handling projects department
• -Responsible for the target achievements
• -Coordinating with the VM team to get the best display
• -Follow up with the supplier and the shipping forwarder
• -Take care for the quotations from project department
• Loft store located in 6000 sqr meter and my sales stuff includes 24 sales men and 2 supervisors, 14 labors (cleaners and technician).
• Strategically plan and manage logistics, warehouse, transportation and customer services
• Direct, optimize and coordinate full order cycle
• Liaise and negotiate with suppliers, manufacturers, retailers and consumer
• Keep track of quality, quantity, stock levels, delivery times, transport costs and efficiency
• Arrange warehouse, catalog goods, plan routes, and process shipments
• Resolve any arising problems or complaints
• Supervise, coach and train warehouse workforce
• Meet cost, productivity, accuracy and timeliness targets
My job responsibilities consist of:
I) supervising daily operations for all branches:
- Recruiting, training and managing staff.
- Supervising in-store display.
- Monitoring Sales / Deliveries /Complains.
- Planning and implementing new refreshments.
- Putting orders and monitoring the Stock Level.
II) Setting the Strategy:
- Putting monthly targets.
- Forecasting yearly sales plan.
- Setting the Advertising budget.
- Monitoring Plan vs Actual performance.
- Altering the strategy accordingly.
III) Building Company Image:
- Gathering feedback through contacting clients and conducting market survey.
- Working collaboratively with the sales team and the management to overcome shortfalls.
IV) Others:
- Communicating on behalf of the company with Natuzzi with all matters related to
Finance, Shipping, Advertising, etc...
- Reporting to the owner and to the regional office.
Customer Focus
• Effective resource planning for customer service.
• Ensure regular training of showroom staff on all aspects of customer service, product knowledge and selling skills.
• Implement a high standard of customer focus within the showroom.
• Regularly assesses customer service standards within showroom.
• Create seamless customer service orientation among showroom employees by ensuring timely and efficient customer service.
• Ensure customer needs are met and complaints/queries are resolved in a timely manner.
• Assess mystery shopping feedback and prepare action plan for improvement.
Sales and Commercial Profit
• Achieve the revenue targets for the showroom.
• Achieve target productivity metric ( sales per person per day, staff per sqft) for the showroom.
• Actively seeks ways to achieve or exceed showroom sales targets.
• Monitor and control expenses ( overtime, stock and consumables) through efficient showroom operations.
• Interpret and act on operational profit and sales reports generated through finance and focus on improving under-performing areas.
• Monitor sales performance against last year, last week and budget on a daily and weekly basis and to give feedback to managers and also to communicate to staff.
Shop Keeping and Showroom Standards
• Ensure accurate stock merchandise and management (stock ageing, stock loss, space management) within the showroom.
• Oversee and monitor all point of sales activities in the showroom which includes - sales transactions, tracking customer orders and payments, registering sale and maintaining inventory updates, providing service, handling returns and refunds, and gathering consumer data for feedback.
• Oversee and monitor the inventory management in the showroom (stock availabililty, order management, back store management, stock movement within showroom).
• Ensure that the showroom is in compliance with the company policy for all employment and state laws, including wage and working hours, human rights and equal employment opportunities.
• Ensure the company policy and procedures are communicated in a timely manner and adhered to accordingly.
• Oversee cash transaction entry and management (petty cash, POS cash elements, change floats).
• Regularly audit own showroom administration and resolve any issues.
• Monitor and continuously seek to understand commercial environment, local trading patterns, competitor activity and market trends in the retail sector and their impact on showroom.
• Monitor and handle customer complaints and take corrective action in line with Company policy.
• Maintain high standards of visual appearance throughout the showroom including all non-retail areas.
• Maintain window and in-showroom displays to a high standard in line with merchandising guidelines.
• Prepare and review showroom reports on sales, commercial profit and stock ageing (slow moving, fast moving and non-moving items).
• Execute price revisions within the showroom.
• Maintain a high level of showroom health and security for company assets, cash, stock, and customer property.
• Ensure seasonal peaks and important trading/promotional events are taken account of when preparing forecasts and staff roster.
People Management
• Ensure showroom expectations and priorities are communicated to staff.
• Review and provide regular feedback on staff’s performance against expectations.
• Carry out regular and relevant in-showroom training and enroll staff on relevant learning and development courses.
• Support induction of new recruits through a buddy system.
• Monitor staff welfare and facilitate complaint resolution.
• Oversee staff development and drive motivation levels of the store associates.
• Ensure effective resource planning and succession planning.
• Communicate relevant and appropriate franchise business information from Principal.
