عبدالمحسن الموسى

Experiences & Achievements:

A) Product Launches: (360 launch; TVC, Digital, in store & in mall activation ...)
- Launch Colgate Optic White Brand in GCC (toothpaste, mouthwash and toothbrush) in Q1 2013.
- Launch Colgate Total Pro Gum Brand in GCC (toothpaste, mouthwash and toothbrush) in Q3 2013.
- Launch Colgate Slim Soft toothbrush in GCC in Q3 2013.
- Re-Launch Total 12 toothpaste in GCC. Q2 2013.

B) Communication:
- Develop new TVC for Total 12 brand.
- Create an integrated communication plan for H2 2013 and Budget 2014.
- Upgrade Colgate oral care in-store & in-malls activations.

C) Research:
- Lead usage & attitude (U&A) research project.
- Qualitative/Quantitative research for Pharmacy purchasing behavior in Saudi.

D) Strategy:
- Create 2014-2016 strategy plans for oral care category.
- Toothpaste pricing strategy 2014-2015.
- Oral Care Team development:
- On job coaching and Develop career plans for two talented assistant brand managers.

- Develop the paper category 5 years strategy for Olayan Kimberly Clark.
- Build and execute Kleenex brand performance turnaround plans for 2015.
- Develop PR & Digital marketing plans for Kleenex brand to increase the top of mind brand awareness and the engagement with our customers and consumers.

- Develop the paper category 5 years strategy for Olayan Kimberly Clark.
- Build and execute Kleenex brand performance turnaround plans for 2015.
- Develop PR & Digital marketing plans for Kleenex brand to increase the top of mind brand awareness and the engagement with our customers and consumers.

Experiences & Achievements:

- Project leader of AlSafi brand re-positioning project.
- Create new communication strategy and advertising idea.
- Shoot new 4 equity TVCs.
- Develop and Implement a 360 activation plan (TV commercial, Outdoor, Print, New documentary film, celebration event and in store activities).
- Managing brand portfolio expansion, to increase PCC (Per Capita Consumption).

Experiences & Achievements:

- Achieve 38% growth in net volume in Danette (2008 vs. 2007).
- From second player in Ready to Eat Desserts category, Danette became the category leader in 2008.
- Danette Profitability was increased by 600 base points in 2008. (Price increase, must of stock list strategy, SKU management).
- A successful 360 re-launch campaign for Actimel in UAE & Qatar, the results achieved were higher than the target by 12%.
- Launch Actimel strawberry & New Actimel Packaging.
- Communication message development and implementation by using consumer quantitatively tested insight (TV, Outdoor, Magazine, School & Mall events, POS material and brand leaflet).

Experiences & Achievements:

A) Core Strategy:
- Contribution of developing three years strategic plan for AlSafi core business.
- AlSafi brand budget 2010.

B) Packaging:
- Launch new packaging artwork for AlSafi long life Milk.
- Launch new packaging artwork for AlSafi long life Rashaka Milk.
- Launch AlSafi new innovative Laban bottle.

C) CSR:
- Project leader for ‘’we are all Jeddah’’ campaign.

Experiences & Achievements:

-Contributed in building export marketing strategy in all export countries.
-Responsible for managing Danette and Actimel brands in all export countries from marketing perspective.
-Markets & Brands analysis (Product, Profitability, Price, Promotion, Distribution, Consumer, competition).
-Responsible for export Markets Research (Retail Audit, Focus Groups, U&A, Penetration and Awareness)
-Managing all “New Markets Development” projects.
-Study the new markets, select the distributor and develop distribution and marketing plans.
-Launch Danette Hazelnut (May 2007) & cappuccino (June 2008) SKUs in export.
-A successful 360 launch campaign for Danette in Jordan (Feb. 2008).
-Develop Jordan market for AlSafi Danone and launch campaigns for all products in there.

- Market Research
- Communication Management
- Agency briefing
- Event Management