Power & Utilities Sales Leader / Renewable
Bureau Veritas
Total years of experience :21 years, 2 Months
Own overall P&U including renewable sales numbers & revenue across regional offices & business units in coordination with sales
& tendering team to ensure healthy & profitable business
• Business development for P&U service portfolio for all KSA. including commercial activities such as marketing, support sales network, proposals, tender etc.
• Create & develop C level relations with key clients & be the point of contact
• Establishes & implement sales strategies to develop business in P&U including renewable
• Manage & lead business development major/key accounts in coordination with area offices, business line/functional heads & technical centers.
• Development and maintenance of all projects, opportunities & tenders list for large opportunities.
• Ensures a satisfactory level of satisfaction of the clients of the market
Lead the Commercial Organization for Phlips & Nardeen
companies, including projects & trade “Distribution” with full P&L responsibility
• Develop & execute strategic plan to achieve & exceed sales by 17% YOY growth
• Market Distribution & B2C business plan reducing sales channels from 31 to 5 with
improved Profit margin of 4%
• Building a team of 72 Sales & Account Mangers for projects & channels with a
culture of team engagement, ownership & accountability
• Lading the partnership program & channels business plan & execution with 5 major
market players with full geographical coverage
• Drives team engagement, culture of accountability
• Work with the product marketing team to ensure the right product portfolios are in
place to serve the channel
Create & implement country strategic year over year long & short-term plans to
achieve annual and quarterly AOP and maintain growth
• Building team of 12 sales & service professionals
• leading the fixed gas & portable local manufacturing project and IKTIVA
requirements for SPS BU and stakeholder management
• Creating distribution strategy & market mapping of 5 existing and 2 new channels
• Account Management of Major Accounts, Aramco, Sabic & SEC
• Manage all the activities of the distribution & channels partners network including
stock availability, sales out plan, allocations planning, budget assignments, etc
• Budgeting & forecasting on annually & quarterly basis & maintaining health and
accuracy of sales pipeline.
leading a team of 14 professionals including service sales & proposal
• Leading the growth of the instrumentation pressure, level, temperature, positions
and actuators flow, RTUs, and flow computers, etc including direct sales, marketing
activities, approvals, etc
• Growing the utility segment market share for the BU from 17 to 33% in two years
• Introducing of the channels G2M strategy and leading the program including
evaluation, negotiation, planning & implementation with 4 players and system
integrators
• Leading the growth of the gas and liquid analyzers including CGA, Gas
Chromatographs, and PH and water quality analyzers
• Growing the channels program business from 0 to 6M$ in two years with improved
gross margin of 6%
• Stakeholder management of Aramco IKTIVA program & Pressure transmitters local
assembly initiative
• Owner of PIE Strategy “Penetration, Innovation, Expansion” for each product line
• Growing the service sales from 200K$ to 1.8M$ in 5 years
Aggressively achieve & exceed annual sales targets
• Identify, track, qualify, negotiate and close business opportunities.
• Leading all the sales activities externally & internally with all stake holders including
EPCs, contractors operations, service, tendering, technical, supply chain, finance &
contracts.
• Create and maintain territory sales plan and forecast
• Ownership of all the account management activities including seminars,
sponsorship, management meetings, relations, etc and ensure customer
satisfaction
• lead marketing activities within assigned accounts
• team up with the global sales for the mega project’s pursuit
PE for Makkah Power Plant (DCS Control Upgrade project)
• PE for Hail Power Plant control system Replacement Project
• PE for Rabigh Power Plant Control System Replacement Project
• PE for SWCC Shoaiba Control System Replacement Project
Bs Electrical Engineering