Marketing Manager
Jeddah Cables (Energya) Co.
مجموع سنوات الخبرة :19 years, 9 أشهر
Key Responsibilities:
• Responsible for management of budget, financials, and other fund allocations required to successfully implement marketing campaigns, conduct studies, and carry research.
• Overseeing and looking after different assigned brand identities for offering the market a complete product line in highly competitive industry.
• Ensuring all important high-in-demand cables have optimum levels of inventory available to fulfill customers fluctuating needs.
• Identifying, analyzing and capturing available business opportunities by introducing new products in the market.
• Directly overseeing and managing market collateral to guarantee its efficacy in delivering core marketing communication messages to end customers.
• Carrying out important pre and post-sales tasks including making presentations to ensure smooth sales, removing any bottlenecks.
• Exceeding assigned monthly business development targets by networking with customers, attending industry events, and following leads to convert into sales.
• Developing important sales tools including documents, data sheets, product brochures, presentations, and catalogues to better pitch products to customers.
Key Responsibilities:
• Advised and formulated new marketing strategies to launch client products and services into the market while keeping competing brands in context.
• Built, managed, and improved relationships with current customers by offering them software solutions which would adequately address their business needs.
• Strived to accomplish assigned business development goals by up-selling to existing customers and following up with potentially new customers.
• Advised the company on introducing new products into the market by identifying untapped market segments with high profit potentials.
• Contributed business acumen, customer feedback, and market experience into development of marketing plans.
• Revised and improved existing marketing strategies to gain more business, assure well directed marketing efforts, and resultantly accomplish short as well as long term business development goals.
• Developed and successfully implemented effective yet profitable promotional strategies in alignment with available organizational policies in different industries needing software or IT assistance.
Projects To Credit:
• 2012: Marketing Consultant, Sakkal Engineering Group (Multimedia House), Aleppo, Syria
• 2010: Marketing Consultant, Se7en Soft (Web Solutions), Aleppo, Syria
• 2010: Marketing Consultant, Al Saad Co for Transport & Tourism, Aleppo, Syria
Key Responsibilities:
• Researched, developed, and tested different marketing tactics to identify value propositions and competitive advantages to support sales goals.
• Oversaw successful implementation of marketing campaigns in different phases including creative, budget allocation, and marketing materials to ensure their proficiency in delivering core messages.
• Documented results accomplished through different marketing campaigns, created learning outcomes, and exerting improved future advertising efforts.
• Played leadership role in working with internal sales and product development teams to deploy most appropriate marketing channels.
• Oversaw development of sales collateral, market exhibits, newsletters, and event launches in alignment with marketing promotions.
• Developed better marketing strategies, processes, and tools in collaboration with different organizations’ sales teams.
• Focused on customer oriented business solutions while keeping their corporate demands and affordability in context.
Projects To Credit:
• 2009-2010: Marketing Manager & Consultant, Al Shabba Co for Tourism Investments, Aleppo, Syria
•2008- 2009: Marketing Manager for Northern Region (Runnet Department), Hamsho Telecommunication Co., Aleppo, Syria
Key Responsibilities:
• Conducted in-depth market research to help organizations make important decisions about product launches, revision of marketing communications, and improving of brand awareness among customers.
• Collected customer feedback to incorporate in annual marketing plans taking care of likes, dislikes, changing preferences, and positioning of competing brands.
• Developed and implemented business development plans for customers in different industries including information technology, tourism, telecommunication, and banking among others.
• Prepared ground work for creating effective marketing plans including determining strategic positioning of brands, campaign planning, competition analysis, and revision of message delivered.
• Provided important business consultancy sessions focused on improving business processes, cost cutting, policy formulation, and strategic management.
• Oversaw successful implementation of marketing campaigns, measured performance against set KPIs, and provided feedback for improvements.
Key Responsibilities:
• Promoted properties through advertisements in different advertising mediums to increase their chances of sales.
• Prepared important documents including contracts, purchase agreements, statements, deeds, and leases critical for completion of real estate transactions.
• Represented the company at different real estate events, showing ongoing and future projects to be offered to public.
• Prepared in-depth presentations to address buyer’s needs and concerns adequately while improving buyer agency relation.
• Created marketing collateral to present different properties for sales or rent in most effective yet professional manner.
• Trained real estate sales people to help improve customer services offered, accomplishing more business and promote business on professional lines.
Key Responsibilities:
• Worked on acquiring new customers to grow business resultantly increasing company’s future revenue streams.
• Dealt with people in an internationally enriched atmosphere while maintaining standards of courtesy and friendliness.
• Reviewed and improved current customer services offered to communicate company’s offerings to fulfill their needs.
• Advocating company’s products and services in comparison with other competing brands.
• Conducted market research to identify competition, contributing to preparation of annual marketing plan and improved brand awareness levels.
Key Responsibilities:
• Built rapport with customers while identifying and successfully fulfilling their stated and unstated needs.
• Oversaw each stage of the deal, overcame any problems, and ensured successful conversion of leads into sales.
• Planned and exerted a concerted effort through time management, planning, and scheduling of daily selling activities to increase chances of successfully closing sales.
• Provided customers with cars in their budget range and offered alternate means of financing for needy buyers after screening their potential for payback ability.
• Improved the layout and visual display of the showroom environment to increase its appeal for prospective customers.
Key Responsibilities:
• Remaining updated on different vehicles features to communicate them to end customers in order to satisfactorily answer their queries.
• Qualified buyers’ requirements and interests to present them with matching vehicles in terms of price, model, make, and features.
• Carried out important tasks which would lead to successful sale of vehicles including completion of sales or purchase agreements, insurance documentation, warranties if available, and payment collections.
• Reviewed the dealership to recommend management improvements in display, sales process, customer handling, and other important matters.
Syrian-European Business Centre SEBC
Small Business Management Certificate obtained from Intilaqa shell Programme
Course in Feasibility study (Syrian European Center)