Abdulrahman Radhwan

- Contribute to the development and implementation of product plans and lifecycle strategies across +12 models.
- Lead campaign planning and competitive pricing strategies aligned with brand positioning, market trends, business objectives, and profitability.
- Coordinate with the manufacturer on product specifications, pricing, and launch timelines.
- Collaborate with the marketing team to support product campaigns, promotional activities, and digital content related to vehicles.
- Ensure accurate and up-to-date product information is communicated across all platforms.
- Contribute to the creation of product brochures, website content, and sales tools.
- Provide training materials and assist in product training sessions for the sales team.
- Conduct market research and competitor benchmarking, and provide actionable insights to support decision-making.
- Analyze sales data, and market share to support regular reporting to management.
- Work closely with logistics, aftersales, finance, and digital teams to ensure smooth execution of product strategies.
- Support launch events, exhibitions, and other product-related marketing activities.

- Understanding the features, benefits, and unique selling points of a company's products, and providing support to both internal teams and external customers.
- Create and update product prices through the Autoline Rev.8 and Drive “DMS”.
- Stay abreast of industry trends, advancements in automotive technology, and market dynamics.
- Work closely with product team, marketing, and sales to ensure alignment on product strategies, features, and customer needs.
- Conduct thorough market research to identify automotive trends, consumer preferences, and competitive products.
- Analyze competitor products and market positioning to inform product development and marketing strategies.
- Contribute to the planning and execution of automotive product launches, coordinating marketing efforts, and ensuring effective communication with stakeholders.
- Create and maintain product documentation for automotive products, including specifications, product mapping, product comparison, price ladder, specs ladder and Grade-Walk.

- Manges company Marketing activities, market research, and post campaign activities on ground and at showrooms level to sustain up to date market information and engaging audience experience for Mitsubishi brand.
- Research and analyzes competitor trends and data to improve market research efficiency.
- Report on pricing and competitor's activities on biweekly and monthly basis to management.

• Utilized various digital marketing tools to promote the products.
• Visit customer along with B2B Sales team.
• Collaborate with different departments to fulfill contractual obligations towards customers.