Digital Marketing Executive
Alhudhyaf investment
Total des années d'expérience :8 years, 5 Mois
● Lead and manage a high-performing digital team, fostering collaboration and ensuring the effective execution of marketing strategies
● Develop and implement innovative and effective marketing strategies to increase brand awareness and engagement.
● Optimize landing pages and integrate them with automation tools.
● Supervising communication programs to ensure a smooth experience for our clients.
● Develop strategies to increase customer loyalty and retargeting campaigns.
● Achieved significant growth in generating potential clients, surpassing 16, 000 customers within the first year in this role.
● I enhance the performance of advertising campaigns, I've achieved an average ROAS of 30.
● Founded and led the marketing team, implementing strategic approaches such as "Penetration, Development, and Diversification”.
● Initiated brand strategies and budgetary control for digital marketing activities, including SMM, SEM, SMS, and Google My Business.
● Managed and motivated the marketing team, fostering creativity and unique campaign ideas.
● Defined and monitored team objectives and key results (OKRs), enhancing team members' skills.
● Tested and validated product components to ensure smooth campaign operations.
● Optimized and reported on campaign performance based on key metrics such as KPIs, CAC, ROAS, ROI, and WOM.
● Collaborated closely with photographers, designers, content creators, and moderators to ensure the team adhered to the planned strategy.
● The role involved planning, advertising, public relations, and event organization.
● Planned and executed web, SEM, database marketing, What’sApp, and social media campaigns.
● Measured and reported on the performance of digital marketing campaigns.
● Oversaw the seamless execution of online product orders, particularly on Souq.com.
● Developed and executed promotional offers and deals to enhance product visibility and drive sales.
● Implemented strategies for upselling and cross-selling to maximize revenue opportunities.
● Leveraged advanced e-commerce analytics tools to scrutinize and optimize sales performance, identifying areas for enhancement.
● Implemented effective customer retention strategies, fostering long-term relationships and maximizing LTV
● Developed plans and strategies that achieved business objectives.
● Conducted market research and competitive analysis.
● Managed social media accounts, enhancing brand awareness.
● Launched and analyzed ad campaigns on social media and Google Ads.
● Published real estate content on the top websites in the KSA, UAE
● Designed daily posts for all social media channels.
● Engaged with and followed up on key customers, ensuring high-quality customer relations.
● Conducted competitor analysis to identify opportunities and stay ahead.
● Performance tracking tactics have been implemented to measure the effectiveness of affiliate marketing campaigns.
● Conducted A/B testing on different advertising creatives to optimize campaign performance.
● Stayed abreast of industry trends and changes in affiliate marketing algorithms to adapt strategies accordingly.
● Managed and developed all digital marketing channels, including the website, email, and GDN.
● Developed content tailored to the Saudi dialect, ensuring cultural relevance and resonance with the target audience.
● Coordinated with internal teams to enhance marketing results and collaborated with out sources to organize daily events.
● Responded to and followed up with online customers, providing timely and effective communication.
● Executed graphic design tasks for social media platforms, maintaining a cohesive and visually appealing online presence.
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