Brand Manager
Hinnawi group
Total des années d'expérience :19 years, 8 Mois
Organize all store operations and allocate responsibilities to personnel
Supervise and guide staff towards maximum performance
Prepare and control the store’s budget aiming for minimum expenditure and efficiency
Monitor stock levels and purchases and ensure they stay within budget
Deal with complaints from customers to maintain the store’s reputation
Inspect the areas in the store and resolve any issues that might arise
Plan and oversee in-store promotional events or displays
Keep abreast of market trends to determine the need for improvements in the store
Analyze sales and revenue reports and make forecasts
Ensure the store fulfils all legal health and safety guidelines
im responsible for the day-to-day running of stores my aim is to maximize profits while minimizing costs. i ensure promotions are run accurately and to the company's standards. i make sure that staff are all working towards the target for the day and that excellent customer care standards are met at all times, I'm also dealing with: customer service; finance; human resources; information technology; logistics; marketing. These can vary according to the size of the store but typically involve: managing and motivating a team to increase sales and ensure efficiency; managing stock levels and making key decisions about stock control; analyzing sales figures and forecasting future sales; analyzing and interpreting trends to facilitate planning; using information technology to record sales figures, for data analysis and forward planning; dealing with staffing issues such as interviewing potential staff, conducting appraisals and performance reviews, as well as providing or organizing training and development; ensuring standards for quality, customer service and health and safety are met; resolving health and safety, legal and security issues; responding to customer complaints and comments; organizing special promotions, displays and events; attending and chairing meetings; updating colleagues on business performance, new initiatives and other pertinent issues; touring the sales floor regularly, talking to colleagues and customers and identifying or resolving urgent issues; maintaining awareness of market trends in the retail industry, understanding forthcoming customer initiatives and monitoring what local competitors are doing; initiating changes to improve the business, e.g. revising opening hours to ensure the store can compete effectively in the local market; promoting the organisation locally by liaising with newspapers and the community in general; dealing with sales, as and when required.
I construct from numerous sources the styles that will make up the coherent collection to meet customer expectations. I work closely with Suppliers and Sourcing Department to implement a sourcing strategy that will enable merchandise to be delivered on time, at the right price, and quality. In addition I will negotiate prices to ensure suitable profitability targets and will work with the Merchandise planner to react and minimize risk during the season by making appropriate decisions on OTB, allocations, and mark-downs.
ZAYA Brand it is a new Lebanese brand specialized in a luxury women handbags and shoes.
-Stay up-to-date on new trends, new hits and up-coming brands by continuously reading fashion magazines, surfing sites and monitoring international markets
-Travel on buying trips to attend showrooms, meet with suppliers and assist in placing orders; follow up on orders, payments, respect of budget assigned, negotiate terms of contract etc…
-Prepare buying budgets depending on past seasons sales
-Perform the buying depending on budgets and consumer demand
-Keep suppliers up to date with their brand’s performance and sellout
-Analyze consumer buying patterns and predict future trends
I was responsible for developing both brand assets and enforcing established standards my job consists of planning, developing and directing marketing efforts for a the brand, supervise the content and function. Country & fair visited for buying are: china, Hong Kong, India, Thailand, and Korea
Bed & Bath it is specialized in home accessories i was having 2 mega stores with an average space of 900 square meters with an margin of 68% with an 18 employee.
For ZERGA I was Responsible for 15 retail stores with an average space of 60 m. and another 2 stores one in Dubai and in Egypt .
With an margin of 75% & with an 35 employee under my supervision.
KPI’S
In summary, as a result of my educational background and mainly my work experience listed above, I have acquired a group of my skills that I will be listing below.
Operations:
- Motivate and guide the Sales on how to professionally sell, cross sell, up sell, push slow-moving items and improve their overall performance
- Perform the training of the staff for new trends, brands & its history as well as inform them of all promotional events and activities related to the brand .
-Monitor stock levels at various branches and assists in reallocating merchandises according to sales statistic and consumer demand for buying
-Study customer demand by preparing, reviewing & analyzing various reports on the sales, size, quantity, year versus year, profits, losses;
-Maintain the profitability of the brand by visiting shops regularly and following up on brand conditions
-Follow up with retail or store manager on the sales target for the store, follow up on sales reports and ensures targets are reached
Visit the stores regularly to ensure that all quality an operational standards (ambiance, display, staff appearance and attitude) in the store are maintained and in line with the company’s expectations
Visual Merchandising:
- Represent and reinforce the strategy and brand through maintaining the highest standards in Visual Merchandising and Customer service.
-Determine a layout of store merchandise that is visually appealing to consumers.
-Instruct the store's management and employees on how to maintain the design with the arrival of new merchandise and teaching the store's employees on how to optimize space for special events, such as in-store discount sales.
COMMERCIAL:
-Communicate regularly with suppliers to track orders and follow up on shipments (Discounts, payment, and shipment terms)
-Negotiate basic terms of contract after placing orders (discounts, payment, and shipment terms)
-Check and follow up on order confirmations, prices and delivery dates
Follow up on all shipments, claims, after-sales claims, damaged items and credit notes
-Setting sales targets for the stores
-Developing seasonal marketing, promotional and markdown plans
-Allocating prices, margins and markdowns planning & implementing: Sourcing for new locations in order to expand & increase brand awareness. Resourcing new designers for the market
Zeena is a local Brand that deals with casual wears, handmade fashion accessories .All of our models are created by our designers. & we often participate in exhibitions and fairs in the Arab world, especially Kuwait city Saudi Arabia.
Achieve personal sales goals while supporting the goals of the team
Provide honest and confident feedback to customers regarding products
Build lasting relationships with customers by contacting them to follow up on purchases, suggest new products and invite them to upcoming events
Consistently seek new trend and product knowledge to act as an expert for the customer.
Fashion
BACH THECHNIQUE: 1996-1998 Commercial Science Diploma at : YMCA the assignment skills, included among others, the following subject matter: Economics Commerce Correspondence Analytic and general accounting