Abeer Allan

Working remotely with the team in China to supervise and approve the initial scripts, edit the storyline, and write the new chapters and scripts, while overseeing the artwork in the project such as music selection and images.
Role includes:
- Supervising and approving the storyline
- Writing the new chapters and scripts while proofreading and editing the initial ones
- Taking charge of names for characters and places
- Providing support in the cultural research
- Adapting communication styles to different audiences
- Finding photo references for maps, scenes, and backgrounds for different audiences
- Finding popular music styles in the requested region
- Finding popular art styles and font styles for the target audience
- Finding resources and references for the project’s required materials
- Checking for any cultural controversy in the script to confirm all art pieces are socially acceptable and not controversial
- Making sure the script narrative is understood by the target audience

- Established a new Arabic Identity while managing the Arabic short and long-term content plan including social media.
- Established and managed the Arabic Blog (مدونة - قصة حياة).
- The creation and launch of the Arabic platform expanded the social media following and increased engagement by over 35% in just three months.
- Changed the writing style for the Arabic digital media to vary between formal, informal and poetry (for special occasions).
- Created scripts for videos & short films.
- Created Arabic Writing Style Guide (including the tone of voice) and a Peace-building Glossary.
- Provided capacity building sessions for Arabic writing and identifying good stories.
- Developed communication materials/content for diverse audience in different countries including Jordan, Lebanon, and Tunisia with being sensitive to the respective political, cultural and social dynamics.
- Conducted interviews to; identify/write success stories, produce communication materials including testimonials and video scripts.
- Supported media related responsibilities through media engagement, writing engaging press releases, key messages, speaking points, and speeches.
- Worked with the team on comprehensive advocacy campaigns in print, broadcast and digital media, such as crowdfunding campaigns.
- Voice-Over.

- Handling all communications with different government entities (including Dubai Police and Public Security, Abu Dhabi Police, The Dubai Community Development Authority), PR agencies in Dubai and Hong Kong, and Media Outlets.
- Drafting formal letters, and provide continuous support for Executive Management in any content-related requirements.
- Writing, proofreading and editing: editorials, interviews, press releases, advertorials, opinion pieces, quotes, speeches, social media, biographies, surveys.
- Website content creation, editing, and proofreading.
- Creative business writing for advertisements, brochures, captions, headlines, blurbs… etc.
- Creating Arabic and English content and presentations for different marketing campaigns (emails, social media, print ads, SMS, radio spots, brochures).
- Translation (contracts, documents, posts…etc.).
- Events Hostess/ MC.
- Book reviews and recommendations.
- Creating book outlines.

- Website content creation, editing, XML writing, and proofreading.
- Create landing pages for the website adding the proper links, images, or videos.
- Work with SEO to produce quality content for search engines.
- Manage content schedule/plan
- Contribute in brainstorming, communications, and social media campaigns as part of the Digital Marketing team.

Discussing political, cultural and social issues of the Middle East

- Banker, First Gulf Bank FGB, Jan 2013 - Aug 2014 (Al Ain, UAE)