Area Sales Manager
Sharaf Dg
مجموع سنوات الخبرة :20 years, 7 أشهر
Key Responsibilities:
Account Management:
• Development and execution of a sales and marketing strategy; ensuring that other operational teams are aligned and supporting activities necessary for the successful execution of the carrier plan.
• Ensuring the customers who are onboard are touch based by KAM, no revenue leakage & they are on right tariff.
• Ensuring that Sharaf DG and carrier partners are aligned on business strategy, goals and objectives.
• Development and expansion of new direct and indirect sales channels /Manage & develop accurate weekly and monthly sales forecasts; track & adjust such forecasts based on marketing programs, and changes in market conditions.
• Work closely with the product management team to communicate & up sell new products & services to key corporate Customers
• Assist with the development of new propositions & tariff plans; ensure that all prerequisite conditions for NPI are met in a timely manner including technical acceptance.
• Assist in launching range of smartphones such as Samsung, Apple, and Lenovo in across the UAE all the allocated Customers.
People Management
• Established and expanded sales force of 30Key Account Managers across the UAE, and developed the tools and processes to manage them effectively.
• Driving Daily Sales, Weekly Acquisition & Monthly performance are the major KRA.
• Ensuring the Value achievement, customer engagement & Competition analysis is timely managed & delivered to Etisalat.
• Regular Training for Cross Sell, upsell & supporting them in all the challenges.
Brands Handled: Wiko, Apple, Blackberry, Plantronics & UUnique
Key Accounts: Lulu, Emax, KMT, Plugins, Jackys, Hyper panda, Geant, Techlink, Ecity, Comtel
Team Size: 2 Sales Exe & 30 Brand Promoters
Account Management:
• Carrying out business by maintaining effective & fruitful business relations with Buyers, Supervisor & Category Manager of Power Retailer, Hypermarket & Web stores.
• Establishing effective business relations with Section Managers & Department Heads at store level.
• Achieve category wise sales targets (both sell through and sell out)
• Optimize available resources to further expand the business for all Mobile & Accessories products.
• Initiated & Drove promotional / marketing campaigns, Product launches & Promotional activities to increase Brand share.
Sales forecast Management
• Liaising with PRINCIPAL, for product, price, demand and supply with Supply chain management (SCM) & Forecasting accuracy for EMS.
• Strategic, targeting and Sales achievement and Market Share objectives of EMS. Analysis of competition Data, negotiating and implementing corrective actions with the Account
Marketing & Operations:
• Enhancing brand visibility against competitor brands. Brands Includes: Wiko, Apple, Blackberry & Etisalat
• Formulating and implementing various marketing strategies based on market characteristics, cost & mark-up factors
• Setting monthly targets of power dealers & merchandisers and motivating them for achieving the set targets & boosting sales. Managing a team of Power Retailers and 30+ Merchandisers in UAE Region
Promoter Management across Key Retailers -UAE
• Established and expanded in store sales force of 30 promoters across all organized Retailers, and developed the tools and processes to manage them effectively.
• Daily in store stock and sales report, Increase in-store share.
• Streamline information, Training & Precise market information.
Brands Handled: Hisense
Key Distributors: Jumbo Electronics & Channel Sales in UAE Region
Team Size: 5 Sales Exe. & 20 Brand Promoters
Key Responsibilities:
• Heading the Mobile & Accessories - (Both Retail & Distribution) across UAE & new markets.
• Channel Management - Establishing & maintaining various Distribution channels like Dealer network, Trading, Independent Retailer and Retail sales.
• Core responsibilities included but not limited to Planning, Execution, Merchandising & Operations, Forecasting, Sales, Business Development ( Operational Footprint Expansion & Category Development through licensing),
• Channel Training, Team Management, Product Placement, Responsibilities include but are not limited to Launch New Products, Channel Pricing Strategy, Competition Analysis.
• Execution & Implementations of Schemes, Incentive & Sales Promotion plan for Dist., Retailer & sales team.
• Ensuring proper placement of Marketing Material & POP in retail outlet for retail sales push.
• Work closely with cross-functional product teams to name, position, and launch new Product across a variety of smart-phones.
• Weekly & Fortnightly meeting with Distributor Sales Team for Sales Planning & support required in market.
• Director interaction with retailers & small retail chain on regular basis for Relation building & sharing new business ideas.
Brands Handled: Samsung, Anymode, Lots, Ino- Brands
Key Accounts: Carrefour, Sharaf Dg, DDF, Emax, Lulu, Jumbo, Hyperpanda, Van Sales
Team Size: 6 Executive, 32 showroom Managers. & 15 outdoor sales exe.
Key Responsibilities:
• Responsible for heading the Product Samsung Mobile & Tablet Accessories Team - (Both Retail & Channel Distribution) across Gulf Market (UAE).
• Core responsibilities included but not limited to Buying (Retail), Planning, Merchandising & Operations, Forecasting, Sales, Business Development ( Operational Footprint Expansion & Category Development through licensing),
• Channel Relations, Channel Training, Team Management, Product Placement, Responsibilities include but are not limited to Sourcing New Products, Forecasting, Planning, Channel Pricing Strategy, Competition Analysis.
• Vendor finalization (Both Importers and Local). Working on role matrix basis
• Meet with business Managers to discuss, define and capture requirements - User Research. Consider Market conditions - Market Research e.g. SWOT analysis, Marketing Mix - Product, Price, Promotion, Place.
• Manage the Product Management documentation- Product Backlog(s), Release Plan(s), Product Roadmap(s), Release Notes and any other Requirements-level notes/sketches.
Significant Highlights:
• Mapped new markets including Dubai, Abu Dhabi & other five emirates.
• Given a growth of 600% in current financial year 2012, as compared last year -2011.
• Successfully achieved 167% of the assigned targets in Financial Year -2012-2013
• 100 % placement done in all across organized Retail Outlets.
• Launched 3 Brands successfully during the year 2012, under the umbrella of Eros.
Category Handled: Handset, Operator Business, Recharge, Accessories, Repair
Key Accounts: 22 Stores & 6 Shop in Shop
Team Size: 16 Store Managers & 65 Sales Executive
• Sales Management in assigned STORES & SIS by ensuring effective merchandise presentation, including accurate and competitive pricing, proper signing and in-stock and inventory levels; budgeting and forecasting sales; and assessing economic trends and member needs.
• New Store Planning: Location in Mall/ Potential Area/ Negotiation with Owners / Handover to SCM Team for the make the store ready for operations Team.
• Inventory management. Ensure timely arrangement of stock on site. Defining re-order levels. Regular physical count. Feedback to company on hot sellers, their contribution to total sales. Order, Allocation & Replenishment of stock on Weekly, Monthly & Quarterly basis.
• Product Management: As A Vertical for Handsets & Accessories Category for entire State. Direct coordination with HO & Concern category Head for Order/Allocation & Replenishment. Analyzing and forecasting stock requirements with Brands. Assortment - Model /Brand/Supplier/Price Etc.
• Manages Facility operations (for example, Front-end, Fresh areas, Sales Floor, Receiving) including ensuring asset protection, inventory control, Customer service, product knowledge, and compliance in each area as part of daily assigned duties, and communicating with other Managers and Associates about Facility operations, merchandising, and Company direction.
Product Handled: Postpaid, Prepaid, Collection, Handsets
Key Accounts: Distributors, Retailers, SMES, Corporate
Team Size: 3 Sales Exe. 5 Store Managers, 30 Brand Promoters
• Dealer, DSA & Distributor networks of postpaid connections distribution in Jodhpur, Pali, Sirohi& Jalore \[Channel Management\]. Managing Sales and coordinating daily activities. Assist in planning all strategic and tactical marketing activities for all EBOS & MBOS.
• New Store & Mini Stores: Properties for stores in Potential Market +Area/ Negotiation with Owners/ Handover to Vendor Team for the make the store ready for operations Team after Final negotiations.
• Develop sales strategies, programs and plans to meet/exceed the sales targets and enhance company’s competitive position in the market. Manage a sizable team of Sales Managers/Sales Executive for new sales acquisition and account development via extensive sales activities monitoring.
• Inventory management. Ensure timely arrangement of stock on site. Defining re-order levels. Regular physical count. Feedback to company on hot sellers, their contribution to total sales. Order, Allocation & Replenishment of stock on Weekly, Monthly & Quarterly basis for all EBOS & MBOS.
In charge for sales of Electrolux Range of products Refrigerators, Washing Machines, Microwaves and Air- conditioner at Jaipur
To train & motivate distributor sales man, in shop demonstrators to achieve sales target. To work out the scheme to be operated in the market.
Marketing Management by making strategies related to Brand promotion. Ensure adherence to brand and store design at operations level. Handling in store promotions/outdoor promotional activities. Execution & Implementation of Marketing plans / Budgeting for all EBOS & MBOS outlets.
Planning and implementing the marketing strategy for all EBOS & MBOS (Store marketing) for upcoming new Products+ schemes. Work in coordination with demonstrators & provide inputs to improve sales through increased walk-ins.
First Division in PGDMM. Project done on Hutchison Whampoa Ltd.
Second Division
First Division In BTS. Project done on Tourism Business Scope in India