Thilda شاهين

• Brand Manager CHRISTIAN DIOR perfumes and cosmetics Lebanon
- Planned and implemented the brand strategy in the Lebanese market to achieve the objectives
- Determined the annual marketing plan (trade and media plan)
- Coordinated with Parfum Christian Dior Orient (PCDO) regional marketing department to plan and successfully implement all the new launches/PR and marketing activities
- Developed in-store promotions and ensured a perfect execution of the trade plan
- Organized makeup & skin care tours with the presence of Dior international makeup artists
- Managed and implemented BTL activities and coordinated with the advertising agency for ATL operations
- Determined, monitored and executed efficiently the Marketing Budget
- Analysed on a monthly basis the sell in, sell out, stock, ranking and market share
- Monitored closely the competition through market studies, price and strategy studies
- Worked closely with the sales manager to set sales objectives by door and accurate products forecasts
- Managed the training manager and supervised the annual training plan
- Coordinated with the logistic department to ensure on time products’ arrival
- Participated in new stores openings and negociated the best brand locations
- Managed the merchandising coordinator and supervised 30 beauty advisors on ground
- Built and sustained excellent relationships with the clients through regular and efficient market visits
- Ensured a proper brand image according to the guidelines in the Lebanese market
- Assisted to CHRISTIAN DIOR budget meetings in Dubai
- Attended CHRISTIAN DIOR ORIENT regional seminars

- Created and coordinated promotional catalogues distributed for more than 100, 000
units
- Created billboard campaigns
- Coordinated radio and TV campaigns
- Ad insertion in magazines and newspapers
- Created the in-store communication (windows, PLVs, banners..)
- Event organisation
- Coordinated between all the parties (advertising agency, buyers, photographers, creative, printing houses, distribution)
- Organized and participated in cast photo shooting
- Elaborated the marketing budget and marketing plan
- Performed market studies
- Performed studies about the return on investment of the marketing operations
- Achieved numbers analysis and adapted the communication strategy

Created monthly promotional offers and marketing campaigns (Flyers, ads)
- Followed up clients’ portfolio
- Ameliorated the distribution, reorganized the points of sales and performed sales
- Achieved the beauty advisors formation
- Elaborated the budget and the marketing plan
- Followed up month sales figures and stocks
- Performed market studies

Created marketing campaigns and promotional materials
- Validated the promotional folders respecting deadlines
- Met all the marketing interlocutors (media, product doctors, providers of services…)
- Briefed and debriefed the advertising agencies
- Updated the monthly reports and analyzed the market
- Studied the competition
- Elaborated the marketing plan (objectives, budget, strategy…)
- Participated actively in regional directors training (Bordeaux)

- Studied and analyzed the competition
- Updated and ameliorated the French website
- Created flyers and promotional brochures
- Analyzed and chose direct marketing projects (mailings, magazines, Newsletters...)
- Elaborated and updated the marketing budget
- Participated in the organization of marketing events (Dell exposition, London trip)