Abhilash Ananad

EFALP is a homegrown Agriculture Production Company, based in Abu Dhabi with farms located all across UAE. It has more than 13 years of experience in desert land farming, greenhouse farming, net house farming, and open field using fully automatic precision fertigation.
• In charge of the sales & marketing operations with a monthly turnover of 5M AED and attained a 27% YoY business growth, supporting organizational objectives; Engaged in trading during the 6-month off-season (May-Nov) and delivered 22% net profits.
• Devised innovative strategies for enhancing the sales growth of all product lines and navigated key account management activities, resulting in a 50% incremental revenue generation while maintaining a healthy profit margin.
• Performed ongoing market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve and sustained the business growth, ensuring the company’s dominance in the market.
• Conceptualized and scheduled training workshops along with rolling out coaching sessions for the team, leading to continued talent development and improved employee engagement; Redefined go-to-market strategy to deliver accelerated growth by leveraging industry platforms via channel partnerships.