Abhimanyu Kolar

Visual Merchandising Strategic Planning.
Design and Manage VM Communications.
VM Budgets.
New Store Roll Outs & Designing Visual Concepts.
Planning & executing monthly In-store promotions-PAN Mumbai (Big Bazaar, Food Bazaar, FBB & GenX).
Developing partnership with External Vendors / Agencies to ensure timely execution of all initiatives.

Key Deliverables:
 Heading complete strategic marketing and media planning (Print, Electronic & Mass).
 Managing In-store promotions planning for PAN Saudi Arabia (Central, Eastern & Western) and executing.
 Developing partnership with external vendors/agencies to ensure timely deliveries of marketing initiatives.
 Designing & managing ATL & BTL marketing activities and VM Budgets.
 Supervising new store roll outs, MIS and Sales tracking.
 Designing visual concepts, visual merchandising and branding.
 Interacting with existing vendors and exploring new vendors.
 Coordinating with marketing team for development activities, creating and establishing marketing network for enhancing market share in the assigned territory.
 Managing credit and finance facilities ensuring the transactions are as per budgets and policies.
 Executing operations with multi product line in compliance with procedures & systems, carrying out process & quality checks at defined frequencies & facilitating the material flow for smooth deliveries.
 Participating in effective short term and long term planning, ensuring optimal use of capacity and efficient deployment of manpower.
 Conducting warehouse inspections at frequent intervals and introducing timely preventive measures.
 Supervising Team & Group Leaders, Operator’s performance during shifts & providing guidance for efficient functioning and delivering quality product.
 Involving team in new product development, brand promotions and marketing strategies.
 Fostering clean, healthy & safe working environment and implementing methods for regular improvement.

Key Deliverables:
 Managed Print Media, Visual Merchandise & Branding.
 Handled new store roll outs, designed visual concepts, created and updated VM Manuals and vendors.
 Administered MIS, sales and VM budget monitoring
 Planned and executed monthly in-store promotions -PAN India basis.
 Worked in close coordination with the team leads for creating awareness among farmers about new modern agricultural technology (sustainable) and cost of production of various crops etc.
 Created and established marketing chain in the whole district.
 Entrusted with the responsibility of Tracking, coordinating, implementing and resolving all identified issues related to products and marketing.

Achievements:
 Applauded and appreciated for launching a New Proposition ‘Hamesha Extra’ more Stores in 2009.
 Won Best Visual Merchandising Stores Category - Asia Retail Congress 2009
 Awarded Best Marketing Campaign of the Year ‘Hamesha Extra’- Asia Retail Congress 2010

HOUSEFULL (RENAISSANCE HOME RETAIL PVT. LTD) - Manager. Visual Merchandising
8 Months (August 2007 - March 2008)
Job Description: Designing Visual Concepts, New Store Opening, In-store Branding, VM Manual, and Print Media & Vendor Management.

4004 INCORPORATED - Sr. Visual Merchandising (TL)
(STEVE & BARRYS UNIVERSITY SPORTSWEAR- USA)

25 Months (July 2005 - August 2007)
Job Description: Designing, Daily Visual Compliance Audits, Store Communications (communication with 196 stores daily in USA), VM Manual up gradation.

WINGS SALES PROMOTIONS - Asst. Branch Manager - Operations
12 Months (June 2004 - June 2005)
Job Description: Sales Promotion Activities, Conferences, Events, Making Budgets,
Client Servicing, Production.
Clients: ICICI Bank, Standard Charted, Sony TV, Dabur, Nestle, Ranbaxy, Gillette, Reckitt Benckiser, Level Up, IBM, Tata, Apollo Tyres, Kaya Skin Clinic, HDFC Bank, TI Cycles (Hercules), Wipro, Parle Agro.

RAMMS INDIA PVT. LTD. - Visual Merchandising Officer
12 Months (June 2003 - May 2004)
Job Description: Designing, Quality Control, Displays, Exhibitions, Conferences,
Product Positioning, Out door Advertising, Event publication, All types of printing.
Clients: HLL, Symantec, HP, Nerolac, Tata Indicom, Weekender, Nabeel
Perfumes.

DART (DYNAMIC ADVERTISING & RESEARCH TEAM) - Visualizer
16 Months (Feb 2002 - May 2003)
Job Description: Designing Press Releases, Product Packaging, Hoardings
(Trans light / Vinyl), Posters, Corporate Brochures
Event publication, Offset printing.
Clients: Tata Power, Tata Elexi, Tata Net, Tata Indicall, Megabowl
(Bangalore), Zero G (Bangalore) Syndicate Bank etc.

CNBC INDIA (TV 18 - Mumbai) - Visualizer / Animation,
10 Months (May 2001-Feb 2002)
Job Description: Daily News, Kya Masti Kya Dhum (Star Plus), Brand Champs - (Zee English) . Software - Inscriber, Harvard Graphics, Photoshop. 3D Max, etc.

GENESIS ADVERTISING - Visualizer / Production,
27 Months (Feb1998 - April 2001)
Job Description: V Cards, Corporate brochures, Display articles, Exhibition stalls, Tran's lights \[indoor/outdoor\] Posters, Offset printing, etc.