ABHINAV SETHI

Direct Composite Cylinder Division's operations with $30 million annual revenue, manage overall business: Top line and
Bottom line, while overseeing business development, sales, marketing, production & export functions.
▪ Deliver financial results of the businesses (P&L, balance sheet, budget, cash flow, etc.)
▪ Lead strategic initiatives for various mergers and acquisitions (M& A) and assess business growth opportunities.
▪ Spearheaded product expansion strategy (Short term & long term) and execution plan, launching composite cylinders (LPG
Type IV, Hydrogen, CNG Cascades) tailored to regional needs.
▪ Built and managed cross-border commercial teams, overseeing marketing, sales, product, and supply chain functions, leading
a team of 20 direct reports and 500+ in operations.
▪ Oversee plant operations and production strategy, ensuring quality output and on-time delivery while maintaining compliance
with ISO 11119-3, EN 12245 (EU), BIS standards and country wise certifications.
▪ Established new distribution and agency networks, supporting country-wise product rollouts and reducing market-entry lead
time by 30%.
▪ Steer sales and business development activities, increasing customer acquisition, strengthening channel partnerships, and
managing enterprise accounts across B2B, government and institutional sectors.
▪ Successful bidding, winning contracts / projects, Guide high-value tenders and institutional sales, building a pipeline of public
and private sector contracts in both domestic and international markets. Pre- and post-tender negotiations, responsible for
winning the contract and negotiations of contracts.

Market Expansion and New Market Development: Steered new product development and captured new markets across various countries, including GCC (Oman, Qatar, UAE, Bahrain, KSA, Kuwait), Africa, Sri Lanka, Bangladesh, and India, by recommending strategies to ensure business growth and profitability demonstrating the ability to identify and tap into new markets for a wide range of products.
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Product Launch and Portfolio Management: Launched new products, implemented re-pricing/repositioning exercises, and focused on key account management and portfolio selling.
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Sales Strategy, Revenue and Margin achievement: Developed, managed and ensure execution of a yearly sales strategy for export business to achieve the Sales targets for volume, turnover of 4 million $ and gross margins of 18% to ensure business growth.
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Business Development and Expansion: Led business development and marketing efforts for Lubricants (Aramco -Valvoline & HPCL). LPG/SNG, fuel conversion business, LPG ISO Tanks business, Propane, Cutting Gas. Aerosols.Set and implemented a marketing plan for each market for NGC brand development and achieve sales targets.
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Identified, evaluated & managed lubricant blenders and vendors in order to get most efficient option of quality and price.
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Advertising and Go-to-Market Strategies: Formulated advertising plans and go-to-market strategies for B2B and B2C segments, strengthening relationships with internal and external stakeholders. Explored innovations in products, processes, and practices.
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Strategy Development & Execution: Devised best suited sales & marketing policies/strategies & communicated the same to the team.
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Customer Relationship Management: Built/ maintained relationships with customers, providing training on Lubricant /other product application in various segments, information, and resolving issues. Developed proactive plans to prevent future concerns, maintaining healthy customer relationships. Liaised with HPCL & other technical consultant in formulating products as per specific customer needs and back it up with technical services for the customers/distributor to ensure customer satisfaction.
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Market Analysis and Intelligence: Monitored competitive market trends, conducted business intelligence research, and ensured market penetration through strategic sales planning and adjustments. Gathered market intelligence to forecast future trends.
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Project Management: Led and developed special projects, including Auto Gas, FGR (flare gas recovery), Natural Gas Equipment, and other non-LPG product lines. Demonstrated technical expertise in product specifications, competitors, and market substitutes. Key member in NGC Khazaen Truck Rest area Project of 2.8 million $.
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Market Research & Opportunity Identification: Conducted market research, assessed market size and identified new product opportunities.
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Competitive Analysis: Constantly monitored competition & proposed effective countermeasures to maintain/ enhance company's position.
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Financial Management & Reporting: Collaborated with the finance department to manage and maintain cash flow, improve debtor days, and minimize financial risks. Prepared and presented comprehensive monthly financial reports and recovery plans.
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Inventory & Stock Management: Coordinated with the supply chain department to maintain adequate stock levels, ensuring business efficiency and alignment with market needs. Worked with procurement & HPCL, Lube Blenders to manage lubricant stock in line with company policies to minimize inventory levels and financial risks.
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Digital Transformation: Developed social media marketing and digital marketing strategies, including launching a mobile app for e-commerce and a digital dashboard for distributors.

, market expansion and capture new markets for business growth and development across diverse regions including GCC (Oman, Qatar, UAE, Bahrain, Kuwait), Srilanka, Bangladesh, and India
•Identified and tapped new markets for all the products including Lubricants, Propane, LPG, MS, HSD, NC +, D Cylinder, Composite, Aerosol, and Gas Projects in UAE, India, Africa and Oman. Drafted, monitored, and assessed the business development plan in conjunction with the Senior Sales Manager, organized regional & divisional sales operations.
•Brought LPG/SNG, fuel conversion business, LPG ISO Tanks business by steering business development & B2B Marketing efforts.
•Developed various social media marketing and Digital marketing including Apps and dashboards for lead generation.
•Launched mobile app for e commerce, and digital dashboard for distributors to improve customer satisfaction.
•Develop various communication materials, supervise the application/revision of the brand guidelines, and communication materials developed by the affiliates/partners for management approval and build brand equity through brand strategy.
•Planned and executed strategies for business expansion through information gathering, data analysis using Python/R, competitive analysis, strategic plan formulation, identification of value proposition, sales budgeting and action plan initiatives and implementation.
•Formulated advertising plans, reviewed activities of product lines, performed market assessment and ensured deeper market penetration by driving go-to-market strategies and strengthened relationships with internal /external stakeholders.
•Monitored & assessed competitive market trends, macro markets, customer preferences and conducted business intelligence research.
•Launched new products with focus on re-pricing / repositioning exercises, positioning, ROI, key account management, portfolio selling.

revenue opportunities through strategic planning and execution of sales initiatives for realizing the profitability targets for Industrial gases, Propane, cutting gas & Bulk LPG in UAE and Oman region.
•Orchestrated Business Planning - lead annual and quarterly budget activity (volume and cost) and 5-year business plan.
•Led Gas Contracts; ensured receivables for packaged, bulk LPG and industrial gases through ISO Tanks in UAE and Oman region.
•Conducted research on emerging trends within assigned industry, analyzed data to write reports, and presented to panel committee.
•Monitored the GCC gas market on regular basis to gather and present the market and competitive intelligence data to management.
•Tracked the new developments, upcoming projects, and industries and offer innovative solutions as per their requirement to maximize business unit revenue and margins. Oversaw market & competition analysis, market development, regulation, and country deep-dives
•Led initiatives for cost optimization, ROI, identified & developed new vendors, built market intelligence, international price index.
Highlights:
•Improved the topline by 32% and bottom line by 18%, thereby achieving the sales budget of company
•Steered successful contract in highly competitive GCC Market, thus increased the profitability of business unit and generated additional sales volume of LPG bulk for approx. 700 KL/ month with a gross profit of 29%.
•Ensured nil gap between demand and supply with the yearly growth of 23%.