Assistant Manager - Content Marketing
MakeMyTrip India Pvt Ltd
Total des années d'expérience :4 years, 0 Mois
Mobile
• Responsible for funnel content creation and upgrading
• Part of the UAT team for testing iOS, Android apps and WAP site
• Work closely with product manager towards UI improvements and placement of ads and funnel tips
Social Media
• Part of the team responsible for creating the monthly social calendar of MakeMyTrip, with a judicious mix of creative and transactional posts across Facebook, Twitter and Pinterest
• Creating teaser posts with URLs and tracking codes for various social accounts
• Analysing MoM post’s performance for better understanding of user behaviour/ preferences and aligning it with future social calendar
Digital Marketing:
• Strategizing On page SEO for http://travel-ideas.makemytrip.com
• Responsible for lead generation through query forms, sidebar widget, SEO traffic and comments on blogposts
• Spearhead the project of increasing online queries and transactions by promoting popular events through an event calendar
• Responsible for reputation management on communities like Mouthshut, Tripadvisor and on company blog
• Optimising home page real-estate with inventory of trending and topical stories
• Aligning social promotion and tweets with daily series of internal mailers
Content Generation
• Handling a network of freelance travel writers including hiring, training, generating topics, keyword research and overlooking editing, image-uploading and publication; editing and publishing Hindi blogs too
• Create and whet content for daily business requirements like Emailers, Banners, campaigns, social, SEO, CRM and authoring blogs (http://travel-ideas.makemytrip.com/author/abhishek-mishra/)
• Understand consumer behaviour through various methods, share insights and innovate/differentiate products accordingly
www.studyplaces.com Duration: 12 weeks
• Scope: Developing a holistic understanding of Landing pages and online advertising including carrying a research among our clients
• Wrote content for various articles College pages, E-mailers and landing pages, learning & applying basic SEO
Trainee Copywriter EURO RSCG Advertising Ltd Duration: 12 weeks
• Scope: Worked as Trainee Copywriter on clients like Voltas, Lacoste, Dabur and Mortein
• Wrote E-Mailers for Net4India & content for Voltas Brochure, which were executed
Key responsibilities: End to end content creation and marketing for studyplaces.com and eduignite.com
- Created content for mass-mailers, client banner ads, Landing Pages, Microsites, Fortnightly Newsletter and SMO activities for www.studyplaces.com, India’s then leading education portal to generate organic traffic & leads
- Conceptualised and created content for website, corporate brochure, posters & marketing communiqués for establishing corporate Identity of EduIgnite - the incumbent career counselling unit of Educomp
- Ensuring positive feedback and PR through offline marketing in various education events including interaction with Press, vendors, schools, stakeholders and other SBUs of Educomp
- MBA in Marketing with additional credits in operations. - Pursued my summer internship in online marketing and content writer in studyplaces.com - Founder member of Markit, (marketing club of IBS, Gurgaon), responsible for its calendar and events across the year - Conceptualised, executed and co-anchored STRATAGEM, the final event of Markit club at annual fest Blitzkrieg (IBS)
- Six Sigma Green Belt trained professional from Benchmark Six Sigma (17th to 20 Feb 2010 at India Habitat Centre, New Delhi)
2004-2007 GJU (Hisar) Bachelors in Mass Communication 55.46% 2003-2004 DAV Public School Higher Secondary (Non-Medical) 63.8% ADWARDS & ACHIEVEMENTS