Asst. Manager
ADIB
Total years of experience :17 years, 6 Months
all RM-Customer engagement communications.
•Regular deep dive analysis on revenue, acquisitions, attrition of high net worth customers.
•Presenting YTD Sales and liability balance performance to the higher management on a monthly basis.
•Derive New to Priority Banking/Investments customers and suggest steps to boost the trajectory.
•Analyse opportunity evaluation from the available Priority customers’ portfolio for further cross-selling opportunities.
•Through the Leads Management Process, assign the leads received from various channels-Online, Social Media, Walk-in, Call Centre, etc. to RMs and get the customers on boarded/upgraded to required segments.
•Act as point of first reference for all customer service related inquiries and work collaboratively with colleagues to address any issues that may arise.
•Manage escalated Priority Customer complaints and getting them resolved within the agreed TAT along with relevant stakeholders.
•Meet branch walk-in customers and attend their concerns and queries if needed.
launched an iPhone campaign to promote Mobile Banking activation and increase usage such as fund transfer and bill payment, etc.
•Liaising with the e-banking & complaints team for any customer issues, queries, and concerns.
•Send out monthly Priority Benefit emailers to all Priority customers via Shared Priority Banking mailbox.
•Managing and circulating weekly e-activation deck to the key stakeholders across ADIB.
•Conducting UAT for any new release/version of Mobile/Internet Banking.
•Primarily involved in digital channel and priority banking customers’ migration from Barclays to ADIB.
•Creating e-Banking training decks for RMs, front-end staffs and offshore call center teams.
•Successfully soft-launched simplified version of ADIB Online Banking with better navigation, features, and functionality.
•Managing the Priority Proposition-Diamond/Gold Banking for the expatriate segment which includes developing and managing benefits for the priority customers.
•Launched several campaigns on NTB acquisitions and cross-sell opportunities for existing priority customer base.
•Launched an 8 month long Sales Campaign along with creating campaign theme, designing the certificates, campaign launch posters, web carousals.
•Working closely with Head of Liabilities & Propositions on creating Marketing collaterals, Training materials, Proposition Manual, and Processes.
Digital Channels
Management System: Managed the content changes across entire Barclays.ae website, editing, proof reading new content, new page creation and publishing to live site using Barclays preferred Content Management System.
•Google Analytics: Added tracking codes on online product campaigns, tracking and analysing web traffic for Barclays.ae site.
•Adobe Photoshop and Illustrator: Created banners, retouching images for online banking and public website for different product offers and promotions for different channels.
•Recommended options of presenting the web-content to the key stakeholders for better web-content visibility with more ease in navigation.
•Conducted UAT for Mobile and Tablet Banking, identifying and resolving defects liaising with the development team.
•Barclays Mobile Banking app launch: Worked closely with Head of Digital Channels for Barclays UAE Mobile Banking app development, feasibility analysis, UAT, promotional creatives till launch along with constant updating of ATM/Branch locator and Barclaycard offers in the app.
•Successfully created and launched logo for the Barclays’ Online Global Strategy hub.
•Briefly worked on Social Media segments as well for promoting Barclays UAE.
and coordination of marketing strategy for company's offshore segment for new vendor and partnership for product promotions.
•Representing marketing team for weekly strategic marketing meeting, monthly campaign planning meeting.
•Monitor campaign leads incoming, competitor analysis, and track market trends to identify the future business opportunities.
•Managing and generating all technical product information to be applied to all aspects of digital marketing.
•Support MR Team in research to support and define the brand and digital marketing strategy.
and implemented a successful project study on the production plant viability and the company’s brand value within India.
•Showcased the research results to the top management.
•Analysed and structured reports for product strategies to help customize the production and supporting the regional heads of other branches.
•Developed a comprehensive database with market-specific research results.
e-pitch books and presentations using client specific applications to brand company products for sales and e-marketing as per the US clients’ requirements.
•Critical and strategic placement of soft elements such as text, graphics, charts and plugged-in features in the decks.
•To develop effective brand synergy through creating, strategic placement and working closely with the offshore marketing team.
in order to determine production requirements and to evaluate current production estimates cum outputs.
•Train new employees on equipment operations, work and safety procedures.
•Supervision and coordination of all activities related to the production shifts to maximize productivity and minimize cost, wastage while maintaining print quality and floor decorum.
courses: Analytics – Beginner, Advanced, Google Digital Academy,