Marketing & Communications Coordinator
Western International Group
مجموع سنوات الخبرة :11 years, 7 أشهر
Brands in control under Western International Group:
GEEPAS (Consumer Electronics)
Royalford (Kitchenware & Homeware)
Clarkford (Watches)
Younglife (Innerweare & Undergarments)
Nesto, (Hypermarkets, Department Stores)
Shoepoint (Shoes & Accessories)
Babyplus (Baby products & Accessories)
Key responsibilities include managing effective and engaging relationships with all brands under Group, coordinating short- and long-term strategies for the brands, managing and implementing a year around active calendar of marketing activities, conceiving store promotion & activation programs, and driving PR, digital and social media initiatives, which will build the brands & drive measurable growth in footfalls and sales by deciding the types of promotions and selling techniques.
• Develop and implement appropriate strategies by selecting, segmenting and targeting markets, and promoting products and services to those markets.
• Identify and analyse the brand's strengths and weaknesses, and respond to opportunities and threats in the marketing environment.
• Leading a team of 8 people, functioning as an advertising agency handling the Group's marketing collateral, activities, and campaigns.
• Set goals for market share and growth.
• Undertake marketing audits to monitor sales performance.
• Develop go to market plans for new products and services.
• Work out an approach to pricing and set prices for products and services.
• Providing strategic marketing & active promotion plans
•Led national marketing campaigns (comprised of branding campaigns, promotions, product/service launches, trade show, media and PR initiatives) of Western International Group brands
The MSc in Project Management is designed to provide me with the practical skills and theoretical background to become a reflective practitioner able to initiate and implement change and make valuable contributions to industry and society
Skyline University of Sharjah, U.A.E (Graduated Sept 2009) Bachelors in International Business