Abidur Rahman

Marketing & Communications Coordinator at Western International Group

• United Arab Emirates - Dubai
• My current job since October 2012

Brands in control under Western International Group:

GEEPAS (Consumer Electronics)
Royalford (Kitchenware & Homeware)
Clarkford (Watches)
Younglife (Innerweare & Undergarments)
Nesto, (Hypermarkets, Department Stores)
Shoepoint (Shoes & Accessories)
Babyplus (Baby products & Accessories)

Key responsibilities include managing effective and engaging relationships with all brands under Group, coordinating short- and long-term strategies for the brands, managing and implementing a year around active calendar of marketing activities, conceiving store promotion & activation programs, and driving PR, digital and social media initiatives, which will build the brands & drive measurable growth in footfalls and sales by deciding the types of promotions and selling techniques.

• Develop and implement appropriate strategies by selecting, segmenting and targeting markets, and promoting products and services to those markets.
• Identify and analyse the brand's strengths and weaknesses, and respond to opportunities and threats in the marketing environment.
• Leading a team of 8 people, functioning as an advertising agency handling the Group's marketing collateral, activities, and campaigns.
• Set goals for market share and growth.
• Undertake marketing audits to monitor sales performance.
• Develop go to market plans for new products and services.
• Work out an approach to pricing and set prices for products and services.
• Providing strategic marketing & active promotion plans
•Led national marketing campaigns (comprised of branding campaigns, promotions, product/service launches, trade show, media and PR initiatives) of Western International Group brands