Product Marketing/Business Development Manager
BrandPort International Advertising and Media Innovations LLC
Total years of experience :13 years, 0 Months
As Business Development main duties were:
- Analyse and understand the dynamics of the UAE Advertising markets
- Prepare well thought out strategies to identify new Clients and opportunities, to win profitable projects in the aforementioned markets
- Meet with the key decision makers and influencers in Client organizations to continue to nurture and grow both new and existing relationships, and manage them effectively
- Understand the main drivers of the client businesses, their strategies, competitors and the business environment
- Prepare strong capability statements, Client specific marketing plans, presentations and other marketing documents
- Identify organisations with whom it may be possible to form alliances/JVs with in order to realise competitive advantages
- Manage the Business Development team in order to prepare and issue strong technical and financial proposals on time to win profitable projects
- Raise and maintain company’s profile and position in the market by ensuring strong and timely delivery, publicity and other methods
- Effectively report on the progress of the Business Development across the different sectors
- Actively participate and contribute to the effective management and success of company’s business
- Coordinate with Managers and staff across the business to ensure a coherent development of the business and opportunities
- Contribute to developing, maintaining and implementing Management System standards and procedures for services to clients
- Ensure the timeliness, quality, consistency and value of deliverables produced for company clients
- Proactively develop and implement Quality Assurance and Risk Management, including identification of potential problems prior to them arising and providing cost effective solutions
- Assist other managers in the continuous development of their operations
- Coordinate the training and technical development of the team
- Develop and mentor other staff identified by the Line Manager
- Any other responsibilities assigned by the Line Manager
-Attend industry functions fairs and seminars, and provide feedback
As Product Marketing Manager main duties were:
- Together with the product team, educate both internal and external stakeholders on the product features and benefits.
- Create content (e.g. sales documentation, product videos, website copy, blog posts, and other forums) to articulate the benefits of the products to the world.
- Assist sales on calls when appropriate to provide deeper dives into the product.
- Speak and present both internally and externally to promote the story of the product.
- Measure and optimize the buyer journey as it relates to product feature adoption and usage.
- Perform competitive research and help position them to win more customers.
- Collect and analyze data that supports solutions in the market to buyers.
Succesfully completed projects for: EmiratesNBD, Mashreq Bank, Emirates Islamic Bank, Yas Waterworld, Mazda - Oman, Honda- Oman, Al Nabooda Automobiles - Porsche, AW Rostamani - Nissan, MAF- Magic Planet, UAE Ministry of Interior, Cozmo Travel, Azadea - Pulp Juice Bars, RTA - Marine Transport, Vitaene C just to name a few.
Had my internship at Memac Ogivly advertising and Public Relations agency.
During my internship, I worked closely with the consumer( Coca-Cola), technology(Samsung) and
corporate teams. Some of my responsibilities included research, reports, media
relations, events organisation, drafting features and press releases.
Was working as a promoter in GITEX on behalf of Canadian University of
Dubai (CUD).
My main responsibilities during GITEX were: Distributing CUD flyers to
visitors, explaining about university and it is benefits and making sure they
sign up for next term.
I have managed a computer store for a year. I have some experience in computer store management. My responsibilities were:
- Interactions with customers (from introduction to the closing the sale);
-Daily financial and stock reports;
-Analyzing market for market trends, competitors pricing models, etc.
