Head of Digital Marketing
Pro Digital Mind
Total years of experience :15 years, 5 Months
I am responsible for planning, developing, and executing strategies to increase the online visibility and success of a business via digital tactics such as SEO, social media marketing, content marketing, design, and email marketing. I will be responsible for overseeing the research, development, and implementation of all digital marketing campaigns, ensuring that they meet the client's expectations. also devise effective digital marketing tactics to generate leads and increase website traffic, evaluate performance, and provide direction and feedback to digital marketing teams. Additionally, they must stay up-to-date on current digital trends and technologies and use them to the advantage of the company.
• Managing a team of seo and digital marketers.
• Allocating weekly and monthly targets to team members and regular review.
• Planning and getting things done with the involvement of other departments like SEO, SEM, website designing and development.
• Planning for content which is highly consumable and get natural back-links.
• Checking overall websites health and suggest areas of improvement.
• Creation of useful dashboard’s for Sr. management.
• Finding-out new and emerging markets for business.
• Auditing of websites for SEO factors and suggests appropriate change to make them in-line with latest and future algorithmic changes by major Search Engines.
• Regular analysis of Google Analytics and Webmaster tools data and keep updated sites.
• Keep a check of budget spent across advertising channel and make sure better ROI.
• Work with Designers to make website user and search engine friendly with latest trends.
• Tracking metrics such as revenue, average order value, and ecommerce conversion rates and create actionable marketing plans.
• Planning and getting things done with the involvement of other departments including content, website designing and development.
• Meetings with seo and digital marketing clients to understand their requirements and taking feedbacks.
• Regular discuss with clients through call, chat and email to provide updates and progress reports.
. Devising strategies to drive online traffic to the company website.
. Tracking conversion rates and making improvements to the website.
. Developing and managing digital marketing campaigns.
. Utilizing a range of techniques including paid search, SEO and PPC.
. Overseeing the social media strategy for the company.
. Managing online brand and campaigns to raise brand awareness.
. Improving the usability, design, content and conversion of the company website.
. Responsibility for planning and budgetary control of digital marketing.
. Evaluating customer research, market conditions and competitor data.
. Review new technologies and keep the company at the forefront of developments in digital marketing.
Roles & Responsibilities:
. Search Engine Optimization (SEO)
. Social Media Marketing (SMM)
. Onpage and Offpage Optimization
. Web Analysis
. Affiliate Marketing
. Lead Generation
. Market Research
Roles and Responsibilities:
. Lead Generation
. Market Research
. Secondary Research
. Data Mining
. Web Research
. SEO: Off-Page Optimization
Physics and Chemistry
MS Office, Internet and Tally
