عبير Farha

- Content creation & strategy for all social media platforms
- Blog curation (Including hiring qualified freelancers whenever needed, inputting SEO techniques to gain organic traffic and rank higher etc...)
- Constantly search for, find and follow up with popular publications, musicians & YouTubers to review Roadie 2 & Roadie Bass
- Monthly reports & analysis

• Developed social media strategies including content creation, community management, influencer relationship management, social advertising, listening reports, and KPI analysis

• Co-launched the discipline in Lebanon
• Developed social strategies and managed various clients including GROHE, Volvo, UNDP and ABC
• Managed resources, budgets and timeline across multiple projects for local and regional accounts
• Coordinated with designers, copywriters, creative directors and account teams to create brand identities on social media, Facebook campaigns and Facebook applications
• Serving regional offices with pitch strategies, content creation and influencer management relationship plans

• Implemented and developed online marketing strategies for existing and potential clients
• Managed and optimized Facebook and Google Adwords campaigns
• Community Managing for multiple clients

- Research & contact publishers (websites) regarding their media kits & rate cards, negotiating prices and networking.
- Plan, coordinate & execute effective social media campaigns on all platforms including Facebook, youtube, hotmail, msn, google ads and google adwords.