Alumni Support / Corporate Relations Manager
Nawaya
Total years of experience :15 years, 8 Months
Nawaya is a non-government organisation based in Lebanon. Its mission is to empower youth in Lebanon. One of its programs is the Innovation & Entrepreneurship Lab, it is a program that is funded by UNICEF.
• Followed up with youth projects after piloting their businesses by identifying their needs and providing them with mentorship and additional training.
• Built long term partnerships with potential donors and corporate sponsors. Provided them with regular updates on the youth and their projects.
Wordsearch is a global full-service marketing and branding agency that specialises in communication for real estate. Wordsearch has built the brands for some of the world’s most iconic real estate projects such as One World Trade Center, The Shard, Tapei 101 and Masdar City.
• Managed the advertising and marketing for real estate projects such as Hidd Al Saadiyat, Masdar and Bloom Properties. This included press ads, emailers, online digital banners and website development.
• Worked on the advertising campaign for Masdar GITEX
• Helped drive the growth for the Middle East operation.
Worked as an account director at SapientNitro, a multinational advertising agency.
• Assisted the managing director with the set up of the agency.
• Managed the communication for Galaxy, Flutes, Promises and Jewels.
• Received briefs from clients, coordinated with the client throughout the day sharing quotations and timelines for the various projects.
• Briefed the creative team, developed scripts and ideas for the various TVCs.
• Project managed and produced all the TVCs, animatics, press ads, outdoor and BTL.
• Worked as a TV producer on the TVCs, coordinated with the production house.
• Worked as a print producer on press ads and outdoor communication, briefing retouchers, designers and illustrators.
Worked as an account director at Euro RSCG; managed the communication for brands such as Peugeot, Sephora, Vichy, Chalhoub corporate, Sanofi Aventis, Coty Fragrances, Danone Baby Nutricia, Schoering Plough and Air France.
• Supervised the account managers within my team; guided them and helped with the workload.
• Trained and gave advice to the team members on how best to handle the projects.
• Built positive, loyal relationships with respective clients.
• Problem solved when necessary, keeping a positive attitude and leading the team.
• Developed marketing strategies, brand strategies, brand identity and architecture.
• Generated innovative ideas for brands so that they stand out in the market.
• Worked on advertising campaigns from initial briefing, to creative inception and final execution.
• Placed in systems internally and in dealing with client so that the projects flow more smoothly.
• Union Properties, Dubai, UAE
Assistant Manager - Advertising 8/2007-7/2008
Headed the advertising division handling all Union Properties communication, reporting to the Chief Marketing Officer.
• Reorganised the department, took charge of pending jobs and got them finalized.
• Coordinated with the marketing manager on 2008 marketing and communication plans.
• Developed a UP awareness campaign ‘Property Development for You’ for 2008.
• Updated various UP brochures keeping them in line with company standards.
• UPTOWN Mirdiff promotional campaigns were created for radio, press, outdoor and BTL.
Handled the communication for Samsung, Showtime, Dubai Shopping Festival, Global Village and the Sheikh Mohammed Establishment. Managed a team of account executives.
• Developed the Brand Ideas for Global Village 2006 and Sheikh Mohammed Est. using the Leo Burnett 4Cs strategy. Successfully launched DSF and GV communication for 2006.
• Proposed innovative promotional ideas for GV. This brought in a lot of customers to the venues.
• Showtime 2006 launched ShowBox which was a ground breaking product in the region. We produced teasers for TV that had hundreds of customers ordering the product. The units were sold out within a week.
• Developed a campaign in 2007 for the Showtime re-launch to compete with free to air television.
• Worked on mobile phone press ads and animations for Samsung Middle East and North Africa.
• Trained the three account executives in my team.
Managed accounts such as Axiom Telecom, Axiom Plus and Cosmopolitan Cosmetics (Rochas, Gucci, Montblanc).
• Extensively researched each mobile phone/product to see how it could stand out from its competition.
• Created extremely eye catching, humorous and creative advertising that stood out in its category.
• Worked on an in-depth analysis of competitor strategies (i.e. Aptec, Fono)
• Successfully managed a lot of promotional jobs within very short periods of time.
• Motivated and trained the account executive.
• Produced documentaries, advertisements and multi media projects for Al Maha resort, Al Naboodah, Qatar Airways, Emirates Airlines and various others.
• Oversaw projects from concept stage until final online edit.
• Handled television commercials from pre-production stages until final online edit. I worked on multinational accounts such as Proctor and Gamble (Pantene and Fairy) as well as local Lebanese accounts such as Sukleen, Musar wine and Vape.
• Gained experience in organising shoots, developing cost estimates, supervising edits as well as giving creative input. Supervised post-production of TV ads in the UK.
• Worked on the advertisement’s concepts and its execution. Developed storyboards and scripts.