Jamal Elghandour

Mandara Holding is a well-established investment & holding company with a diversified line of business, including: Equine, F&B, Oil&Gas, Real Estate, Advertising and Consultancy

Role:
- Research/use KPIs to increase profitability and decrease costs
- Project management in terms of project evaluation, internal job costing, and resource tapping
- Manage and mentor personnel
- Maintain and reinforce the company values and image
- Keep CEO/shareholders up to date with operations
- Actively work new business development and client acquisition
- Optimise marketing objectives to maximise income/sales
- Stay up to date with best industry practices
- Develop and manage relationships with members, clients, developers, consultants, suppliers & contractors
- Continuous monitor of competitor activities
- Prepare/implement out of the box strategies to penetrate new markets
- Manage all advertising material (both offline and online) SEO, Behavioural analysis, Data mining, etc..

Worked on Head&Shoulders and Bel Cheese (Kiri and La Vache Qui Rit).

Role:
- Actively assisted in new business development and client pitches
- Translated client’s marketing objectives to creative strategies
- Devised 360 advertising campaigns based on the set strategies
- Assured scalability of campaigns across the line (ATL, BTL, DM and digital)
- Hands-on from concept to completion
- Presented new ideas, strategies and creative direction to clients
- Communicated confidently with senior level clients and agency teams
- Provided insightful proposals towards market trends
- Acted as a brand guardian for assigned brands by monitoring brand usage on collaterals, updates, co-branding issues and guidelines
- Managed and mentored allocated creative team
- Maintained and reinforced the project brand identity
- Connected with design trends, emerging media, innovation and external players
- Worked closely with client servicing and senior management towards set goals
- Ensured that the creative product remained leading edge

Worked on Al ArabiyaTV, Canar, Coca Cola, Etisalat, Ford, Masterfoods, Nescafe, SabaFon, Siemens, Sony and Thuraya.

Role:
- Managed, and directly mentored design staff
- Ensured visual and interaction design work is on par with the best in the industry
- Lead new business pitches from conception through to final presentation
- Identity design including logos and styleguides
- Contributed to the insights and direction of Creative Briefs
- Recruited new visual design talent to help build up and retain one of the best teams in the business.
- Handled crerative staff evaluations and administration for directs

Worked on 3M, British American Tobacco, Cellis, Café Rio, Monoprix, Nokia, IKEA, Sohat, Volvo and Procter & Gamble (Pantene, Pringles, Fairy and Fragrances).

Role:
- Conceived and executed high-end conceptual, design, identity, and brand marketing solutions for clients across a range of digital platforms including Web, intranet, extranet, mobile, and kiosks
- Managed, and directly mentored design staff
- Ensured visual and interaction design work is on par with the best in the industry
- Lead new business pitches from conception through to final presentation
- Identity design including logos and styleguides
- Contributed to the insights and direction of Creative Briefs
- Recruited new visual design talent to help build up and retain one of the best teams in the business.
- Handled creative staff evaluations and administration for directs

Worked on Cross Pens, Ericsson, Range Rover, Sanyo, Sony and Toyota.

Role:
- Co-ordinated with the Account Management team to discuss the client's requirements
- Pitched ideas to clients
- Commissioned photographers, artists or film-makers to work on projects
- Attended meetings at production houses and with other directors
- Worked in editing suites to oversee the finished product