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Abubaker Yousif, Merchandising & CRM Manager

Abubaker Yousif

Merchandising & CRM Manager·Abdullah Alothaim

Saudi Arabia

Master's degree, MARKETING MANAGEMENT

Work experience

Total years of experience: 5 years, 1 months

Merchandising & CRM Manager

January 2019 - January 2020

Abdullah Alothaim

Riyadh, Saudi Arabia

January 2019 - January 2020

- Build E-commerce website and application from scratch.
- Manage the website and mobile application.
- Analyze and report on performance metrics of digital campaigns and set up test plans to improve the campaign performance.
- Work closely with product manager to build superior customer experience (UX) through the Application and ease user interface (UI) experience.
- Making plan to leveraging Application placements to give exposure to promotions, Suggest new features.

Company industry:
Internet & E-commerce
Job role:
Marketing and PR

digital marketing specialist

December 2018 - February 2019

JOLLYCHIC

Riyadh, Saudi Arabia

December 2018 - February 2019

Plan and execute all digital marketing, including SEM, marketing database, email, social media and display advertising campaigns. - Forecast marketing campaign growth and ROI for marketing campaigns.
- Use Google Analytics, Google AdWords, and other relevant sites
- Drive traffic to website & Application.
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights.

Company industry:
Internet & E-commerce
Job role:
Marketing and PR

digital marketing specialist

January 2018 - December 2018

Almanarah

Riyadh, Saudi Arabia

January 2018 - December 2018

- Build promotional pages and incentives via sophisticated online tools.
- Working with leading marketing and analytics platforms
and tools, including AdWords, Google Analytics, Odoo
analytics, etc.
- Working closely with the development team to ensure that
the site is optimized in terms of merchandising.
- Working closely with the category managers to promote
their items through CRM channels (Notifications & Email
marketing).
- Execute Google Search campaigns based on search
volume, category supply and company focus.
- Execute Google Display campaigns & App install based on
category supply and company focus.

Company industry:
Internet & E-commerce
Job role:
Marketing and PR

WEBSITE & APPLICATION MERCHANDISER

January 2016 - December 2017

Amazon - United Arab Emirates

Riyadh, Saudi Arabia

January 2016 - December 2017

- Build E-commerce website and application from scratch.
- Manage all the website and mobile application strategy.
- Analyze and report on performance metrics of digital campaigns
and set up test plans to improve the campaign performance.
- Work closely with product manager to build superior customer
experience (UX) through the Application and ease user interface
(UI) experience.
- Making plan to leveraging Application placements to give
exposure to promotions, Suggest new features.

Company industry:
Internet & E-commerce
Job role:
Marketing and PR

digital marketing specialist

January 2015 - December 2016

Mercatovip.com

Riyadh, Saudi Arabia

January 2015 - December 2016

- Plan and execute all digital marketing, including SEM, marketing
database, email, social media and display advertising campaigns.
- Forecast marketing campaign growth and ROI for marketing
campaigns.
- Use Google Analytics, Google AdWords, and other relevant sites
- Drive traffic to website & Application.
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns,
and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance
based on the insights

Company industry:
Internet & E-commerce
Job role:
Marketing and PR

Education

University of peopleMultimedia University

December 2019

December 2019

Master's degree, MARKETING MANAGEMENT

Malaysia

courses: 2014 Certificate. VOLUNTEER EXPERIENCE OR LEADERSHIP - Project Manager, Arabian Night Event, Multimedia University, Malaysia, (15-January-2014). - Project Manager, 3 Days Around the World Event, Multimedia

University of peopleMultimedia University

December 2019

December 2019

Bachelor's degree, MARKETING MANAGEMENT

Malaysia

courses: 2014 Certificate. VOLUNTEER EXPERIENCE OR LEADERSHIP - Project Manager, Arabian Night Event, Multimedia University, Malaysia, (15-January-2014). - Project Manager, 3 Days Around the World Event, Multimedia

Skills

E-COMMERCE
Expert
E-COMMERCE
Expert
FEATURES
Intermediate
FEATURES
Intermediate
HP-UX
Intermediate
HP-UX
Intermediate
PRODUCT MANAGEMENT
Intermediate
PRODUCT MANAGEMENT
Intermediate
USER INTERFACE DESIGN
Intermediate
USER INTERFACE DESIGN
Intermediate
WEB SITE PRODUCTION
Intermediate
WEB SITE PRODUCTION
Intermediate
ADVERTISING
Beginner
ADVERTISING
Beginner
COM
Expert
COM
Expert
CRM
Intermediate
CRM
Intermediate
DATA ANALYSIS
Beginner
DATA ANALYSIS
Beginner

Languages

Arabic

Expert

English

Expert