CEO Chief Executive Officer
BlueFox International
Total years of experience :18 years, 4 Months
Chief Executive Officer for BlueFox International's Pakistan operations. Responsible for P&L and all aspects of the business.
•Re-launching a small agency in a start-up environment, focusing on digital marketing for telecom verticals.
•Design a comprehensive marketing and business development strategy for clients.
•Set-up the digital verticals for Social Media Management, E-Commerce, and Google Partner Programs.
•Mentoring Telecom based start-ups from Silicon Valley on opportunities in the MENA region.
•Clientele includes UnionPay, UC Web Browser, TrueCaller App, Metro Cash & Carry and Nurpur.
Heading a team of marketing managers and sales managers, crafting the launch strategy for devices (Smartphones, Tablets, Mobile Broad Band) to ensure successful roll-out for 4G services in Pakistan.
Managing all ATL and BTL marketing for smartphones and Mobile Broad Band devices rolled out on the network.
Harnessing partnerships with leading device vendors and distributors in Pakistan.
Successful launch of white-label 4G smart phone ‘M811’ over Zong network and retail market, complete ownership of 360 degree marketing campaign, end to end ownership of project including P&L responsibility.
Led the Mobile Broad Band device launch with complete marketing and product responsibility and Distributor channel development.
Working closely with IT/BI teams, analyzing handset data and driving insights for future launches.
Increased number of vendors on panel from 03 to 10 and endorsed more than 40 smartphones for Zong customer base.
Currently, Product Marketing Manager for Mobile devices from November 2011.
Account Manager in Laptop Division, MENA Team, in Global HQ (Seoul, S.Korea).l from November 2010-11.
Category Head (AM) - IT Marketing in Pakistan office from July 2009 to October 2010.
Samsung Global Scholarship Recepient from August 2007 - June 2009 at Samsung Global HQ (Seoul, S.Korea).
Acting Account Manager for 5 telecom operators for Pakistan, managing sales to operators and large corporates.
Crafted and deployed the sales model for telecom operators including product roadmap for 2012-13.
Reached #1 smartphone in market share (Q1, 2012) with Galaxy Y sales.
Successful Co-launch with Operators for Galaxy Note2 (Oct 2012) and Galaxy S4 (May 2013).
Reaching highest number in history for sales through operator channel for Galaxy S4.
Secured tender from Punjab IT Board (PITB) for 2, 000 android phones for anti-dengue project.
Master Trainer certified from Samsung HQ Korea, crafted and executed ‘Train the Trainer’ program in Pakistan spanning 1, 300 retailers, through 80 sales personnel.
Responsible for product training of Telecom operator sales, service, and technical staff nationwide.
Managing 7 key accounts in the N.African territory and handling sales in excess of $150m, marketing budgets exceeding $4m.
Crafted and executed the business plan for Samsung laptops in developing markets in MENA from product planning, developing sales structure and managing IT teams in 3 subsidiaries.
Working closely with research agencies and marketing team to devise and deploy retail activations and sales schemes.
Managing sales planning, target setting in accordance with market growth, SKU portfolio management
Handling MOU’s, NDA’s, and other commercial documentation related to Key Accounts.
Constantly over achieved sales targets in Pakistan as well as N.African subsidiaries (2009-11).
A hub between the field sales force and the HQ. Overlooking the entire sales process for the Out Of Home channel for TAPAL TEA and the Retail Channel for TAAM Spices. Job responsibilities included:
-Sales reporting
-Financial Budgeting
-Executing BTL activities
-Distributor Management
Responsible for the corporate communications of the media group. Successfully launched 3 channels on the cable TV network and designed the launch campaign for the wireless telephony service for the group. Overlooking a team of 9 people working in different capacities from production of content running on cable TV and ground level marketing.
President of Class of 2009, a batch of 70 students representing 15 nationalities.
BBA/MBA from Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology, Karachi, Pakistan from 2002-2006